Don’t let your mattress abuse you. Ask for help at Dimstel.
Advertising Agency: JWT Spot, Athens, Greece
Creative Director: Alexandros Tsoutis
Art Directors: Alexandros Tsoutis, Alexis Alifragis
Copywriter: James Karolos
Photographer: Shutterstock
Published: June 2014
Don’t let your mattress abuse you. Ask for help at Dimstel.
Advertising Agency: JWT Spot, Athens, Greece
Creative Director: Alexandros Tsoutis
Art Directors: Alexandros Tsoutis, Alexis Alifragis
Copywriter: James Karolos
Photographer: Shutterstock
Published: June 2014
Quidco, the cashback rewards platform, has appointed MediaVest to handle its above-the-line communications strategy and media planning and buying.
Just a day after HBO said it will introduce a direct-to-consumer streaming platform, CBS introduced its own digital service that will let viewers watch much of the network’s programming without a pay-TV subscription.
“CBS All Access” will deliver full seasons of most current prime-time shows, daytime and late night programming, as well as a library of older content, to subscribers whether or not they get cable or satellite TV. The episodes of current shows are available the day after they air.
Not all CBS programming will be available on the service. While shows like “The Good Wife,” “Blue Bloods” and “Survivor” will be available, hits like “The Big Bang Theory” are not included. It wasn’t immediately clear how popular sports such as the NFL would be handled — a major questions.
The announcement — the first of its kind by a traditional broadcaster — came a day after HBO revealed plans for a similar Internet service.
If it’s more comedy you want from your billboard, Sprite is happy to oblige.
Ogilvy Kenya recently put up “Bill the Billboard” at a busy intersection in Nairobi, and programmed him to endlessly crack jokes. He’s sort of an outdoor version of the famous Pringles banner ad from 2009, offering seemingly stream-of-consciousness quips to keep viewers entertained.
The jokes aren’t exactly side-splitting, and the case study’s boast that Bill is the “first ad ever with mental issues” isn’t exactly P.C. But at least he’s a little different than your typical boring digital ad.
Focus sur le design de la belle moto Ronin 47 qui s’inspire du modèle Buell 1125. Les designers de Ronin Motor ont pensé à en faire un modèle moderne, noir et sobre avec une dimension futuriste. Cette moto est disponible en édition limitée à 47 exemplaires, en référence à L’histoire des 47 R?nins, au prix de 38000$. A découvrir en images.
Category: Career Oxygen
Summary: Job seekers are always looking for a way to get an edge on the competition, especially in an economy where there are more applicants than job openings. One of the keys is to understand why companies are hiring and how you can fit in with their reasons.
Conçue par le designer Umut Yamac, basé à Londres, la « Perch Light » est une lampe représentant un oiseau en papier et cuivre qui peut se balancer. L’oiseau fixé à un perchoir s’illumine avec élégance et se balance quand on le touche ou quand il y a un courant d’air. A découvrir à travers les photos de Tom Gildon.
Sainsbury’s split with its long-term brand ambassador, celebrity chef Jamie Oliver, sparked a renaissance in the supermarket’s festive ads, says Louise Jack.
The U.S. only has two confirmed cases of Ebola transmission in the U.S., but growing headlines surrounding the outbreak centered in West Africa appears to be fueling robust sales of disinfectants and hand sanitizers here.
Hand sanitizer sales were up nearly 8% for the four weeks ended Sept. 7, according to retail data from IRI, a reversal from a 2% decline for the 52 weeks ending then and better than the declines or low-single-digit increases seen for other types of soap.
Disinfectant sales were up 12.9% for the four and 12-week periods ended Sept. 27, according to Nielsen data from Deutsche Bank, a sharper growth rate than the 8% seen over 52 weeks. That’s despite a lack of any widespread flooding or other natural disasters that would usually explain such an increase.
Lindsay Pattison has been named global CEO of Maxus in a move that makes her the first female global CEO within the GroupM network of media agencies.
Maxus is the smallest of the media agencies that make up WPP’s GroupM network, which also includes MEC, MediaCom and Mindshare.
Ms. Pattison, who was most recently CEO of Maxus in the U.K., succeeds Vikram Sakhuja. In a statement, GroupM said he’ll remain within the group but didn’t elaborate on his new role. “Under Sakhuja, Maxus was the fastest growing agency in the world,” the company said in a statement. “It expanded its network footprint and added major new accounts such as NBC Universal and L’Oreal.” Mr. Sakhuja had taken over as global CEO when Kelly Clark assumed the position of North American CEO of GroupM.
Marketing, with the help of social media experts Unruly, showcases three must-watch branded Vines, featuring car tricks, car stunts and car parties.
The Campaign for Real Ale (Camra) has been forced to withdraw “incredibly sexist” marketing material encouraging young people to join the organisation.
Denny’s has named John Dillon its chief marketing officer.
Mr. Dillon has held the position of VP-marketing since he joined Denny’s in 2007 from diner chain Johnny Rockets. During Mr. Dillon’s tenure, he’s helped lead marketing on efforts to get millennials interested in Denny’s, including a value menu; its current positioning as “America’s Diner;” a clever tie-in with the Hobbit movie; and its Baconalia limited-time menu. For these efforts, Mr. Dillon was named an Ad Age Media Maven in 2013.
At the same time as Mr. Dillon’s elevation, Denny’s announced two other executive moves: Chris Bode to the position of chief operating officer and Jill Van Pelt to the newly created position of chief people officer.
The change will allow the imprint, which was founded 16 years ago by the writer Dave Eggers, to be more ambitious in areas that hold little commercial promise.
Le réalisateur portugais João Nuno Pinto, basé au Brésil, vient de sortir son clip pour le titre « Don’t Swin » de Keaton Henson. Filmé en Bolivie, on y voit une jeune femme aux cheveux roses déambuler dans les paysages de ce pays, et en adopter les traditions. Une production de Delicatessen Filmes, à découvrir.
Sainsbury’s Christmas ad featuring the famous festive football game between the German and British soldiers conveys the importance of human values at Christmas, writes Tracey Follows, former retail marketer and out-going chief strategy officer of JWT.
Online
Fender
Advertising Agency:Miami Ad School, New York, USA
Art Director:Sean Hodes
Copywriter:Carlos Weil
Instructor:Alex Ohannessian
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