Hasta La Creative!

• Read more about Get Covered Illinois “Luck Health Plan” (2014) :40 (USA)
• Add new comment

The Outdoor Planning Awards, run by Brand Republic and Clear Channel, is open for entries this week with a range of categories expanded to reflect the changing nature of the industry and the tools at its disposal.

Le duo d’artistes Joschi Herczeg et Daniele Kaehr sont les auteurs de la série « Explosions ». En utilisant une pyrotechnie complexe, ils ont intelligemment relié leurs déclencheurs à un détonateur sur-mesure permettant de créer une mini-explosion, de manière à capturer l’explosion à la fraction de seconde près.

Voici le siège social de la société One Football, spécialisée dans la création d’applications sur le thème du football et leader dans son domaine. Les bureaux, évoquant de toutes parts l’univers des stades de foot et du lifestyle sportif ont été designés par le studio d’architecture TKEZ, basé à Munich. Au programme babyfoot, pelouse et marquages blancs, à découvrir.

Facing difficulties with distribution, the newspaper has asked its workers to help out, especially on Sunday and Thanksgiving morning.

America’s largest pizza seller is confronting sagging sales by overhauling its 56-year-old brand with revamped recipes, a new catchphrase and a series of cheeky television spots.

Jamie Horowitz was almost immediately at odds with the very managers at NBC News who hired him, according to one senior NBC executive.

Ice shimmers on the streets of Manhattan in Ogilvy’s animated holiday ad for Tiffany & Co. It sparkles from the trees and bridges, too. Its glow radiates from Broadway marquees and glimmers among the steel and glass towers that rise into the wintry sky.

I’m not talking about frozen water, people!

This is Tiffany, so, naturally, it’s diamonds and other precious stones illuminating a bejeweled yuletide wonderland.

The spot’s style and sensibility evokes the early Mad Men era, recalling a simpler consumer age when a glittering engagement ring could cast away all sorrows and an exquisite brooch could mend a broken heart. It’s a glitzy, romantic fantasy where an animated Audrey Hepburn wouldn’t feel out of place.

brightcove.createExperiences();

Such seasonal wish fulfillment seems entirely on brand for Tiffany. It’s all sparkle and shine—nothing heavy, no deep meaning, as soft as falling snow.

The 80-second clip, animated by Psyop, is part of a larger campaign that also includes print and out-of-home elements. (It’s separate from the luxury subway car that Sid Lee built for the brand.) This marks Ogilvy’s first big creative push for Tiffany since winning the brand’s account back in February.

Some grinches might decry this gaudy vision, preferring more thoughtful or emotionally resonant holiday scenarios. Fair enough. But I say, there’s no harm in imagining a wondrous world where the wind echoes with love songs and every gift is an absolute gem.

CREDITS
Client: Tiffany
Agency: Ogilvy & Mather, New York
Chief Marketing Officer, Ogilvy & Mather, Lauren Crampsie
Chief Creative Officer, Ogilvy New York, Chris Garbutt
Group Creative Director, Debra Fried
Creative Director, Jeff Leaf
Executive Producer, Maureen Phillips
Animation: Psyop
Music: “Out of the Blue” by Chauncey Jacks
Executive Group Director, Leyland Streiff
Account Supervisor, Kat Bear
Account Executive, Aniella Opalacz