Feel safe behind your walls.
Advertising Agency: Impact BBDO, Dubai, UAE
Executive Creative Director: Fadi Yaish
Copywriter: Tomas Almuna
Art Director: Gonzalo Palavecino
Illustrator: Andrey Gordeev
Executive Integrated Producer / Art Buyer: Clarisse Mar Wai May
General Manager: Karim Khouri
Account Supervisor: Karim Khouri
Advertisers Supervisor: Roger Haddad
Feel safe behind your walls.
Advertising Agency: Impact BBDO, Dubai, UAE
Executive Creative Director: Fadi Yaish
Copywriter: Tomas Almuna
Art Director: Gonzalo Palavecino
Illustrator: Andrey Gordeev
Executive Integrated Producer / Art Buyer: Clarisse Mar Wai May
General Manager: Karim Khouri
Account Supervisor: Karim Khouri
Advertisers Supervisor: Roger Haddad
Sophie Schonburg has joined Pereira & O’Dell Brazil as executive creative director. Schonburg joins from AlmapBBDO where she worked for 19 years with clients including Volkswagen, Pepsi, Visa, HP, Bayer, Getty Images and Havaianas. She has won more than 20 Cannes Lions and other awards including D&AD, One Show and El Sol. Schonburg will be part of Pereira & O’Dell’s Creative Council comprised of the creative leaders of each office.
To promote the NBA global games in Rio, agency Africa Zero created this stunt which, due to my limited Portuguese, I can only describe as bungee basketball. Looks like it was a lot of fun.
Your first love wants you back. This PSA is a love letter to nature, our first love. Academy Award nominee Jessica Chastain narrates the poem “Our Nature,” by Matthew Dickman. It was also directed by Peyton Wilson.
Virgin Atlantic will kill off its domestic flights sub-brand, Little Red, after admitting it had failed to drum up enough corporate business.
(TrendHunter.com) Forget about face paint, wigs and even dramatic eyelashes, Halloween lip art is where it’s at. People will be completely astonished by such cosmetic creations, which are often reserved for…
Yeganeh Salehi, also a journalist, was released, although her husband, Jason Rezaian, remained in custody. The two were detained in July.
Sources familiar with the matter have said that Yahoo has reached out to agencies for the creation of a new consumer brand campaign, AdAge reports. Yahoo declined to comment to that publication.
The search is being conducted without a consultant, with Yahoo reaching out to a number of agencies and inviting some to pitch ideas later this month. While there is no word on which agencies are involved, Yahoo has worked with Ogilvy and Goodby Silverstein & Partners, its agency of record from 2009-2011, in the past. According to AdAge‘s sources, the company, formerly a large TV spender, is considering all media for the new campaign. (more…)
New Career Opportunities Daily: The best jobs in media.
Close the door, the adventure begins.
Advertising School: Saint-Luc, Tournai, Belgium
Creative: Kucharski Raphaël
Published: 2014
Close the door, the adventure begins.
Advertising School: Saint-Luc, Tournai, Belgium
Creative: Kucharski Raphaël
Published: 2014
Close the door, the adventure begins.
Advertising School: Saint-Luc, Tournai, Belgium
Creative: Kucharski Raphaël
Published: 2014
Advertising Agency: Garbergs, Stockholm, Sweden
Creative Director: Petter Ödéen
Art Director: Sebastian Smedberg
Copywriter: Sedir Ajeenah
Photographer: Daniel Griffel
Account manager: Ida Tenggren
Digital director: Micke Ring
Published: October 2014
Advertising Agency: LOVE, Vilnius, Lithuania
Creative Director: Rytis Juodeika
Art Directors: Galmantas Sasnauskas, Denis Krivosheya
Copywriters: Simona Ramanauskiene, Rytis Juodeika
Additional credits: Evaldas Bubinas, Julius Gerdvila, Denis Krivosheya
Published: September 2014
Né d’une collaboration entre le designer Mark Wheeler et le musicien Russ Chimes, ce clip vidéo film plusieurs plans fixes tels qu’une maison à porte ouverte ou un arbre dans un parc. Ces plans sont continuellement sillonés par des bandes de lumières phosphorescentes. Une expérience sonore et visuelle dont les effets sont produits à huis clos grâce à un logiciel de projection. Plus de détails dans la suite.
Politics is hardly ever a clean business, but the voter data underlying campaign strategies can be a real mess.
While today’s political data technologies and analytics may look automated and highly precise, the information feeding these systems often comes in far less sophisticated forms, including scanned printouts filled with nonstandardized data. It might even be delivered on a floppy disk.
When Sherrie Preische, a Democratic data cruncher in New Jersey, requested information this spring on election outcomes by precinct in Burlington County, she received a 46-page scan of a paper report from the county clerk’s office showing the number of voters registered in each of hundreds of voting districts, how many people voted and for which candidates. Ms. Preische, partner at Fifty-One Percent, a political data and analytics startup that serves local campaigns in New Jersey, said some election results data is available for easily-digestible digital download from the Burlington County website, but the precinct-level data was not available that way.
I thought I was going to be a journalist.
I wrote for my high school and college newspapers and interned for several newspapers, covering everything from school board meetings to the Delaware poultry industry.
But life happened. And I became an entrepreneur and marketer. Not a professional marketer. Rather a card-carrying Seth Godin accidental marketer. But a marketer nonetheless.
Walt Disney Co. and Time Warner Inc. renewed their contracts to carry National Basketball Association games through the 2025-26 season, locking in the coveted live sports programming before other networks could bid.
The NBA will receive about twice as much in fees as in the prior contracts, said people familiar with the matter, who asked not to be identified because the terms are private. Time Warner’s TNT and Disney’s ESPN and ABC networks currently pay the NBA about $930 million a year combined in a deal that was set to expire at the end of 2015-2016 season.
The deal will increase the TNT package to 64 games, 52 during its Thursday night coverage throughout the season and an additional 12 “marquee” games that will air during the second half of the season, TNT said in a news release. The network will remain the host of the NBA All-Star Game, and Time Warner’s Turner Broadcasting System Inc. will continue to manage the league’s digital portfolio, increasing NBA programming for its Bleacher Report website.
Feeling a little down? Don’t worry. Ikea’s new piece of furniture thinks you’re amazing.
The Swedish retailer has introduced a prototype of a mirror in Britain that looks you up and down and (thanks to Kinect technology and some “complex coding”) gives you a robo-compliment, which people appear to be as thrilled to receive as the real thing.
This “Motivational Mirror” is based on very scientific information, commissioned by the retailer itself, which found:
• 49% of Brits receive no compliments in an average week
• 43.6 million people in the U.K. are self-critical of their appearance
• 33% of the nation feel they look their worst before 9 a.m. on a Monday morning
But this mirror tries to fix all that.
Ikea also did research into which specific compliments people would like to hear. Among the top choices were “Your eyes are mesmerizing,” “Have you been working out?” and “Your skin is glowing”—all of which are incorporated into this mirror’s uplifting robo-repertoire.
The retailer demo-ed the mirror in its Wembley store to” raise awareness of how simple solutions in the home can make our daily routines better,” according to the release.
“We all know how that first look in the bathroom or bedroom mirror can determine whether we have a good or bad day,” says Myriam Ruffo, head of bedrooms and bathrooms at Ikea U.K. and Ireland. “That’s why we thought—wouldn’t it be great if the mirror actually told you something positive for a change!
It is a little funny that Ikea is trying to jump into Dove territory. (And yes, the inspirational talking mirror idea has been done before—most notably by the all-female Austin band The Mrs., but also by other marketers.) Still, no real harm done, I suppose?
Just as long as they don’t mass produce this thing. (Worst actual bedroom mirror ever.)
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
