Leo Burnett Motivates Employees by Making Them Do Shots and Slapping Them in the Face

Here’s the last parody video we’re going to post from Strategy magazine’s Agency of the Year event in Toronto. It’s Leo Burnett entry, and it seems the agency has found a unique way to make its employees more creative—by having them do shots and then literally slapping the tired old ideas out of their heads.

Burnett calls it “Slapshot,” and it seems to be working, judging by the impressive numbers in the fake case study below. And certainly, beta testing in Cannes was an inspired idea.

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The slapshot idea isn’t new—most other places it’s called a “whiskey slap,” and it appears to be a party game among bros in certain parts of the country. (It also shows up in the movie Beside Still Waters, judging by the trailer.)

It’s jarring, for sure, to see the Burnett staffers, male and female, clearly getting slapped in the face for real. Though as the voiceover says at the end: “No one was harmed or offended during the making of this video. Participants were willing and even excited about their involvement. Leo Burnett company in no way endorses violence of any kind against advertising people or any people.”



Man Cleans Up the Hairy Apartment in His Pants in Schick's Manscaping Musical

If you have an animal, you can surely identify with having their dander all over your living space. It can be tricky to clean up after them and make the space presentable for guests. 

Well, what if your apartment was your pants, and your pet hair was—uh, your very own locks of love? I mean, you love yourself and it shouldn’t matter, right? Not so fast there, Sasquatch. Having guests over might be a problem. 

Hirsutes, rejoice! Schick and JWT New York have given us a catchy little jingle in this ad for the Schick Hydro, aimed at getting you to clean up the “Crib in Your Pants” so guests might be able to easily find your tree in the forest. 

Take a look below, and consider trimming Harry and the Hendersons.



60 Futuristic Menswear Editorials – From Sci-Fi Photoshoots to Space Age Ad Campaigns (TOPLIST)

(TrendHunter.com) These futuristic menswear editorials range from sci-fi inspired ad campaigns to vanguard workwear editorials that look years ahead for their inspiration.

Setting a non-traditional tone, these…

Página “Sinta-se Paulistano” critica comportamentos de quem é da capital paulista

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Destacando a ironia de algumas frases comuns entre os paulistanos, a página do Facebook “Sinta-se Paulistano” ganhou milhares de curtidas nos últimos dias.

Os quadrinhos coloridos trazem mensagens satíricas, que jocosamente criticam alguns comportamentos de quem mora na capital paulista, como chamar carrinho de lanche de ‘foodtruck’, pagar mais por alguma coisa apenas por ela ter ‘gourmet’ no nome, ou a aparente preferência por lugares com fila.

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Algumas das críticas passam pela já famosa rixa entre paulistanos e cariocas, mas o time do “Sinta-se Paulistano” não é feito apenas por quem vem do Rio de Janeiro – além da carioca Carla Said, a equipe conta com o mineiro Dalton Campos, o paranaense Flavio Pucci e o paulista Paulo Lemes.

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A ideia surgiu em 2013, com a pretensão de se tornar um manual impresso. O projeto acabou encostadinho em um arquivo no Google Drive, até que se transformou numa página. “Poderia até dizer que a ideia surgiu numa roda de bar, tomando uma cerveja. Seria bem mais bonito, mas não tanto paulistano. Não que o povo aqui não goste de bar e de cerveja. Gosta pra caramba. Mas gosta mais de trabalho”, brinca um dos criadores.

Brainstorm9Post originalmente publicado no Brainstorm #9
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Inside Uber Office in San Francisco

Après les locaux d’AOL, Dreamhost et Ebay, le Studio O+A a conçu les bureaux de l’entreprise Uber située à San Francisco. Minimaliste, moderne et boisé, on peut retrouver du marbre sur le comptoir de l’accueil et des néons dans les couloirs. Un beau siège à découvrir en images dans la galerie.

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Berlin Wall recreated as listenable sound-wave to mark 25th anniversary of 'The Fall'

The frequency peaks and troughs of a sound-wave create an accurate silhouette of the Berlin Wall, replete with audio spikes as watchtowers, with the wave forming a listenable track created by SoundCloud to mark the 25th anniversary of the collapse of the East and West Germany divide.

Fed up of your agency? Here are 3 in-house alternatives

While traditional agencies are a hotbed of creativity, there are alternative models out there – namely in-house options. Noelle McElhatton, former editor of Marketing, now consultant, explores the pros and cons of three in-house models.

Cancer Research gives two fingers to Big Tobacco with #SmokeThis selfie campaign

Cancer Research UK is calling on its social media followers to show two fingers to the tobacco industry with its #SmokeThis selfie campaign.

This week's Black Friday top Vines: Verizon and Lowe's

Marketing, with the help of social media experts Unruly, showcases three must-watch branded Vines, featuring a handy wooden hand, super charged phones and a musical shelf.

News UK finds tablet ads as memorable as print

The content and advertising in tablet editions of newspapers are processed by readers in a way far closer to the print experience than previously thought, according to the results of a neuroscience study led by News UK.

Unilever turns to non-roster agencies for global Axe pitch

Unilever is inviting roster and non-roster agencies to pitch for a global Axe brief.

McVitie's Penguin hitches a ride on John Lewis' #MontyThePenguin bandwagon

Dogs Trust’s famous adage that a dog is “not just for Christmas” and John Lewis Christmas ad star Monty the penguin have inspired an opportunistic but pithily tongue-in-cheek bit of social hijacking in a tweet from McVitie’s stating “This Penguin is for lunch, not just for Christmas”.

Rusty Radiator Awards lança “Quem quer ser um voluntário?”

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No ano passado, a gente mostrou por aqui a primeira edição do Rusty Radiator Awards, uma espécie de premiação promovida pelo Fundo de Assistência Internacional de Estudantes e Acadêmicos da Noruega, o SAIH. A grande sacada da iniciativa, que este ano chega à sua segunda edição, é destacar aquelas campanhas beneficentes que mais abusam dos estereótipos, em especial quando se trata de levantar fundos para o continente africano.

Depois de apresentar Michael, um ator especializado em comerciais de caridade em Let’s Save Africa! – Gone Wrong, a SAIH se inspira em Quem Quer Ser Um Milionário para criar Quem quer ser um voluntário. O filme foca no mito do “herói branco”que está pronto para salvar o continente africano da miséria e das doenças, lembrando a necessidade de se mudar a forma como campanhas beneficentes abordam assuntos como pobreza e desenvolvimento.

Para descobrir quem são os concorrentes do Rusty Radiator Awards deste ano, basta clicar aqui. Vale lembrar que, este ano, também rola a segunda edição do Golden Radiator, que premia as melhores campanhas beneficentes. Este ano, entre os concorrentes estão Would you Give Your Jacket to Johannes e Most Shocking Second a Day Video.

Apesar do tom bem-humorado, a crítica é forte e necessária. Mais uma vez, a produção é da iKind Productions.

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Brainstorm9Post originalmente publicado no Brainstorm #9
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If It’s Not on Your Résumé, Did You Really Do It?

Category: Career Oxygen
Summary: If someone tried to sell you a new smartphone but only told you how great the touchscreen and battery life were, would you buy it? Probably not.

You would have more questions: How fast is the processor? How great is the camera? Are there any cool video features? If the salesperson only presented you with a few of the smartphone’s best features, he would be selling the product short, and he probably wouldn’t be selling you at all.

City Maps Turned into Necklaces

Basé à Brooklyn, Aminimal Studio a imaginé une collection de colliers représentant des plans de villes. De New-York à Venise, ces talismans dorés ou argentés sont une façon de représenter sa ville avec discrétion ou d’en garder un souvenir élégant. À découvrir en images.

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Landscape Photography by Dmitry Pitenin

Dmitry Pitenin est un photographe autodidacte de 32 ans et talentueux géologue basé à Moscou, en Russie. Il a commencé la photographie en 2005 et s’est particulièrement spécialisé dans la photographie de nature et de paysage dont il nous délivre ici une partie.

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Carefree Californian Editorials – Zach McCaffree Photographs a Day in Santa Barbara (GALLERY)

(TrendHunter.com) Zach McCaffree photographed the lovely Shay enjoying a day in Santa Barbara for this exclusive C-Heads editorial.

Though the editorial looks easygoing and lackadaisical, it took a little while for…

This Super PAC Founded by Democratic Money Could Back a Republican in 2016


One of the largest Democratic Super PACs steered money in the recent campaign cycle toward a smaller, newer Super PAC that could support Republicans in the future, underscoring the evolution of such outside groups from mostly proxies for the national parties to a crowd that’s less predictable.

Federal Election Commission reports show that the Democrats’ Senate Majority PAC gave $3.5 million between August and October to Put Alaska First, a group created by strategist Jim Lottsfeldt to help re-elect Mark Begich, the Democratic junior senator from Alaska. Put Alaska First, in turn, spent around $3.6 million on ads supporting Mr. Begich in October alone.

The outcome doesn’t look good for Mr. Begich; although Alaska’s Division of Elections is still counting outstanding ballots, Republican Dan Sullivan has the lead. But now that it’s established, the Super PAC that championed the Democratic candidate may go the other way next time around, using data-driven tactics it honed in this year’s contest.

Continue reading at AdAge.com

Bauer Media repositions local radio portfolio

Bauer Media has repositioned its local radio portfolio in a bid to engage a wider audience.

Yahoo to acquire BrightRoll for $640m

Yahoo is to acquire BrightRoll, the programmatic video advertising platform, for $640 million (£402.7 million) in cash.