Hasta La Creative!

Adam&Eve DDB announced the promotions of creative directors Richard Brim and Daniel Fisher to the roles of executive creative director and deputy executive creative director. Brim and Fisher are perhaps most well-known for their work on the “Monty the Penguin” campaign for John Lewis, which was viewed over 22 million times on YouTube. The pair also worked on Harvey Nichols’ “Sorry, I Spent it on Myself” “Christmas campaign in 2013.

Brim will join Ben Tollett, also an executive creative director to lead the agency’s creative department alongside joint managing directors Tammy Einav and Mat Goff, group managing director Alex Hesz and Xavier Rees, group managing director.

While creative directors with Adam&Eve DDB, Brim and Fisher have worked with clients including McDonald’s, P&G, Mars, Virgin and Kellogg. Their “Sorry, I Spent it on Myself” campaign for Harvey Nichols won four Grand Prix and five Gold Lions at Cannes.

The new Apple Store in China unites ancient and contemporary design elements to striking effect—its modern steel-and-glass exterior draped by a simple yet elegant mural that contains the text, rendered in traditional Chinese characters, of a 2,000-year-old poem.

“The lines in calligraphy need to have life in them,” artist Wang Dongling says of his creation in the new two-minute Apple video below. “They need to have aesthetic feeling. They need to have a kind of magical energy endowed by nature.”

Sounds like something Steve Jobs or Jony Ive might have said about the look and feel of Apple’s products. So, Wang’s vision seems well suited to the iconic brand, which opens its newest store tomorrow in Hangzhou, the capital of Zhejiang Province in Eastern China, situated on West Lake.

Despite its vintage, the poem, “Praising West Lake in the Rain,” has a distinctly modern flavor: “Shimmering water on sunny days/Blurred mountains through rainy haze/West Lake is like the beauty, Xizi/With light or heavy makeup, always beautiful.”

Indeed, our fascination with beauty, whether it exists naturally or created by our own hand, has endured for thousands of years, and to a large extent informs developments in present-day technology. The West Lake Apple Store motif spans the ages, embracing our infatuation with the constantly evolving forms and functions of beautiful things.

Après leur classement des plus belles performances de l’année 2014/2015, W Magazine a organisé l’exposition Shooting Stars pour présenter leurs plus beaux portraits de célébrités. L’exposition se tiendra à Los Angeles au Wilshire May Company Building, du 10 janvier au 22 février. Voici un avant-goût où on peut voir entre autres Jennifer Lawrence, Rosamund Pike, George Clooney, Keira Knightley et Jessica Chastain.

Rosamund Pike by David Fincher. W Magazine May 2014.

Jennifer Lawrence by Inez Van Lamsweerde and Vinoodh Matadin. Styled by Alex White. W Magazine September 2010.

Jessica Chastain by Paolo Roversi. Styled by Edward Enninful. W Magazine May 2012.

Jessica Chastain styled by Felicia Garcia-Rivera. W Magazine January 2013.

Keira Knightley by Steven Klein. Styled by Edward Enninful. W Magazine November 2012.

Kristen Stewart by Mert Alas and Marcus Piggott. Styled by Edward Enninful. W Magazine September 2011.

Margot Robbie by Bill Viola. Styled by Patrick Mackie. W Magazine December 2014/January 2015.

Mia Wasikowska by Inez Van Lamsweerde and Vinoodh Matadin. Styled by Alex White. W Magazine May 2011.

Miley Cyrus by Mert Alas and Marcus Piggott. Styled by Edward Enninful. W Magazine March 2014.

Rooney Mara by Jean-Baptiste Mondino. Styled by Trish Summerville. W Magazine February 2011.

Scarlett Johansson by Tim Walker. Styled by Jacob K. W Magazine June 2011.

George Clooney by Emma Summerton. W Magazine December 2013/January 2014.

Justin Timberlake by Michael Thompson. Styled by Edward Enninful. W Magazine October 2011.

Kim Kardashian by Mark Seliger. W Magazine November 2010.

Mila Kunis by Inez Van Lamsweerde and Vinoodh Matadin. Styled by Melanie Ward. W Magazine February 2011.

Nicki Minaj illustrated by Francesco Vezzoli. Styled by Edward Enninful. W Magazine November 2011.

Rihanna by Mert Alas and Marcus Piggott. Styled by Edward Enninful. W Magazine September 2014.

Viola Davis by Mario Sorrenti. Styled by Edward Enninful. W Magazine February 2012.

Pharrell Williams by Urs Fischer. W Magazine June July 2014.

Lowe Open and DLKW Lowe have launched an integrated marketing push to support ongoing TV activity for the British Heart Foundation’s Wear Red fundraising day, which takes place on 6 February.