Pour l’édition annuelle de 2014 du Albuquerque Balloon Fiesta, Knate Myers a voulu réaliser un timelapse, capturant les montgolfières dansant dans les airs, au milieu du relief et de l’horizon du coucher de soleil. Cet événement regroupe plus de 500 équipes pendant 9 jours. Une belle vidéo, à découvrir.
Next time you go into a pitch meeting, you probably want to know what the client’s business actually is.
Such is the helpful moral of this comedy video from Smartypants, a new branded content production company from New York-based Seftel Productions, that does not in fact have much to do with pants. Yet a pair of inept but entertaining strategy consultants, played by improv artist Rich Hollman and actor Jim Conroy, enthusiastically make a bid for Smartypants’s pants business anyway.
Hollman comes across as something like a cross between Chris Pratt as Parks and Rec’s Andy Dwyer and Rainn Wilson as The Office’s Dwight Schrute. Conroy, whom you might know as one of AT&T’s awkward but knowledgable “Network Guys,” delivers some pretty strong shades of Steve Carell as Michael Scott.
(Joshua Seftel, the parent company’s namesake, doesn’t play himself in the clip, but does make a cameo as a white-suited workman—his directing credits include the 2008 John Cusack feature War, Inc., the first two seasons of Queer Eye for the Straight Guy, and a number of documentary and PSA projects.)
Spoiler alerts: The pitch itself includes a live jingle performance about zippers and buttons, sewing kits for on-the-go mending, and a sweepstakes for a pair of custom-tailored jeans from Brooklyn Denim Co. That last part, at least, is real—enter over the Smartypants Facebook page for your chance to win.
The “Panta Mera” campaign began with new interpretations of foreign songs, where the lyrics sound a lot like the Swedish words “panta mera”, which simply means “recycle more”.
Toyota has created an online film that pranks passersby, as part of its ‘Go Fun Yourself’ campaign for the Aygo model.
Dove Men+Care has launched an emotive online ad with Rugby stars Sam Warburton and Owen Farrell reading an adaptation of Rudyard Kipling’s poem ‘If’.
Category: Career Oxygen
Summary: Social media is a fun place to be. We gather with friends, argue with others, and share our lives with the world around us. It can also be a boom or a bust when it comes to seeking employment. Statistically over half of employers will look online for additional information on prospective employees. For obvious reasons, this can be either a problem or an advantage. There are two main areas here that need to be addressed. The first is making sure your profiles don’t work to your disadvantage. The second is to make sure you’re putting your very best foot forward. So how is this done?
Valentin Fischer est un peintre autodidacte allemand qui a tout appris sur le web et de sources d’inspiration telles que James Jean et Sam Weber. Il réalise de très belles peintures numériques, des portraits qui intègrent des motifs symboliques et abstraits. Une sélection de son travail est à découvrir dans la galerie.
(TrendHunter.com) This collection of the top November 2014 world ideas spotlights some of the most recent innovations in travel and tourism. This year has seen a shift from destination tourism to experiential tourism&#…
(TrendHunter.com) Technology and food are big areas of interest when it comes to this collection of November 2014 health ideas. As the winter season draws ever closer, people are interested in staying healthy while…
Publicis Groupe is back on track with its digital acquisitions only months after its failed merger with rival Omnicom, and it’s going big.
The French holding company said Monday morning that it has inked a deal to acquire Boston-based digital network Sapient Corp for $3.7 billion in an all-cash transaction at $25 per share.
The deal creates a new “digital platform” called Publicis.Sapient. Sapient CEO Alan Herrick will lead the group and join Publicis Groupe’s Directoire. Jerry A. Greenberg, founder and board co-chairman
Debenhams’ 2014 Christmas TV ad features a group of children rummaging around a deserted store at night, searching for the perfect gift.
Debenhams’ 2014 Christmas TV ad features a group of children rummaging around a deserted store at night, searching for the perfect gift, to the tune of Paul McCartney’s ‘Frog Chorus’.
Dove and fashion retailer JD Williams have joined in the customer backlash against the Victoria’s Secret ‘Perfect Body’ campaign, which has been slammed for sending out the wrong message to young women.
Grey Goose and Land Rover, official partners of Richard Branson’s Virgin Galactic’s SpaceShipTwo, have vowed to stand behind the beleaguered project, which took a blow when a manned test crashed over the weekend, killing one.
Apple will release its smartwatch in spring next year, according to leaked comments from the company’s retail chief Angela Ahrendts.
A St. John já criou uma tradição de fazer piada com as últimas modas da publicidade, levando ao extremo tudo aquilo que as agências acreditam ser a mais nova fórmula de sucesso infalível.
Em 2011 eles brincaram com o Catvertising, anunciando a abertura de um departamento especializado em comerciais e virais com gatos. Já no ano passado, fizeram piada com a mania das pegadinhas publicitárias, com a criação do ExFEARiential: roubo de bebês, sequestros e assaltos, sempre pensando no conceito de “proporcionar aos consumidores uma experiência inesquecível”.
Agora, a St. John ataca novamente. Com o modelo de negócio que é o futuro da comunicação: o Reactvertising™.
Atualmente, a corrida das agências e marcas é para ver quem aproveita mais rápido um fato, morte de celebridade, meme e acontecimentos diversos para tentar desesperadamente entrar na conversação das mídias sociais.
Com o Reactvertising™, a St. John mantém uma equipe de escravos, digo, 2800 funcionários ligados 24 horas por dia numa war room. Um time de elite que invade qualquer situação em que o cliente estiver para conseguir aprovação em tempo recorde. Nem é preciso ser engraçado ou adequado, basta ser rápido. Uma inovadora ferramenta de marketing que transforma merda em campanha digital.
Assista ao vídeo acima. Em inglês, sem legendas.
Post originalmente publicado no Brainstorm #9
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Dependendo da sua idade e da sua paixão por games, é bastante provável que sua produtividade do dia esteja prestes a ser arremessada pela janela nesta segunda-feira. Tudo graças a um cara chamado Jason Scott, a mente brilhante por trás do Internet Arcade, projeto que reúne mais de 900 games arcade clássicos dos anos 1970, 1980 e 1990, de Alpha Mission até Zzyzzyxx, passando por Pac Man, Astro Invader, Commando, Indiana Jones, Pitfall II e Stargate, para citar alguns.
Em seu blog, Scott conta um pouco do trabalho que realiza ao tornar softwares (e games) vintage mais acessíveis ao público atual, e como foi a criação de um arquivo de games prontos para serem descobertos por uma nova geração. A princípio, a ideia era, realmente, concentrar informações históricas em um único lugar, mas na prática, grande parte dos jogo podem ser testados – de preferência usando o Firefox.
Basicamente, se você pegar um jogo por dia, vai precisar de quase 3 anos para conhecer, rever e brincar com cada um deles.
Boa sorte.
Post originalmente publicado no Brainstorm #9
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Category: Career Oxygen
Summary: Employers must be very sensible and sensitive in regards to what questions we can and cannot be asking in a job interview. Particularly, questions in regards to a candidate’s personal life or religious choices should not be asked at all. Recruiters’ aim in a job interview is to get as much information out of the candidate as possible, but also not to make them feel uncomfortable, because at the end of the day, they would want them to wish to work for the company! Here are some guidelines in regards to what questions you shouldn’t ask in a job interview as an employer:
Interpublic PR shop DeVries has tapped FleishmanHillard’s Heidi Hovland as its global CEO.
She takes on the global role more than a year after U.S. CEO Stephanie Smirnov left the mid-sized shop to lead Edelman’s consumer marketing group in New York.
Ms. Hovland has spent nearly 20 years at Omnicom’s FleishmanHillard and was most recently deputy general manager of the group’s New York office.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
