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Nov 05

These Subtly Animated Posters for Disney's Into the Woods Are Creepily Compelling

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Animated posters for movies? Sounds annoying. Wait, subtly animated posters? Now you have my attention.

Disney’s cinema adaptation of the Broadway musical Into the Woods is being teased with a series of animated portraits that do a good job setting the mood for a dark fairy tale. In most of the GIFs, the only movement is in the form of shifting shadows and reflected moonlight.

Subtle animation is quite a creative trend these days, so it’s not like Disney’s marketing team invented the idea. But it’s still a great example of when form and function work well together.

Check them all out below, via Disney Insider.

Nov 05

Montreal SPCA / Association for the Protection of Fur Bearing Animals / LUSH: Fur trap

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Advertising Agency: Republik, Canada

Nov 05

Abstract Crumpled Posters

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Originaire de Houston, l’artiste Heath West réalise des toiles froissées, déchirées et recomposées en utilisant des matériaux tels que le papier, de l’acrylique, et de l’aluminium. Par le biais de ces éléments, il compose des oeuvres abstraites aux graphismes et aux textures variées. Plus de détails dans la galerie.

Nov 05

GoldieBlox Hammers Barbie-Style Dolls in This Creepy-Cool Homage to Apple's '1984'

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GoldieBlox is back with a charged ad aimed once again at tackling sexism in children’s toys.

The spot, which is structured much like Apple’s famed “1984” commercial, features young girls decked out in all manners of glitter and pink (you know, “girly” things) lining up to grab perfect Barbie-like dolls while a “Big Sister” drones, over and over: “You are beauty, and beauty is perfection.”

What is it about Orwellian spots and hammers? Why is smashing things to smithereens so satisfying? Anyway, you can guess the ending.

This time GoldieBlox taps Metric’s “Help I’m Alive” for its soundtrack, which is a little on the nose since the chorus of the song says hammer a bunch of times. Though the company must have been pretty careful with its song choice after what happened last time.

While the spot certainly isn’t perfect, it’s still such a thrill to see advertising that’s so passionate about throwing entrenched gender norms out the window.

Via Time.

Nov 05

Ad Revenue Tumbles at Owner of L.A. Times, Chicago Tribune

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Third-quarter advertising revenue at Tribune Publishing — owner of 10 daily newspapers including Los Angeles Times, Chicago Tribune and Baltimore Sun — was off 9.5% compared with the previous year to $221 million, the company said Wednesday.

Digital sales, where some traditional media companies have seen sharp gains, fell 7.5% to $44 million.

“We are not satisfied with the company’s advertising performance in the third quarter,” CEO Jack Griffin said during an investor call Wednesday explaining the quarterly results. “We are taking significant steps to address ad revenue performance going forward.”

Continue reading at AdAge.com

Nov 05

Transfixion Films: PSA – Bath time

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Fake Public Service Announcements that satirize the PSA “formula” – show something scary or disturbing, cut abruptly, use statistics and simple commands and questions.