Hasta La Creative!

Imagine Julia Roberts personificando a Mãe Natureza. Harrison Ford, o Oceano. Kevin Spacey, as florestas. Edward Norton, o solo. Penélope Cruz, a água. E Robert Redford, as árvores. Cada uma destas estrelas de Holywood emprestou sua voz a um elemento do meio ambiente para a nova campanha da organização Conservation International, Nature is Speaking.

Com uma pegada mais provocativa, a ideia é nos lembrar que a natureza não precisa dos seres humanos, mas os seres humanos precisam da natureza para sobreviverem. Isso significa que a humanidade deve aprender a respeitar cada um de seus elementos, pois sem eles o futuro é sombrio.

A série de filmes criada pela agência TBWAMedia Arts Lab coloca em palavras a forma como os seres humanos têm tratado o meio ambiente a partir do ponto de vista de diversos elementos, criando uma excelente oportunidade para reflexão.

Os filmes são em inglês e, pelo menos até a postagem deste texto, não contava com legendas.

Post originalmente publicado no Brainstorm #9
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Today, everything’s an ad. Or a game. Sometimes both.

Agency TrojanOne in Toronto created this mall installation in Canada for Mattel’s Pictionary. A display that initially appears to be a poster is actually a video screen. It springs to life with an interactive Pictionary challenge illustrating the tagline, “See what happens when you take the time to play.”

It’s a fun variation on an ambient theme that’s been executed in different ways elsewhere for various products, services and causes. Some of these campaigns have been out of this world, others can seem sinister or invasive, while one heartfelt effort is blowing folks away.

Here, a bright, inclusive mood really resonates, and it’s hard not to be drawn in by the video’s infectious high spirits. In a world where everything, it seems, is an ad or a game, it’s comforting to know that you can win a ginormous teddy bear sometimes.

Via Ads of the World.

CREDITS
Client: Mattel Canada (Pictionary)
Agency: TrojanOne, Toronto
Chief Creative Officer: Graham Lee
Executive Creative Director: Gary Watson
Art Director: Graham Lee
Copywriter: Gaby Makarewicz
Consumer Engagement Team: Imran Choudry, Danielle Minard, Kristyn Turner
Digital/Agency Production Team: Mark Stewart, Garrett Reynolds, Kevin Burke
BA Recruitment: Justin Orfus, Moira MacDonald
Agency Producer: Laurie Maxwell
Production Company: studio m
Executive Producer: Mike Mills
Line Producer: Jonny Pottins
Director: TJ Derry
Cameras: Dave Derry, Jon Staav, Bruce William Harper
Editor: Jesse Manchester, studio m
Colour Grade: RedLab
Music & Sound Design: Imprint Music

Apple and Google are the world’s most valuable brands for the second year in a row, with the iPhone and iPad manufacturer worth $118.9bn (£73.44bn) and internet giant valued at $107.43bn (£66.33bn), according to Interbrand’s Best Global Brands ranking.

The Committee of Advertising Practice has announced new rules regarding the promotion of e-cigarettes.

Category: Hire & Higher
Summary: The easiest things often seem very difficult to put into real practice. Furthermore, we are all capable of finding the right answers to the most burning questions, but we have to dare to ask the right questions. In this case the right question might be: What is the next step for showing authentic appreciation towards others so as to win their hearts?

Nestlé’s Fitness cereal brand, which last year brought us the tweeting bra, has upped the ante with the hidden-camera bra. Watch below as a woman walks around London capturing footage of men and women furtively (they think) checking out her boobs.

It’s a fun little social experiment from McCann Paris—and one, predictably, that has caused a bit of a flamewar in the YouTube comments. But it turns out the point of the video isn’t really to comment on objectification at all.

Also, check out the behind-the-scenes video here:

CREDITS
Client: Nestlé Fitness
Agency: McCann, Paris
Creative Director: Sarah Clift
Art Directors: Kate Pozzi, Sarah Clift, Caroline Gozier
Copywriter: Kate Pozzi
TV Producers: Sasha Mantel, Arnaud Lemens
Social Strategist: Mariam Asmar
Account: Cédric Vanhoutte, Cynthia Decant, Laurie Chappel, Leslie Adam, Julie Colombani
Production Company: Outsider | The Corner Shop
Director: Ellen Kuras
Producer: Mel Nwanguma
DOP: Ellen Kuras
1st AD: Julian Higgs
Costume Designer: Lydia Kovacs
Edit: Rock Paper Scissors
Editor: Ted Guard
Post Production: MPC LA
Music: Human

(TrendHunter.com) The Halloween season is the perfect time to get creative and these DIY Halloween projects are a great way to flex those skills. Although some people might prefer thinking up a fun costume and then…

PayPal has emphasised that it is one of the most trusted payment brands, after rival Zapp nailed deals with retailers including Asda and Sainsbury’s to launch a mobile payment service.

Top Shop/Twitter and the charity Women’s Aid were today named overall winners of Ocean’s Art of Outdoor Digital Competition, which celebrates pushing the creative boundaries in digital out-of-home advertising.

Ads are coming to Snapchat, the company’s chief executive has confirmed, with users able to opt in to view the messages on the app’s Stories feature.