Hasta La Creative!

Betaworks — the startup factory responsible for hits such as Dots, Chartbeat and Bitly — is throwing its hat into the advertising game, hoping it can build a better mobile ad unit.

Ads on the mobile web range from small and indecipherable to overbearing and difficult to click out of. So far only companies like Facebook and Pandora have come up with workable solutions. Their non-banner formats and extensive reach are good enough for advertisers who have few other options.

Continue reading at AdAge.com

Earlier this year during SXSW Interactive, Spredfast gathered together a team of five leading brand strategists to answer the five most pressing social questions in marketing today.

1. What are the factors your brand considers before launching a social campaign?

2. How has social integration evolved within your organization?

3. How do you think social will influence your brand campaigns in the future?

4. Why is it important to involve your audience with your brand?

5. What advice would you share with someone who is developing a social campaign?

Here’s what they discovered…

Yes, it’s a downloadable whitepaper. Hey, we have to make money somehow since no one clicks on banners anymore. But in all seriousness, there is some good advice to be had from these 5 marketers. So…download the white paper now, get smarter and help us make a few bucks along the way.

She’s just like the iconic Barbie, but normal.

The Lammily doll has the proportions of an average 19-year-old woman’s body, based on data from the CDC—unlike the Barbie doll, whose proportions will never be replicated by any actual human. But not only does the Lammily doll, created by 26-year-old Nickolay Lamm, have a normal waistline—she also comes with a sticker extension pack, in case you want to add moles or body scars or even cellulite.

It started as an art project, but interest grew for a “normal Barbie,” and now the Lammily doll is available for purchase.

“I wanted to show that reality is cool,” Lamm tells Time magazine. “A lot of toys make kids go into fantasy, but why don’t they show real life is cool? It’s not perfect, but it’s really all we have. And that’s awesome.”

To illustrate his point, he created a video transforming a Lammily doll into a Barbie doll via Photoshop—a clever play off videos we’ve seen dating all the way back to Dove’s “Evolution.”

Critics will surely point out that while Lamm is about reality and inclusion, the doll is only available as a white brunette. But Lamm has raised half a million dollars via crowdfunding, so hopefully we’ll see more dolls available, cellulite and all.

Seja no cinema, na literatura e até na publicidade, durante séculos fomos levados a acreditar que é possível se apaixonar ou amar alguém à primeira vista, e que tudo se resolve a partir daí. Como se fosse fácil a gente se adaptar à outra pessoa, e que as diferenças que surgem do convívio desapareceriam naturalmente. Bom, a gente já é grandinho o suficiente para saber que a realidade está longe disso, mas será que a indústria do entretenimento já aceitou isso?

Alguns não querem nem pensar a respeito, enquanto outros abraçam a ideia como fez o aplicativo de namoros Zoosk. Criada pela agência Muhtayzik Hoffer, a campanha Falling in Like nos lembra que o “gostar” (like) vem antes do “amar” (love). E que todo relacionamento é construído aos poucos, quando duas pessoas têm a oportunidade de descobrir um ao outro – e que apesar de haver alguns momentos mágicos, antes de tudo rolam alguns aspectos práticos.

Ficou interessante e é legal ver coisas diferentes nesse segmento.

Post originalmente publicado no Brainstorm #9
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Les sacs « By Means of Content » ont été conçus par la designer hollandaise Stella Derkzen qui a voulu jouer sur la transparence et la visibilité du contenu afin de révéler l’identité de chaque femme. La forme des sacs est définie selon les objets qu’ils transportent grâce à des matériaux translucides. Plus de photos dans la galerie.

Photos by Daantje Bons.
Model : Marleen Elenbaas.

Since taking the helm as CEO of Sprint, Marcelo Claure has shaken up the company’s marketing operation. Now, he’s starring in its ads.

On Thursday evening, the executive will appear in a Spanish-language commercial premiering during the Latin Grammys on Univision. The spot kicks off an ambitious Hispanic marketing push from Sprint, which is struggling to refashion its brand and retain subscribers in an increasingly competitive wireless industry.

In its latest ad, Mr. Claure, a native Bolivian, speaks directly into the camera, highlighting the value of Sprint’s new price offering. That offering has been the company’s focus since it scrapped the ‘Framily’ plan and campaign in September. Inspire, the carrier’s Hispanic agency, created the spot. It will run on other Spanish-language channels following its Univision premiere.

Continue reading at AdAge.com

Droga5 has promoted Sarah Thompson, its New York chief executive, and Jonny Bauer, the New York chief strategy officer, to global roles.

But critics don’t think the company went far enough. And its communications problem is complicated by the the fact that reporters occupy the center of the most recent stories.

“The fact that it was a journalist definitely accelerated it and heightened the concern among people who know how to communicate,” said Gene Grabowski, partner at KGlobal. “They’re prone to writing about it now when they might not have, and they’re notably upset.”

Blogger Robert Scoble argued that Uber CEO Travis Kalanick should resign precisely because the company was “pissing off journalists.”

Continue reading at AdAge.com

The O2 has signed an agreement with YPlan, the event-finding and ticket-booking widget, which will allow consumers to use the mobile app to book tickets to events at the Greenwich-based arena.

Aqui vai um alerta, meio spoiler, meio escatológico. Se você tem problemas com pessoas defecando, melhor nem assistir aos vídeos deste post. Afinal, a história aqui gira em torno da marca PooPourri, que se dedica a perfumar os banheiros mais fétidos e putrefatos ao mesmo tempo em que mantém em dia a velha máxima de que “todo mundo caga igual”. Inclusive Papai Noel, ainda mais se ele realmente experimenta todos os copos de leite com biscoito que são deixados para ele na véspera de Natal.

O problema todo em Even Santa Poops, filme produzido pela World War Seven, é que o Bom Velhinho é pego no flagra não apenas por uma menina, mas três. E o pior de tudo, garotinhas espertalhonas, que resolvem se aproveitar da situação. Se Papai Noel não ceder, sua foto sentado no vaso vai direto para a nuvem e redes sociais.

Certamente depois dessa experiência, Papai Noel terá de criar um novo departamento de “vai dar merda”.

E só para lembrar, em 2013 a marca já havia chamado a atenção do público com Girls Don’t Poop, que um ano depois soma mais de 30 milhões de views no YouTube.

Post originalmente publicado no Brainstorm #9
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