Hasta La Creative!

Film
Ekaterinburg Diabetic Disabled People Society

Advertising Agency:Red Pepper, Ekaterinburg, Russia
Creative Director:Danil Golovanov, Nikita Kharisov
Art Director:Julia Uzkih
Copywriter:Ivan Sosnin
Additional Credits:Alina Kuznetcova, Evgeny Kharchenko, Olga Burlakova

Promo
Zulu Alpha Kilo

Advertising Agency:Zulu Alpha Kilo, Toronto, Canada
Creative Director:Zak Mroueh
Art Director:Shawn James
Writer:Sean Atkinson
Agency Producer:Tara Handley
Editor:Michael Headford
Accounts:Devina Hardatt
Director:Bruce Mcdonald
Production Company:Revolver Films Inc.
Executive Producer:Luc Frappier
Producer:Rob Allan
Director Of Photography:Johnny Cliff
Casting:Shasta Lutz, Jigsaw Casting
Transfer:Alter Ego
Online:Alter Ego
Audio:Pirate Toronto
Music:Pirate Toronto
Audio Director:Chris Tait

Mobile
Tui

Every day, people are exposed to million bacteria and one of the major transmitters are bills. That´s why we did an experiment for Tui Antibacterial Gel to let people know approximately how many persons have touched a bill, how many bacteria can have and where it has been. With this action we spread all over Colombia a simple message: Wash your hands after touching a bill.

Advertising Agency:Y&R, Bogota, Colombia
Chief Creative Officer:Mauricio Rocha
Executive Creative Officer:Tito Chamorro, Juan Pablo Alvarado
Creative Director:Ricardo Uribe, Julián Núñez, Juan Carlos Sosa
Art Director:Irene Cruz, Daniel Saenz
Copywriter:Juan Pablo Maldonado, Jorge Pinto
Editor:Daniel Saenz
Additional Credits:Producer: Loto Films
Digital Producer:Wunderman Colombia

Print
PREVIF

Don’t let anyone touch your children. 2 out of 5 kids in Chile have been victims of online sexual harassment.

Advertising Agency:Boliche, Santiago, Chile
Creative Directors:Jose Ignacio Solari, Pablo Silva
Art Director:Francisco Herrera, Aldo Testa
Copywriter:Felipe Hernandez

Film
Volkswagen

Advertising Agency:Deutsch, Los Angeles, USA
Chief Creative Officer:Pete Favat
Executive Creative Director:Todd Riddle
Creative Directors:Heath Pochuca, Paul Oberlin, David Povill
Director Of Integrated Production:Vic Palumbo
Executive Producer:Jim Haight, Michael Raimondi
Senior Producer:Eric Kaufman, Joe Ross
Associate Integrated Producer:Win Bates
Director Of Music:Dave Rocco
Production Company:Arts & Sciences
Directors:Adam & Dave
Managing Director:Mal Ward
Head Of Production:Christa Skotland
Producer:Pat Harris, Logan Aires
Production Supervisor:Corey Choate
Editorial Company:Union Editorial
President:Michael Raimondi
Editor:Nicholas Wayman-Harris
Mix Engineer:Milos Zivkovic
Finishing Company:Resolution
Flame Artist:Renee Tymn

Promo, PR
Microsoft

With Surface Pro 3 comes the Surface-pen and Palm Block-technology that opens up new possibilites for creatives. In order to demonstrate these new features we put the Surface Pro 3 to a test. We gave it to Maja Larsson, a talented illustrator, a send her out to the SIME digital conference in Stockholm. A conference that gathers creative minds from all over Sweden. There Maja offered visitors new profile pictures sketched on a Surface Pro 3.

Advertising Agency:JMW, Stockholm, Sweden
Account Executive:Thomas Hansen
Creative Director:Samuel Garlöv
Art Director:Anders Pålsson
Illustrator:Maja Larsson
Photographer:André Sebastie

Print
Godrej

Not protecting is gifting.

Advertising Agency:JWT, Gurgaon, India
Creative Director:Amit Shankar
Art Director:Nishit Shankar
Copywriter:Nishit Shankar
Illustrator:Nishit Shankar

Film
Elextrolux

Electrolux encourages healthy eating with new campaign from F/Nazca Saatchi & Saatchi Introduced to consumers as the 1st refrigerator in Brazil focused on healthy eating, F/Nazca Saatchi & Saatchi have come up with a campaign for the DT52X which welcomes more balanced eating habits. In this production, which airs today on pay TV, meals are blown apart in slow motion, showing that unhealthy habits can be changed with the help of the new Electrolux refrigerator. Check here to view the commercial that poetically puts an end to burgers, sodas, and fattening desserts. The product differentiators, such as the applications Vida Saudável (Healthy Living) and Livro de Receitas (Cookbook) explain that healthy habits are welcome and can make a difference in the daily lives of consumers. In addition to the TV commercial, the campaign will feature inserts in magazines and large audience portals.

Advertising Agency:F/Nazca Saatchi & Saatchi, Sao Paulo, Brazil
Executive Creative Director:Fabio Fernandes, Eduardo Lima
Creative Director:Pedro Prado, Rodrigo Castellari
Copywriter:Leandro Dolfini
Art Director:Rodrigo Cotellessa
Account Supervisor:Marcello Penna, Marco Piza, Gisela Assumpção, Gabriela Marques, Julianna Carvalho
Planners:José Porto, Guilherme Pasculli, Caio Felipe
Media Team:Fábio Freitas, Adriana Roza, Karen Kimura
Agency Producer:Victor Alloza, Renato Chabuh, Gisele Campos, Maira Massullo, Rafael Paes
Production Company:Squarehead
Director:Marcio Leitão
Executive Producer:Adriano Costa, Regiani Pettinelli
Producer:Murillo Baskerville
Editing:Marcio Leitão
Sound House:Tesis
Sound Design Arrangement:Henrique Racz, Silvio Piesco
Singer:Blubell
Client`s Supervisor:Sandra Montes, Juliane Mussarelli, Rita Moraes

Print
Volkswagen

Advertising Agency:Publicis, Santiago, Chile
Creative Director:Marcelo Oclander
Art Director:Néstor Cifuentes
Copywriter:Florencia Delgado
Illustrator:Crafting Lab

We hear that the battle is over and that Deutsch LA has won the Sprint account, though nothing is official at this moment.

Multiple sources told us over the past few weeks that the final two agencies were Arnold and Deutsch, and this morning Arnold sent an internal memo to staff confirming that it had not won the business.

We knew as early as October via multiple tipsters that the group of five agencies competing for the business had narrowed to two and that the final round of the review would pit Deutsch CCO Pete Favat against Arnold global president Pam Hamlin, with whom he worked closely during his 13 years at the latter agency.

Sprint never confirmed any of this, though its new CEO/president Maurcelo Claure didn’t hesitate to tell all interested media outlets that the company would cancel its “Framily” plan in the interest of increasingly “simple” and “aggressive” messaging.

If true, this would be the latest, biggest win for Deutsch’s West Coast team, which won Pizza Hut over the summer before the company announced its new, Sriracha-flavored identity. Deutsch has also made multiple staffing changes in recent months, hiring ECDs from W+K as well as a new CTO.

Internal memo from Hamlin after the jump.

(more…)

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