How many safari stuffed animals does it take for you to take a safari with your daughter? I don’t know, because the camera cleverly never shows the entire windowsill during this cute spot.
Voici une série de tableaux dont la technique de réalisation est remarquable : comme s’ils étaient éclairés à la bougie, les modèles sont enfouis dans l’obscurité, ne laissant parfois apparaître qu’une partie de leur visage. Un travail hyperréaliste qui laisse presque penser que les modèles ont été photographiés en studio. Une série signée Alejandro Monge, à découvrir en images.
The show scored the best ratings of any program in the history of FX, with 9.25 million viewers between the live telecast and three days of playback.
Most of what went on in the first episode of the new season of “The View” was rather stilted, despite the presence of new hosts.
Back in July we reported that ECD Michael Canning had left Leo Burnett’s New York office, and today we know where he went: to the West Coast and a new group creative director role at 72andSunny.
Canning — another Australian — was hired by Burnett in 2011 along with his creative partner Kieran Antill in order to help the agency open its then-fledgling New York office along with current Saatchi CCO Jay Benjamin.
For context: Sydney native Canning wrote copy for Lowe Hunt and BMF before moving to Leo Burnett in his home country; he’s also won an award or two. His quote from the release:
“LA has emerged as the new epicenter of branded content, tech and entertainment, and 72andSunny is right in the middle of that.”
72?s most recent creative staffing announcement concerned the promotion of GCD Matt Murphy to partner; the agency also lost CD Jamie Reilly to indie agency Kastner & Partners earlier this summer in what looks like an unrelated move. The release offers no details on which accounts Canning will handle or to whom he will report.
New Career Opportunities Daily: The best jobs in media.
HG-architecture a créé une incroyable sculpture en spirale à partir de 9 076 modules en bois. Ce travail fait penser aux atomes et molécules par sa forme organique. Un véritable jeu de construction pixelisé à découvrir au National Museum of Modern and Contemporary Art, en Corée et à travers les photos de Kyungsub Shin.
Direct Marketing, Design
Toronto Zoo
Advertising Agency:Cundari, Toronto, Canada
Last month we learned, via MediaPost, that Los Angeles indie agency Kastner & Partners (best known as Red Bull’s longtime AOR) had appointed a new CCO.
The agency recently made it official with a release announcing the hire of Jamie Reilly to run the shop’s creative department. The most interesting part of the story, though, is Reilly’s history: after beginning his agency career as an art director at Deutsch LA and freelancing for Saatchi & Saatchi and other shops, Reilly spent almost nine years at TBWAMAL, the West Coast Apple-only agency that has, at times, seemed nearly as secretive as the client itself.
He then joined 72andSunny as a creative director in January 2013 before leaving at the beginning of this month to join Kastner.
We wondered what sort of trade-off could lead an experienced creative to leave a big name for a smaller, less-established shop.
Today Reilly gave us his take on the transition.
New Career Opportunities Daily: The best jobs in media.
By David Schwab, managing director of Octagon First Call
Entering its 19th season tonight, ABC’s Dancing with the Stars features a new judge (former pro dancer turned actress Julianne Hough), a large crop of new pros, and of course, a brand new cast. As marketers tune in this season, here are four things to keep top of mind throughout this cycle.
• Contestants to Watch
At first glance, season 19’s most interesting name seems to be Bethany Mota, a YouTube star with a massive millennial fan base. She may not be a household name now, but her star has risen quickly as one of the faces of YouTube’s national ad campaign, and she recently landed the cover of Seventeen magazine. DWTS will help boost her profile from computer screen to mainstream. We expect beauty, young fashion and technology brands to be playing close attention to her.
Perhaps the biggest name this year is Lolo Jones. As both a summer and winter Olympian, Jones regularly garners significant media attention. She has already enjoyed brand deals (BP, Red Bull) and will continue to do so leading up to the 2016 Summer Olympics in Rio. A DWTS stint will allow Jones to broaden her reach outside the Olympics/sports space and into mainstream and lifestyle categories, where she will have more longevity post-Olympics.
• The ABCs of Casting DWTS
While Mota and Jones are standouts this season, the cast as a whole comes off as a bit vanilla. As always, DWTS has seemingly found a casting formula it feels delivers well—and is sticking to it.
The cast includes an Olympian (Jones), a comedian (Tommy Chong), an older competitor (Betsey Johnson), youth-appealing talent (Mota and Pretty Little Liars actress Janel Parrish), a reality star (Sadie Robertson of Duck Dynasty), a media personality (Tavis Smiley), “tough guy” pro athletes (Randy Couture and Michael Waltrip), Hollywood heartthrobs (Antonio Sabato Jr. and Jonathan Bennett) and celebs who appeal to audience nostalgia (Alfonso Ribeiro of The Fresh Prince of Bel-Air and Lea Thompson of Back to the Future).
• Types of Deals That Work
Because the show is only on the air for a few months, PR, social media, hospitality and corporate speaking are the types of marketing deals that typically make the most sense for DWTS talent to take advantage of their increased appeal and attention.
These activities allow marketers to quickly leverage the current relevance of the show, whereas advertising would not hit until after the show is over and buzz has died down. In season, DWTS celebs get weekly exposure on top entertainment outlets including Ellen, Extra and Access Hollywood, making them that much more valuable and relevant to marketers in the short term (including products they can wear during the interviews—clothing/shoes/jewelry).
• Pros and Judges Pick Up the Slack
The pros and judges are starting to have equal if not more star power than the celebrity cast. While the celebrity talent varies season to season and brings fans in and out of the franchise, the judges and pros become anchors for the series as familiar faces.
Several fan favorites have numerous marketing partnerships and continue to hold strong value for brands, including Cheryl Burke (Depend, imPRESS Nails), Carrie Ann Inaba (Purina, Arnicare, USA Dance) and Mark Ballas (GlaxoSmithKline, Pepsi, Holland America). Serial champ Derek Hough is one to watch for brands, too.
Returning in a new role is former pro (now judge) Julianne Hough, who has proven to be a marketing star through her partnerships with Proactiv, FFANY and Caress, among others. The judging shakeup not only adds a new dynamic to the show (à la Erin Andrews as the new co-host last season) but also brings back a fan favorite, which producers are surely hoping brings in additional viewers as well.
Judging as opposed to returning as a pro should open up greater opportunities for Julianne. Judges and hosts are not frequently in rehearsals and competing week to week, and so they have more availability to participate in branded opportunities.
While judges Len Goodman and Bruno Tonioli travel weekly between London and Los Angeles to judge on both DWTS and its British counterpart, Strictly Come Dancing, their presence on both shows could be leveraged for international opportunities and appearances, too.
—David Schwab is managing director of Octagon First Call, experts in aligning celebrities with brands to deliver a quantifiable results against company objectives. Follow him at @david_schwab.
Urban Outfitters may sell stationery that says, “I do what I want,” but its often defiant and irreverent products have gotten it in trouble again.
The sincerity of Urban Outfitters, which has provoked controversy again and again, has been called into question before. Many ethnic organizations and at least one member of Congress have expressed outrage over other Urban Outfitters products, including a “Ghettopoly” board game; a T-shirt that resembled the clothing that Nazis forced Jews to wear; and a hat that labeled vomiting as “Irish Yoga.” (Rep. Joseph Crowley of New York said that last one crossed from humor into “stereotyping and denigration.”)
Paul Parkin, founder of SALT Branding, said the shirt was a “tasteless” move designed to grab the attention of the store’s younger clientele — and noted that the public could be tiring of its antics.
You may recall that GoDaddy, the brand responsible for several notorious Super Bowl spots, went with Barton F. Graf 9000 earlier this summer after previously asking Deutsch to help its brand mature. Deutsch lost the work despite making a campaign featuring viral man-of-the-moment Jean-Claude Van Damme.
After a spot featuring Danica Patrick that could not be attributed to any agency, today brings Graf’s first campaign for its new client.
The inaugural ad, aimed at small business owners, will air on tonight’s Monday Night Football:
The second spot after the jump also focuses on the challenges of owning one’s business.
New Career Opportunities Daily: The best jobs in media.
GoDaddy has tried various things to break out of its reputation for sleaze. First, it kept the attractive women but added some geeky guys. Then it had an attractive woman make out with a geeky guy. Then it did a quirky ad with Jean-Claude Van Damme.
Now, though, the brand is really just going for it with new agency Barton F. Graf 9000—the New York shop known for its offbeat ads for Kayak, Ragú and Dish Network.
The ads start off like treacly testimonials, but quickly take a left turn. And before you know it, one woman is screaming at her dead father’s ashes—while another is doing mildly obscene hip thrusts that go on uncomfortably long. (The focus remains on how the company supports small business owners with online tools to help create websites, get found online and keep businesses organized.)
To its credit, GoDaddy isn’t afraid to go full-on crazy here, as opposed to the Van Damme spot, which felt a bit self-conscious and manufactured. And Gerry Graf and friends have that knack for making ads that seem truly, memorably peculiar.
“GoDaddy is an iconic brand, which makes this an exciting challenge and really, our team is much like a GoDaddy customer because we are a small agency with big ideas,” Graf said in a statement. “GoDaddy has some innovative tools to help people who own their own business. I know this because I own my own business and I use GoDaddy’s tools. We’re going to let everybody else in the world in on this.”
GoDaddy CMO Barb Rechterman added: “We want to maintain our sense of humor while focusing on how GoDaddy’s services empower customers … and do it in a creative ways that speak to the ‘go getter’ inside of so many entrepreneurs and small business owners out there looking for an edge. The Barton F. Graf team took a very strategic view of our brand and pitched innovative campaign ideas that were right on message … and had us all laughing.”
So, are you laughing, too?
The Ad Age BtoB Best Awards contest is now open!
This is your opportunity to show off your most inspired ads and campaigns. The BtoB Best Awards celebrate the most innovative and creative work done by b-to-b marketers and their agencies across all types of media, from print and online to outdoor and experiential.
When BtoB magazine merged with sibling publication Ad Age earlier this year, continuing the awards was a given. As previous winners have demonstrated, there is nothing boring about b-to-b.
The record label that’s home to Katy Perry, Jennifer Lopez and Beck has launched a new operation that shows a deeper commitment to partnering with brands and agencies.
Seventeenfifty, the newly formed brand partnership division of Capitol Music Group, held its first New York upfronts last week at City Winery, treating an audience of about 200 to performances by the pop R&B star Ne-Yo and three up-and-comers: a plaintive Christian rapper called NF; a photogenic sibling duo called Broods; and a young jazz talent called Kandace Springs. Earlier this year, the group held upfronts in Los Angeles with a different group of artists.
Attendees also received books featuring descriptions of CMG’s entire artist roster, including each artist’s social media reach, plus factoids including their favorite charities, hobbies and foods.
72andSunny has hired Michael Canning to join its creative leadership team as group director. Canning joins the agency after four years as managing partner, executive creative director at Leo Burnett New York. Originally from Australia, he began his career at Lowe Hunt Sydney where his work for Unilever “Lynx Jet” won the Grand Prix for media at the Cannes Lions festival in 2006. He worked for Leo Burnett’s Sydney office before relocating to the USA in 2011 as a founding member of Leo Burnett New York. He has most recently led the creation of a New York Off-Broadway play for the Village Voice, titled “8 Million Protagonists.”
Se o conceito desses designers se tornar realidade, a reciclagem ganhará uma nova cara em breve. Eles são os idealizadores da 3D-Reprinter, uma impressora 3D que seria capaz de operar com materiais plásticos recicláveis do nosso dia a dia, por exemplo garrafas pet.
Bastaria inserir o plástico reciclável e a própria impressora se encarregaria de transformá-lo em plástico base para imprimir quaisquer outros materiais desejados pelo usuário, como acontece com uma impressora 3D tradicional.
Além de inovador, o conceito é interessante para o meio ambiente, já que promove o reuso de embalagens plásticas na criação de itens customizados. Vale ressaltar que, por enquanto, trata-se apenas de um conceito, sem previsão de chegar ao mercado. Ainda assim, uma inovação que seria incrível de ver disponível para o usuário final.
Post originalmente publicado no Brainstorm #9
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time over the weekend. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Lexus shows how its connected ES and ES Hybrid vehicles help drivers stay on top of all the details surrounding a night out on the town, while Stephen Merchant gets an accidental ego boost thanks to ladies checking out a nearby Cadillac ATC Coupe. And GE serves up a broadcast cut of a thought-provoking video about the nature of new ideas that Creativity recently made an Editor’s Pick.
As always, you can find out more about the making of the best commercials on TV at Ad Age’s Creativity.
Film
Volkswagen
The effect of 40 years of experience
Since the introduction of the Golf, 40 years ago, Volkswagen has made innovative technologies available for the public. To celebrate this historic birthday, DDB Brussels made a fitting TV and YouTube spot for Volkswagen Belgium. ‘Safety by experience’ is the central theme in the spot in the typical Volkswagen tradition.
Advertising Agency:DDB, Brussels, Belgium
Marketing Manager:Nicolas Deturck
Creative Director:Peter Ampe
Creative Team:Rom&John, Peter Ampe
Strategy:Dominique Poncin, Maarten Van Daele
Account:Sylvie De Couvreur, Silvie Erzeel, Quentin Maryns, Pieterjan Schouppe
TVproducer:Brigitte Verduyckt
Design:Ben Hiffe
Pr:Michael D’hooge
Production Company:Caviar
Director:Jonathan Herman
Producer:Eva Van Riet
Music:Sonicville – Phile Bokken
Photographer:Christophe Gilbert
Print
Aigle
It’s wild out there.
Advertising Agency:BETC, Paris, France
Creative Director:Filip Nilsson
Art Director:Mathilde Fallot
Assistant Art Director:Olle Bengtsson
Copywriter:Gullit Baku
Art Buying:Isabelle Mocq-Morain, Isabelle Severi, Charlène Douville
Photographer:Andreas Öhlund
Production:Florence Douaud
Print
Airtel
Send money to Mbarara. Instantly.
Advertising Agency:Scanad, Kampala, Uganda
Creative Director:Amol Kulkarni
Art Director:Manasi Sankhe
Copywriters:Amol Kulkarni, Nachiket Sant
Account Management:Nachiket Sant, Sidney Nganda
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