Dogwood Initiative notankers.ca: Oil Sample DM


Direct Marketing, Design
Dogwood Initiative

There’s No Safe Way to Transport Oil. This DM piece was created for Dogwood Initiative’s No Tankers campaign in an effort to raise awareness of the environmental risks of bringing more oil tankers to the British Columbia coast. A take on the traditional direct mail sample, each tanker-shaped package was filled with black, gooey oil and mailed across BC, literally bringing the debate right into people’s homes.

Advertising Agency:Rethink, Vancouver, Canada
Creative Director:Ian Grais, Chris Staples
Art Director:Leia Rogers, Tony Woods
Copywriter:Leia Rogers
Designer:Tony Woods
Producers:Sue Wilkinson, Cary Emley
Account Manager:Scott Lyons
Content Strategist:Leah Gregg

Fundación Adoptar: Cage


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Fundación Adoptar

In Argentina more dogs are adopted than 6 years old children .

Advertising School:Brother Ad School, Buenos Aires, Argentina
Art Directors:Carla Navascues Sebastian Damore, Fernando Siri
Copywriters:Carla Navascues Sebastian Damore, Fernando Siri
Photographer:Celeste Martearena Godoy
Additional Credits:Murilo Viviurka Marcondes

After Deadline Blog: The Stranger in the Story

Sometimes an anecdotal lead is the perfect way to humanize a story. But overused, it can seem mechanical and can annoy busy readers who just want us to get to the point.

CP+B Poaches W+K ECD to Run LA Creative

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Today in More CP+B News, the agency’s Los Angeles office has found its newest executive creative director in Wieden+Kennedy veteran Kevin Jones.

Jones will lead all creative efforts at the office moving forward, and he brings more than two decades’ worth of experience to the role. He spent approximately ten years in different positions within the W+K organization, beginning his career as a writer there and advancing to directorial roles at W+K and Hal Riney while performing freelance creative work for other major shops like Goodby and Publicis.

Jones held the ECD position at W+K Portland since 2009 before accepting CP+B’s offer, and his name appears atop much of the agency’s recent work for auto clients like Chrysler and Dodge as well as Target, Nike and T-Mobile.

(more…)

New Career Opportunities Daily: The best jobs in media.

Red Market supermarkets: Flash marathon – stealing speed camera

About 1,200 people raced, the faster they ran the more discount they recieved. Watch here https://www.youtube.com/watch?v=KLR8DOgT2vQ&feature=youtu.be

Advertising Agency: Gutz and Glory, Belgium

The Law Society of Scotland: Xmas Legal Tips

See the work at http://www.xmaslegaltips.co.uk

Creative Director / Copywriter: Sean Callery
Art Director / Illustrator: Scott Henderson
Published: December 2014

Budweiser: Be Spider

The last 12 months were the most difficult in the life of Anderson Silva, according to the fighter himself. And Budweiser, the brand of epic moments, that always believed in the hero, couldn’t miss the opportunity to support and be with the athlete? during his return to the Octagon.

Advertising Agency: Africa, Brazil
Creatives: Sergio Gordilho, Marcos Almirante, Estefanio Holtz
Creative Directors: Sergio Gordilho, Rafael Pitanguy, Humberto Fernandez
Executive Creative Director: Rafael Pitanguy
Chief Creative Officer: Sergio Gordilho
Agency Producers: Rodrigo Ferrari, Patricia Gaglioni
Client Services Team: Marcio Santoro, Carolina Boccia, Veridiana Efeiche, Gustavo Saab, Bruna Motta
Media: Luiz Fernando Vieira, Rodrigo Famelli, Rodrigo Rodrigues, Carolina Tanzillo, Fernanda Sad
Planning: Daniel Prestes, Quentin Mahe
Production Company: Fat Bastards
Executive Producers: Andre Pinho, Fernando Carvalho
Director: Pedro Becker
Co-director: Rafael Grampa
D.O.P.: Rhebling Jr.
Editors: Pedro Becker, Tiago Gil
Post-producer: Elton Bronzeli
Post-production: Nash
Sound Design: Supersonica
Sound Producer: Antonio Pinto

Paolo Nutini mergulhou no soul e R&B e fez um álbum imperdível

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Desde que ficou conhecido, em 2006, com sua inocente “Jenny Don’t Be Hasty”, Paolo Nutini vem vivendo um processo de Marvingayenização que já era perceptível em seu disco de 2009, “Sunny Side Up”, e que agora ganhou força total com o impressionante Caustic Love.

Acho que Nutini estava querendo apimentar a relação que tinha consigo próprio e mergulhou fundo nos sons clássicos da Motown, Stax, Daptone Funk e todos os grandes representantes do soul e do R&B. O que ele fez em seu disco novo é mostrar que sabe produzir um som cheio de malícia, insinuações e que emana tensão sexual. Claro, seu lado pop ainda está presente, mas agora está inundado com litros e litros de pimenta.

E isso é ótimo. Caustic Love faz seu queixo cair de cara, e você logo se pergunta se Nutini é mesmo branco.

É o som mais black que você provavelmente terá ouvido de um cantor escocês.

O instrumental é impecável, com timbres vindos direto dos anos 60, naipes de metal, guitarras funkeadas e baixos bem gordos no melhor estilo Temptations. Preste atenção em Let Me Down Easy, Scream e Better Man.

São apenas 3 exemplos de como a inspiração de Nutini conseguiu ser apenas superada pela sua coragem e competência para torná-la realidade.

P*** disco.

Brainstorm9Post originalmente publicado no Brainstorm #9
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Carlsberg gets festive for Christmas

Just in time for the holidays, Carlsberg introduces a 33cl sleek can that when stacked, begins to look a lot like Christmas. The headline references the tagline, too.

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The Adventures of John & Wolf Dog Photography

Lors de ses escapades en pleine nature, John Storz, toujours accompagné de son chien loup, un superbe Husky blanc, capture des images époustouflantes de son fidèle compagnon errant dans les plaines désertiques surplombées par des montagnes majestueuses. À travers ces photographies, on ressent la belle complicité qui règne entre les deux aventuriers. À découvrir en images dans la suite.

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Setting the Agenda: Campaign Tweets: Aimed at a Select Audience

The goal is not to reach as many people as possible, but to influence smaller groups like journalists, who are themselves influencers.

WTA Announces Media Deal Worth $525 Million

Stacey Allaster, the chairman of the WTA, said that the annual average of more than $50 million more than doubles the $21 million that she estimated the tournaments currently receive each year.



Study Puts a Price Tag on Digital Ad Click Fraud

The study by the Association of National Advertisers and White Ops said automated clicks will cost the advertising industry $6.3 billion in 2015.



Macpac: Story

They say half the fun is getting there. The new ‘Whatever your adventure’ campaign follows the journey of a Macpacker from start to finish of their adventure – including conquering the airport and local roads leading into the national park.

Advertising Agency: The Reactor, Melbourne, Australia
Creative Director / Art Director / Copywriter: Nick Brown
Photographer: Chris Daile
Retoucher: Richard Dion Wilson
Stylist: Dean Bodger
Producer: Rhea Flouch
Published: December 2014

Macpac: Backyard

They say half the fun is getting there. The new ‘Whatever your adventure’ campaign follows the journey of a Macpacker from start to finish of their adventure – including conquering the airport and local roads leading into the national park.

Advertising Agency: The Reactor, Melbourne, Australia
Creative Director / Art Director / Copywriter: Nick Brown
Photographer: Chris Daile
Retoucher: Richard Dion Wilson
Stylist: Dean Bodger
Producer: Rhea Flouch
Published: December 2014

Macpac: Challenge

They say half the fun is getting there. The new ‘Whatever your adventure’ campaign follows the journey of a Macpacker from start to finish of their adventure – including conquering the airport and local roads leading into the national park.

Advertising Agency: The Reactor, Melbourne, Australia
Creative Director / Art Director / Copywriter: Nick Brown
Photographer: Chris Daile
Retoucher: Richard Dion Wilson
Stylist: Dean Bodger
Producer: Rhea Flouch
Published: December 2014

Macpac: Curiosity

They say half the fun is getting there. The new ‘Whatever your adventure’ campaign follows the journey of a Macpacker from start to finish of their adventure – including conquering the airport and local roads leading into the national park.

Advertising Agency: The Reactor, Melbourne, Australia
Creative Director / Art Director / Copywriter: Nick Brown
Photographer: Chris Daile
Retoucher: Richard Dion Wilson
Stylist: Dean Bodger
Producer: Rhea Flouch
Published: December 2014

Macpac: Freedom

They say half the fun is getting there. The new ‘Whatever your adventure’ campaign follows the journey of a Macpacker from start to finish of their adventure – including conquering the airport and local roads leading into the national park.

Advertising Agency: The Reactor, Melbourne, Australia
Creative Director / Art Director / Copywriter: Nick Brown
Photographer: Chris Daile
Retoucher: Richard Dion Wilson
Stylist: Dean Bodger
Producer: Rhea Flouch
Published: December 2014

Macpac: Lost

They say half the fun is getting there. The new ‘Whatever your adventure’ campaign follows the journey of a Macpacker from start to finish of their adventure – including conquering the airport and local roads leading into the national park.

Advertising Agency: The Reactor, Melbourne, Australia
Creative Director / Art Director / Copywriter: Nick Brown
Photographer: Chris Daile
Retoucher: Richard Dion Wilson
Stylist: Dean Bodger
Producer: Rhea Flouch
Published: December 2014

Macpac: Trace

They say half the fun is getting there. The new ‘Whatever your adventure’ campaign follows the journey of a Macpacker from start to finish of their adventure – including conquering the airport and local roads leading into the national park.

Advertising Agency: The Reactor, Melbourne, Australia
Creative Director / Art Director / Copywriter: Nick Brown
Photographer: Chris Daile
Retoucher: Richard Dion Wilson
Stylist: Dean Bodger
Producer: Rhea Flouch
Published: December 2014