(TrendHunter.com) The LOIOS project demonstrates that filling a house with furniture is not the only way to make it comfortable and livable. Modular pods—which I suppose could be considered as giant pieces of…
(TrendHunter.com) Arvak is a futuristic bike that may not be something that would appear in the next ‘TRON’ movie, but could easily make the rider feel as though they are entering a new age. Granted, a…
Alex Seton est un artiste australien qui crée des sculptures en marbre. L’artiste aime revisiter les objets du quotidien et les traiter avec une grande précision. L’effet de matière est d’ailleurs tellement réussi que l’on a l’illusion que l’objet est réellement fait de son matériau d’origine. À découvrir dans la suite.
NEW YORK — At Advertising Week, Electronic Arts’ Dana Marineau said that sometimes marketers have to throw a Hail Mary pass to keep brands relevant.
NEW YORK – Executives working in large organizations must continually ask how they can “break themselves”, to emulate the fast growth of start-ups, according to Mondelez International’s Bonin Bough.
Mike Coupe, Sainsbury’s chief executive officer, has defended the supermarket’s “50p challenge” blunder, calling it a simple mistake, as the retailer reports sales have dropped over the quarter.
Oasis’ label, Big Brother Recordings, has breathed new life into the band’s best-selling album, (What’s the Story) Morning Glory, by adding augmented reality content.
Bien connu pour ses clichés d’architectures, le photographe Nick Franck a analysé les différentes notes de couleurs présentes dans ses photos et en a dressé des échantillons de Pantones. Avec un fond monochromé, l’artiste présente une série très conceptuelle avec un graphisme minimaliste très réussi. À découvrir en images.
Although Uber was launched in 2012, it was only this summer that it came to prominence in the UK, after provoking the ire of London cabbies.
I am eight months in to my China journey, and the differences have been more amazing and challenging than I could have ever imagined experiencing. Some things in media are the same everywhere, though, and recent UK figures confirming the shift away from TV viewing among young people mirror the pattern in China.
The similarities continue in where that viewership is migrating to online video content served via PC and mobile devices. China has experienced the same trend, principally driven by a fundamental shift in technology use and content access.
The progression and growing maturity of online TV (OTV) in this market reveals how fast and far this can move and, potentially, what is to come for the UK and other markets.
China is known for scale, and with more than 400m online video users, it doesn t disappoint. But don t be blinded by size it s the growth dynamics that are key. Over the past four years, online video viewer numbers have doubled, and time spent watching OTV has increased fivefold.
Forty per cent of the country s population is under 30, and this generation has all but abandoned TV, with more than half of its media time (more than 170 minutes a day) spent online twice that spent watching broadcast TV.
China leads the world in smartphone adoption, with well over 300m users (more than double that of the US). By the end of 2014, most of China s population will be carrying a smartphone and looking at it more than 100 times a day. Three times more Chinese people view TV and films on mobile, than their peers in the UK and US. This is not shortform, “snackable” content either about 80% of OTV viewing on PC and mobile in China is longform.
Mobile use in China is fascinating as I commute on the Shanghai Metro each day, almost everyone in the carriage is attentively and insularly looking at their screen. Young women tend to watch the latest Korean dramas, downloaded to their phone; men watch a little less OTV content on the go, preferring gaming and music. This has become such commonplace behaviour that China has a term for it: “di tou zu” (which means something like “a nation bowing its head”).
Like its post-90s generation, China emerged into the modern world together with the internet. As client digital budgets nearly double each year here, and with online video looking set to overtake display media as the leading component of that investment, how long can it be before OTV surpasses broadcast TV in scale of advertiser spending?
As an advertiser, I would look to get out in front of this inevitable trend, learning from the conditions and performance that China is showing the world. OTV is not going to be about marginal incremental reach of youth audiences for much longer soon it will be the predominant place to connect with these consumers.
The man who started Ikea, Ingvar Kamprad, was well stocked in the religious zeal department. He had a mission to create a better life for the many, and you have to admit there’s something rather wonderful about that. It certainly explains the derivation of Ikea’s campaign line “The wonderful everyday”.
(TrendHunter.com) It’s difficult to say what defines good or bad photography, but I think it’s safe to say that images like these ones by Markus Studtmann – that manage to capture your attention for what…
(TrendHunter.com) Again and again on your Facebook NewsFeed, you’ve seen your friends dump freezing water over their heads. Now you can live in that cool moment for an entire evening with the Ice Bucket…
(TrendHunter.com) If you enjoyed sleeping in tents or forts as a child, you are sure to love this camping-themed kid decor from Mathy by Bols. Whether designed to resemble oversized tents or moving trailers, these…
Advertising Agency: Ogilvy & Mather, Mumbai, India
National Creative Directors: Abhijit Avasthi, Rajiv Rao
Executive Creative Directors: Harshad Rajadhyaksha, Kainaz Karmakar
Art Director: Harshik Suraiya
Copywriter: Geetanjali Jaiswal
Creative Group Head: Harshik Suraiya
Business Director: Vivek Verma
Illustrator: Vishakha Modak
The post FeviKwik by OgilvyMumbai appeared first on desicreative.
I landed my first job despite my portfolio, actually. That portfolio was a joke, a confused bunch of A4 papers that jumped wildly from jejune poetry to wild ruminations to weak advertising ideas, put together over endless cigarettes and late-night television. I assume they gave me the job because I spoke, sounded and muttered like someone who could write English. My convent school education got me that damn job, I think.
The post Ranjit Sasidharan : My First Break In Advertising appeared first on desicreative.
(TrendHunter.com) With improved insulation in homes, it’s worth familiarizing yourself with these weather apps to help you ensure that you’re prepared for whatever you confront upon going outdoors. A peek…
(TrendHunter.com) The sporty urban fashion that makes up the fall 2014 collections of Peter Som, Calvin Klein Collection, Altuzarra and more find the perfect muse in Hilary Rhoda. Not only is she utterly beautiful,…
(TrendHunter.com) Scientists at the University of Rochester are developing a cloak of invisibility. Unlike Harry Potter’s cloak, the Rochester cloaking device renders partial invisibility with help from science…
“To feel, to really feel, is a rare thing these days.” Presumptive. But I understand. Many of those in the market for a luxury wagon are trapped in a mundane reality that a nice new car will in no way compensate for. But clearly, the Volvo XC60 isn’t for that kind of rat racer. It’s […]
The post Volvo’s New XC60 Is A Long Board With Wheels (Lee Clow Wants One) appeared first on AdPulp.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
