Hasta La Creative!

Harpoon Pictures has signed director and writer Anthony Furlong for commercial representation. With a background in theater, computer programming, and design and animation, Furlong has shot campaigns for brands including Ikea, Panasonic, Nokia, Ford and IBM. He started his career as a creative director, then made films working with companies such as Motion Theory, Stink, 1stAveMachine and Brand New School.

Continue reading at AdAge.com

Zhou Hongtao est un designer, artiste et chercheur travaillant dans les domaines interdisciplinaires de la conception de meubles, installation sculpturale et architecture. Son oeuvre « Textscapes » fusionne police de caractère et impression 3D pour générer des documents 3D dont le processus de lecture devient une expérience artistique et interactive, non seulement pour l’audience générale, mais aussi pour les personnes non-voyantes.

As mobile usage accelerates, we’re seeing more marketers and more dollars flowing into this platform. But for all its promise, mobile ad technology still hasn’t realized its full potential. Aside from location-based targeting, which can only be done effectively in mobile, all other mobile ad offerings are just smaller, less-effective versions of desktop ad units. Mobile user interactions and mobile device hardware are unique; therefore, our approach to mobile advertising needs to be unique. In order for mobile advertising to fulfill the promise to create immersive user experiences and thereby engage people on an emotional level, sensory marketing is the next frontier.

To accomplish this, mobile ads must feature contextually relevant, rich creative served through delivery mechanisms that facilitate memorable levels of engagement. Seems straightforward enough, so why do we continue to deliver the exact opposite? A recent Forrester report showed that 57% of U.S. adult smartphone owners who see in-app ads think that the ads interrupt their user experience.

To prevent this trend from continuing, we shouldn’t forget the basics of brand advertising. Brand marketers are storytellers who engage people by appealing to their emotions. So in today’s mobile world, mobile ad tech has to unlock device utility to enable the medium (i.e. mobile ads) to enhance digital brand marketers’ emotionally charged narratives.

Continue reading at AdAge.com

Marketing, with the help of social media experts Unruly, showcases three must-watch branded Vines, featuring rabbit holes, cyber chips and painted cars.

Some ads tug at the heartstrings and move viewers to tears. The newest spot for the British price comparison website MoneySuperMarket is not one of those.

Dave steps out of his car in a jacket and tie. “Don’tcha” by the Pussycat Dolls starts playing. And we see that Dave is wearing super tight shorts and impossibly high stilettos, as he struts down the street in celebration of his newly found savings thanks to MoneySuperMarket.

He twerks. He swerves. He drops it down low and brings it up slow. Most impressive, I think, is his ability to work that sidewalk in 7-inch heels, a task many women can’t do without looking like a newborn foal learning to walk.

It’s narrated by Sharon Osbourne, who also makes a cameo at the end, but Dave and his butt are obviously the stars of the show.

Following its ad last year where an elephant sashayed down a busy street, MoneySuperMarket nails silly and ridiculous and entertaining in one fell swoop (or depending on how you feel about the term, slutdrop).