Jeep: Jungle

Advertising Agency: Publicis, Montreal, Canada
Creative Director: Nicolas Massey
Art Director: Bogdan Truta
Copywriter: Kristian Bakkegaard Andersen
Client Services: Claude Chagnon, Faten Kassem
Photography: Shutterstock
Published: December 2014

Jeep: Desert

Advertising Agency: Publicis, Montreal, Canada
Creative Director: Nicolas Massey
Art Director: Bogdan Truta
Copywriter: Kristian Bakkegaard Andersen
Client Services: Claude Chagnon, Faten Kassem
Photography: Shutterstock
Published: December 2014

Jeep: Mountain

Advertising Agency: Publicis, Montreal, Canada
Creative Director: Nicolas Massey
Art Director: Bogdan Truta
Copywriter: Kristian Bakkegaard Andersen
Client Services: Claude Chagnon, Faten Kassem
Photography: Shutterstock
Published: December 2014

Canal+: Unicorns

Advertising Agency: BETC, Paris, France
Management: Bertille Toledano, Guillaume Espinet, Elsa Magadoux
Executive Creative Director: Stéphane Xiberras
Creative Director: Olivier Apers
Art Director: Aurélie Scalabre
Copywriter: Patrice Dumas
Traffic: Coralie Chasset
Planners: Maria Galleriu, Sarah Lemarie
TV Producer: Isabelle Ménard
Production House: Soixante Quinze
Producer: Yuki Suga
Sound Production: Kouz
Post Production: Mikros
Director: Matthijs Van Heijningen
Director of Photography: Joost Van Gelder
Editor: Jono Griffiths

Speedo Gets Deep in a New Campaign That Includes This 91-Year-Old Swimmer

Speedo delivers a bit of a surprise package in its latest advertising.

Meet 91-year-old Masters swimmer Jurgen Schmidt, one star of the brand’s “Fueled by Water” campaign, which focuses on the joy and freedom people experience by participating in aquatic activities. Schmidt hits the pool at 5 a.m. most days, has competed for 40 years, and is a bit reminisenct of Walt Stack, the 80-year-old jogger who starred in Nike’s very first “Just do it” ad.

A whole bunch of web videos in the two- to three-minute range present personal stories. In addition to Schmidt, the Speedo campaign introduces more than a dozen other swimmers, surfers and divers, as well as a paddleboarder and a lifeguard.

The brand is often associated with elite competitors like Olympians Ryan Lochte and Natalie Coughlin, and they’re in the campaign, too. (It’s also frequently mocked for its snug-fitting men’s swimsuits. Note my predictable quip above.) But this push aims to broaden Speedo’s appeal and “start a new conversation about why people love the water and celebrate their passions,” says David Lai, CEO and creative director at Hello Design, which created the campaign. “Our strategy is to resonate with a wider audience and have people think about Speedo a little differently.”

Schmidt symbolizes swimming as a lifelong sport. “Many fitness swimmers tell us they’re inspired to see octo- and even nanogenarians at the pool and at meets,” says Lai, “so we set out to find a story of a senior swimmer. Poring over articles in magazines and online that featured Masters swimmers, we [selected] Jurgen because he just exuded the love of swimming and loved to talk about all aspects of it.”

Speedo is smart to present everyday athletes and folks just having fun. We know we’ll never win gold in the 50-meter freestyle, but everyone can relate to Schmidt’s enthusiasm and heartfelt vow to “compete until the end.” What’s more, brands like Speedo and Beagle Street deserve praise for using seniors as more than props or the butt of jokes.

“As we were setting up one of our shots, Jurgen asked if it was OK if he kept swimming his workout even though we weren’t shooting,” recalls Lai. “We were worried he would get tired, but he just kept going and going. It was truly impressive, and I think the entire crew was inspired by his positive energy.”

Check out the anthem spot below.



Kia Sorento "The Perfect Getaway" (2015) 1:10 (USA)

Pierce Brosnan stars in this Super Bowl car porn spot for the Kia Sorento. In it, the typical smarmy agent tries to sell him on a “big part,” but everything Pierce suggests will be in the film turns out to be wrong. No missiles. No exploding houses. No high-speed chases.

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Apple Watch Is Coming In April


Apple’s newest gadget has a shipping date.

During Apple’s first quarter earnings call, on Tuesday, CEO Tim Cook gave the most specific timeline for the connected wristwatch. “Development for Apple Watch is right on schedule, and we expect to begin shipping in April,” he said. Apple had said the device would land in early 2015 when it was unveiled in September.

The other device introduced then, the iPhone 6, did quite well for the company. Apple posted a record-shattering holiday quarter, shipping 74.5 million iPhones and netting $74.6 billion in revenue, a 30% annual increase. Sales in China, which grew 70% year on year, drove much of the quarter’s success. Apple debuted its first ad for the Watch in China.

Continue reading at AdAge.com

Wunderman Names Mark Read CEO

With Daniel Morel stepping down after leading the agency for 14 years, Wunderman has appointed Mark Read as its global CEO, effective next week. Read, who arrives from WPP, will retain his role as CEO of WPP Digital. Morel, meanwhile, will move into a non-executive chairman role with Wunderman.

Morel has served as chairman and global CEO since 2000, when the agency was known as Impiric. He was responsible for restoring the Wunderman name the following year.

Read has served as a chairman and CEO for WPP Digital for over eight years, following over ten years as director of strategy. Prior to that role, he was a founder and joint CEO of WebRewards, but his time at WPP dates back to a stint as corporate development manager that began in 1989.

WPP CEO Martin Sorrell said in a statement that Read “brings a wealth of knowledge in digital technology and its application to marketing services, as well as strong links to our new media partners.”

McDonald's: Forever young

When you make people happy, you never get old.

Advertising Agency: thjnk, Germany
Chief Creative Officers: Armin Jochum, Andreas Pauli
Creative Supervision: Georg Baur, Torben Otten, Florian Weber, Armin Jochum
Creative Directors: Torben Otten, Georg Baur
TV Producers: Thomas Nabbefeld, Marcus Wetschewald
Director: Alex Feil
Film Production: tempomedia filmproduktion
DOP: Antonio Palladino
Producer: Vera Portz
Producer: Justin Mundhenke
Music: Supreme Music

Stella Artois and Matt Damon Want You to Buy a Lady a Drink, but Not Like That

When you think of buying a lady a Stella, you think of handing a chalice to a hot Italian woman who lives in the 1060s. But what if instead you were buying five years of clean water for a woman in the developing world?

Stella Artois has teamed up with Matt Damon’s Water.org to tell the stories of women around the world who collect water. They spend a collective 200,000 hours a day on their journeys, walking for miles, missing school, facing fights at the pump, and going without when it breaks.

The stories focus not only on life without water, but on the benefits of life with it. Currently, all the videos take place in India. However, you can buy a limited-edition Stella beer chalice with patterns that represent India, Ethiopia or Honduras. The chalices are pretty, the stories are moving, and the beer? It’s nowhere to be seen.

Stella made a nice $1.2 million donation to Water.org, which is going to buy a lot of drinks for a lot of women. But on top of that, for every chalice you buy, Stella gives an extra $6.25 to Water.org, which is enough to give one person clean water for five years.

Now that’s some classy glassware.

CREDITS
Client: Water.org
Creative Agency: Mother London
U.S. Social Agency: VaynerMedia
Social Agency (global): 360i
Public Relations Agency: 3PM



Microsoft's HoloLens Is a Viral Hit. Next Test: Real Life


Google Glass may be pivoting toward business uses but consumers remain fascinated by the potential of virtual reality in their near future, as the Viral Video Chart shows this week.

Curiosity about Microsoft’s planned HoloLens virtual reality headset helped generate nearly 14 million views in the week ending Sunday for a video showing the company’s vision for the product, which it revealed in a surprise announcement last Wednesday.

But viral-video power Dove nearly topped that mark with its latest effort, “Love Your Curls,” which scored nearly 13 million views during the same week, according to Visible Measures.

Continue reading at AdAge.com

Berlin Photography by M. Bap

Après ses très belles photos de Dubaï, le photographe français M. Bap est parti à Berlin pendant le Nouvel An et est revenu de la capitale allemande avec une série de photos en couleurs et en noir et blanc. Les lumières délicatement teintées et le grain de la photo apportent un voile de mystère à la ville. A découvrir en images.

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Pepsi "Hyped for Halftime Nick Mangold" (2015)

NFL football center NIck Mangold is getting hyped for halftime in some very wacky ways. I admit, I lol’d when he kept saying thirsty and the Pepsi sizes got smaller and smaller. As far as Super Bowl related spots goes this one at least is showing its weird side.

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Pepsi "Hyped for Halftime: Matt Forte" (2015) 1:00 (USA)

Pepsi gets kinda weird in this spot starring NFL Running Back Matt Forte who’s getting hyped for Halftime in very strange ways. It’s a promotional collab between Pepsi and Dollar General. Good Super Bowl related stuff.

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Carnivore Club "F'upinsurance" (2015) 1:00 (Canada) NSFW

You’ve been warned. This ad for meat by mail club Carnivore Club drops some serious F-Bombs. You can see the humor ramping up a mile away. It is decidedly NSFW, and crude.

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Yahoo Makes 20% of Its Money From Mobile, But Not Enough to Grow Revenue


Yahoo’s back — but that’s not a good thing for Yahoo.

Following its rosiest quarter since Marissa Mayer took over as CEO in July 2012, the portal saw its overall revenue sink in the fourth quarter after improving year-over-year in the third quarter for the first time under Ms. Mayer.

Yahoo’s overall revenue fell 1% to $1.3 billion in the fourth quarter, the company reported on Tuesday. The figure fell short of analysts’ estimates. The company turned a $166 million profit but that number was twice as big a year ago.

Continue reading at AdAge.com

Giant Polar Bear on the Loose That Frightened London Today Turns Out to Be an Ad

New York was supposed to be the city dealing with a scary winter visitor on Tuesday, but instead it was London that was thrown off-kilter—by a giant polar bear wandering around.

The eight-foot male bear was first spotted in the Underground before walking across Hampstead Heath and along the South Bank. The beast drew quite the shocked reaction, with people posting all sorts of frightened and bemused notes to social media. They were happy to learn, in the end, that it was simply a very advanced fake bear—promoting Sky Atlantic’s new TV crime drama Fortitude, which is set in a small Arctic town.

The bear was created by special effects company Millennium FX and operated by puppeteers Tom Wilton and Derek Arnold, who worked on the theater production War Horse. The stunt was orchestrated by Taylor Herring, which has a history of doing fun outdoor stuff like this—including the brilliant beached dragon head skull for Game of Thrones in 2013.

“It is made of a semi-rigid foam, as it had to be light,” Millennium FX principal Rob Mayor said of the bear. “The head was difficult, too, as we wanted the hair to look right. So each hair was put into place individually. Then we used an electrostatic current to make the hairs to stand up on end. … We are actually going to miss the bear when it’s gone. It sounds silly, but we have got quite attached to it.”

This isn’t the first polar bear spotted in London, though the last one was homeless because of climate change in an from Greenpeace. Check out another photo of today’s bear below.



The Craftsmen Photography

Dean Bradshaw a visité les usines de Los Angeles pour en photographier les artisans ouvriers, oeuvrant à la fabrication d’objets en tout genre. Du charpentier au forgeron, le photographe nous offre de très beaux clichés qui à travers les étincelles, dans une pénombre bleutée, nous font découvrir la beauté et le savoir-faire complexe du travail fait main.

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Video: How Snapchat Discover Publishers Covered Winter Storm Juno


Snapchat unveiled its new publishing portal called Discover on Tuesday. Through Discover, publishers like CNN, ESPN and Yahoo can distribute their news coverage to Snapchat’s audience of Millennials and teens. So Ad Age took a look at how those publishers covered the biggest news story at launch: winter storm Juno.

Continue reading at AdAge.com

Can Carl’s Jr’s Grilled Cheese Soothe Morning After Woes?

That is, in a sense, the question that the fast-food chain hopes to answer with its new Grilled Cheese Breakfast Sandwich, a $3 bite that launched today with the aid of this spot, dubbed “House Party.” (Sadly, neither Kid nor Play were involved.)

While somewhat reminiscent of last year’s “Smart Money” McDonald’s ad, what with seemingly hungover house guests being brought back to life by the aromas of a breakfast burger, 72andSunny’s latest (non-Super Bowl) effort does reemphasize the message behind this fast-feeder’s calorie-heavy cure-all.

“Mornings can be full of rude awakenings so we wanted to offer a new menu item that made the daybreak a little easier on people,” says Carl’s Jr. and Hardees CMO Brad Haley in a statement. “Grilled cheese sandwiches have always been one of America’s favorite comfort foods, and now, with the addition of eggs and the choice of your favorite breakfast meat – sausage, bacon or ham – all served on grilled sourdough bread, it’s the perfect way to jump-start any type of morning you’re having.”

The “House Party” spot, directed by Oscar winner Joachim Back, may not blaze any news trails as it sticks to 72andSunny and Carl’s Jr./Hardees sexy model-centric formula (this time with Olivia Frischer), but its timing and tone couldn’t be more appropriate as Super Bowl Sunday looms.

And yes, parent company CKE has you covered there as well.

AGENCY: 72andSunny

Glenn Cole Chief Creative Officer/Partner

Matt Jarvis Chief Strategic Officer/Partner

Justin Hooper Group Creative Director

Mick DiMaria Group Creative Director

Anthony Alvarez Lead Designer

Teddy Miller Writer

Sam Baerwald Director of Film Production

Molly McFarland Film Executive Producer

Brooke Horne Senior Film Producer

Taylor Stockwell Film Production Coordinator

Matt Johnson Group Strategy Director

Josh Hughes Strategist

Michelle McKinney Director of Business Affairs

Audra Brown Senior Business Affairs Manager

Maggie Pijanowski Business Affairs Manager

Calli Howard Business Affairs Coordinator

Judson Whigham Group Brand Director

Alexis Coller Brand Director

Michal David  Brand Manager

Ali Arnold Brand Coordinator

Jeff Sweat Director of Communications

Ginny Adams Communications Manager

Production Company: Anonymous Content

Director: Joachim Back

Senior Executive Producer: Eric Stern

Producer: Brian Quinlan

Editorial: Arcade Edit

Editor:  Will Hasell                                 

Managing Partner:  Damian Stevens           

Executive Producer: Nicole Visram       

Post Producer: Lizzie Shook-Winkler                 

Assistant:   Dean Miyahira  

POST FX: Brickyard

VFX Artist: George Fitz

Producer: Diana Young

Telecine: CO3

Colorist: Mike Pethel

Senior Producer: Matt Moran

Sound Design/Mix: ON Music & Sound

Mixer:  Chris Winston

Music:  Walker

Arranger: Judson Crane

Executive Producer: Genevieve Vincent