Limonaderia: Kill your thirst


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Limonaderia

Advertising Agency:Sniper, São Luís, Brazil
Creative Director:Tércio Alves
Art Director:Tércio Alves
Illustrator:Buda Trainee

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Advertising Agency:Brother, Buenos Aires, Argentina
Creative Director:Joan Manuel Andujar Regalado
Art Director:Joan Manuel Andujar Regalado
Illustrator:Joan Manuel Andujar Regalado
Copywriter:Luz Karlina Bueno Lora
Photographer:Facundo Garay
Additional Credits:Maria Punta Raffo, Vicente Ceruto, Juampi Correa

Sydney Art Director Is Called 'Australia's Biggest Wanker,' but Is That Really Fair?

Jarryd Zankovic, a senior art director at Play Communications in Sydney, Australia, earned the karmic wrath of Reddit, which seized upon a douchey (though apparently tongue-in-cheek) interview with him in marketing magazine B&T and declared the 28-year-old to be “Australia’s biggest wanker.”

They made fun of his grooming regimen, his 30-40 pocket squares, his drop crotch pants, which he says are necessary due to the large size of his wang. They even made fun of the spelling of his name.

The flame war caused B&T magazine to write a rebuttal to the “shocking troll attack,” asserting that Zankovic is not Australia’s biggest wanker, though giving no other suggestions for who might better wear the crown. B&T even rolled out the hashtag #TeamJarryd, which was hijacked about 30 seconds later by more people who had never heard of Jarryd Zankovic and could give a rat’s ass about B&T magazine, but who wanted to make more fun of this stylish young man and his immaculately groomed beard.

I could go on about how online bullying of men is often ignored in the assumption that they can take it, or point out that B&T magazine is surely enjoying all the clicks at Jarryd’s expense, or even admit that, in general, advertising creatives dress a bit hipper than the rest of the population. But really, what this comes down to is a total rejection of dandyism in its latest hipster format by a group of people who feel like they’re fighting a battle for the very concept of manhood.

And really, I can’t argue that it’s a bit douchey to whine about needing drop crotch pants cause you’ve got a lot going on down under.

Via Mashable.

Chartwell Retirement Residences "Hal" (2014) 1:00 (Canada)

Just because you move to a retirement home, it doesn’t mean you stop living. This campaign for Chartwell Retirement Residences shows that you can continue to experience things that matter to you. Great storytelling here.

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Chartwell Retirement Residences "Jennifer" (2014) 1:00 (Canada)

Chartwell Retirement Residences didn’t choose to tout the landscaping and the amenities they offer. Rather they chose to position their residences as the place where they understand the importance your background, personal history and experiences hold.

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Veev "In the crossfire" (2014) 1:00 (USA)

It’s time to break up with lettuce. Sorry! I meant, potatoes. Veev is the worlds first açai berry spirit. It’s smooth. So smooth you’ll want to cheat on your vodka.

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Microsoft compra Mojang e Minecraft por 2,5 bilhões de dólares

O rumor já circulava no jornalismo de games há alguns dias, e foi confirmado nesta segunda-feira: a Microsoft arrematou a compra da Mojang e do Minecraft, em um acordo avaliado em 2,5 bilhões de dólares.

Atualmente considerado como o jogo mais popular do Xbox, com mais de 2 bilhões de horas jogadas, colecionando mais de 100 milhões de downloads para PC e frequentemente no topo da App Store e da Play Store, o Minecraft é um sucesso, e uma ótima aquisição para a Microsoft. Por enquanto, ficou decidido que boa parte dos funcionários da Mojang vão se tornar funcionários da Microsoft Studios, mas os fundadores Markus ‘Notch’ Persson, Carl Manneh e Jakbok Porser irão deixar a empresa assim que a negociação for concluída.

Em seu blog pessoal, ‘Notch’ revela que parte da decisão de deixar a empresa é por conta de trollagens que ele vinha sofrendo nos últimos anos. “Eu não me vejo como um verdadeiro desenvolvedor de games. Eu faço jogos porque isso é divertido, e porque eu amo games e amo programar, mas eu não faço os jogos com a intenção de fazê-los se tornarem sucesso”, confessou ele no início do seu texto, que segue relatando os problemas que ele enfrentou por conta da sua fama dentro do mundo dos games.

“Eu fiquei em casa por algumas semanas, por conta de um resfriado forte, quando a internet explodiu em ódio contra mim sobre uma situação em que eu não estava envolvido”, explicou sobre os bastidores de um tuíte em que ele oferecia suas ações para algum interessado.

 Em seu blog pessoal, ‘Notch’ revela que parte da decisão de deixar a empresa é por conta de trollagens que ele vinha sofrendo nos últimos anos. 

Segundo seu relato, ele parece ter reconhecido similaridades entre a trollagem a que ele estava sendo exposto e a que teria sido feita contra Phil Fish ao assistir o vídeo “This is Phil Fish”, que retrata a crueldade com que a ‘audiência’ é capaz de tratar um famoso da web, transformando a vida de alguém ‘normal’ em um verdadeiro inferno virtual. A história do colega desenvolvedor de games parece ter funcionado como um alerta para Notch, que decidiu ‘tomar as rédeas’ da situação’. Para alguém que recentemente foi responsável pelo game reflexivo “se afogando em problemas”, Notch parece ter encontrado na venda da empresa para a Microsoft uma forma de evitar a submersão completa nessa indesejada fama cibernética, sem deixar de manter a comunidade dos seus games bem atendida.

“Eu me tornei um símbolo. Eu não quero ser um símbolo, responsável por algo tão grande que eu não compreendo, que eu não quero trabalhar com, e que continua me perseguindo. Eu não sou um empreendedor. Eu não sou um CEO. Eu sou um nerd de programação de computadores que gosta de dar a sua opinião no Twitter”, desabafa, antes de esclarecer que assim que o acordo com a Microsoft for formalizado, ele deixará a empresa e voltará a se dedicar a pequenos e empolgantes projetos.

“Considerando que minha imagem pública já não anda muito bem, eu não espero sair ileso de comentários negativos, mas pelo menos agora eu não vou me sentir obrigado a lê-los”, esclareceu ele.

“[Essa decisão de vender a empresa e sair dela] não é sobre dinheiro. É sobre a minha sanidade”

Pelo que parece, o fator bullying digital foi bem decisivo na venda da empresa e no abandono dela pelos seus fundadores. A aquisição ainda precisará passar pela aprovação de órgãos regulatórios, como ocorre normalmente nesse tipo de transação, e acredita-se que o processo seja concluído antes do fim deste ano.

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Apparently the Pumpkin-Spice iPhone 6 Is Already Sold Out


ICYMI: In this short clip that ABC’s “Jimmy Kimmel Live” show posted on its YouTube channel on Friday, Jimmy and his trusty sidekick Guillermo serve up a big scoop: Apple is releasing a Pumpkin Spice iPhone 6! Exciting, right? But apparently it must already be sold out, like the iPhone 6 Plus, because we can’t find it anywhere on Apple’s website. (We’ll look around on eBay just as soon as we’re done washing down some Pumpkin Spice Oreos with some Jack’s Pumpkin Spice Ale.)

Simon Dumenco is the “Media Guy” columnist for Advertising Age. You can follow him on Twitter @simondumenco.

Continue reading at AdAge.com

We're All Content Strategists for Apple, Working Pro Bono


Last Tuesday, the day Apple launched the Apple Watch — and assorted other stuff (but mostly the Apple Watch) — Josh Sternberg tweeted, “so which publication ran the best apple ad today?”

Given that his tweet was only favorited twice and retweeted twice more, I guess a lot of people didn’t get the joke. It helps to know that Sternberg, a former media reporter, spearheads the creation of native advertising for marketers at The Washington Post’s Brand Studio unit. His title is content strategist.

Basically, the point of Sternberg’s tweet was that last week the media busied itself running stories that, for all practical purposes, functioned as ads for the Apple Watch, the iPhone 6, Apple Pay, iOS8, etc.

Continue reading at AdAge.com

Smart Car Makes Crosswalks Safer (and More Fun) With Dancing 'Don't Walk' Guy

How do you get people to stop for the “Don’t walk” guy in the crosswalk? Make the “Don’t walk” guy a little more interesting to look at.

That’s what Smart car did in Portugal, giving the icon more entertainment value by getting him to dance for his impatient audience. (This is achieved by seemingly unnecessary though I suppose charming high-tech means—the “Don’t walk” guy imitates the moves of actual dancing humans in a booth nearby.)

The “Walk” guy is really going to have to raise his game.

Via The Denver Egotist.

CREDITS
Client: Smart
Agency: BBDO Germany
Creative Directors: Lukas Liske, Daniel Schweinzer
Director: Marten Persiel



Aigle: Birdhouse

It’s wild out there.

Advertising Agency: BETC, Paris, France
Agency Management: Marielle Durandet, Géraldine Boisse, Giulia Locatelli
Creative Director: Filip Nilsson
Art Director: Mathilde Fallot
Assistant Art Director: Olle Bengtsson
Copywriter: Gullit Baku
Art buying: Isabelle Mocq-Morain, Isabelle Severi, Charlène Douville
Photographer: Andreas Öhlund
Production: Florence Douaud

Aigle: Camouflage

It’s wild out there.

Advertising Agency: BETC, Paris, France
Agency Management: Marielle Durandet, Géraldine Boisse, Giulia Locatelli
Creative Director: Filip Nilsson
Art Director: Mathilde Fallot
Assistant Art Director: Olle Bengtsson
Copywriter: Gullit Baku
Art buying: Isabelle Mocq-Morain, Isabelle Severi, Charlène Douville
Photographer: Andreas Öhlund
Production: Florence Douaud

Aigle: Lion

It’s wild out there.

Advertising Agency: BETC, Paris, France
Agency Management: Marielle Durandet, Géraldine Boisse, Giulia Locatelli
Creative Director: Filip Nilsson
Art Director: Mathilde Fallot
Assistant Art Director: Olle Bengtsson
Copywriter: Gullit Baku
Art buying: Isabelle Mocq-Morain, Isabelle Severi, Charlène Douville
Photographer: Andreas Öhlund
Production: Florence Douaud

Aigle: Park

It’s wild out there.

Advertising Agency: BETC, Paris, France
Agency Management: Marielle Durandet, Géraldine Boisse, Giulia Locatelli
Creative Director: Filip Nilsson
Art Director: Mathilde Fallot
Assistant Art Director: Olle Bengtsson
Copywriter: Gullit Baku
Art buying: Isabelle Mocq-Morain, Isabelle Severi, Charlène Douville
Photographer: Andreas Öhlund
Production: Florence Douaud

Canon: Come and See

Advertising Agency: JWT London, UK
Executive Creative Director: Russell Ramsey
Creative Director: Adam Scholes
Art Director: Anita Davis
Copywriter: Jonathan Budds
Creative Technologists: Morten Legarth
Executive Producer: Toby Clifton
Agency Producers: Nicola Mitchell, Rebecca Hunter
Planner: Kris Flemington
Global Director in Charge: Antony Hill
Board Account Director: Elizabeth Haslam
Account Director: Tom Ring
Media agency: PHD
Director: Jonathan Glazer
Production Company: Academy Films
Producer: Simon Cooper
Director of Photography: Barry Ackroyd
Editor: Paul Watts / The Quarry
Sound: Johnnie Burn / Wave
Exposure: EMEA
Published: September 2014

Limonaderia: Kill your thirst, 1

Advertising Agency: Sniper, São Luís, Brazil
Creative Director / Art Director: Tércio Alves
Illustrator: Buda Trainee
Published: September 2014

Limonaderia: Kill your thirst, 2

Advertising Agency: Sniper, São Luís, Brazil
Creative Director / Art Director: Tércio Alves
Illustrator: Buda Trainee
Published: September 2014

Limonaderia: Kill your thirst, 3

Advertising Agency: Sniper, São Luís, Brazil
Creative Director / Art Director: Tércio Alves
Illustrator: Buda Trainee
Published: September 2014

Airtel Uganda: Kaabong

Send money to Kaabong. Instantly.

Advertising Agency: Scanad, Kampala, Uganda
Creative Director: Amol Kulkarni
Art Director: Manasi Sankhe
Copywriters: Amol Kulkarni, Nachiket Sant
Account Management: Nachiket Sant, Sidney Nganda
Published: July 2014

Airtel Uganda: Mbarara

Send money to Mbarara. Instantly.

Advertising Agency: Scanad, Kampala, Uganda
Creative Director: Amol Kulkarni
Art Director: Manasi Sankhe
Copywriters: Amol Kulkarni, Nachiket Sant
Account Management: Nachiket Sant, Sidney Nganda
Published: July 2014