MailOnline's £60m target on track as US site overtakes UK

MailOnline is now attracting more monthly unique browsers from its US operation than the UK, helping to keep its target of generating £60 million from advertising for the year on track.

In Brutal Year for News Media in Afghanistan, a 7th Journalist Is Killed

The stabbing of Palwasha Tokhi adds to a toll that was already the deadliest for the news media in the country since the fall of the Taliban.



City Room: Fake News Story Causes Real Headache at Coney Island

A hoax article about a roller-coaster crash opens a window onto the weird world of untrue news.



Naked Breasts Adorn Billboards For Breast Cancer Awareness Campaign

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Breast cancer awareness charity CoppaFeel, which has previously urged college students to touch each other’s breasts and presented us with the Topless Female Trampolining World Championships, is, again, placing breasts front and center in its efforts to call attention to breast cancer.

The charity has launched a new billboard and print campaign which consists of naked images of woman’s breasts adorned with the one word each woman in the photograph uses to describe her breasts. From sensitive, to doughy to squidgy to firm, the effort aims to get women (and everyone else) comfortable with examining breasts for lumps and discussing breast cancer in general.

A social element of the campaign encourages discussion with the hashtag #WhatNormalFeelsLike. And a pop up store opening today will showcase all of the campaign ads that were shot by British photographer Rankin who must be awesome because, you know, he has just one name.

The store will also be home to a Boob Booth, a photo booth in which woman can photograph their own bare-chested beauty. Those who do will be given a CoppaFeel goody bag filled with I Love… Cosmetics. And, free CoppaFeel-inspired manicures will be provided by WAH Nails.

Warning. Naked images below.

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Strange Prada Storefront in the Middle of Nowhere Can Remain, Texas Decides

It’s the world’s oddest Prada store. And now, it looks like it won’t be torn down.

Prada Marfa, an art installation 26 miles northwest of the West Texas town of Marfa—featuring a fake Prada storefront containing luxury goods—is not an illegal advertisement and can remain on its site off U.S. Highway 90, the state decided this week.

The installation, by artists Elmgreen and Dragset, has been up since 2005. But it came under scrutiny last year, when Playboy built Playboy Marfa—which was deemed to be illegal advertising.

This week, arts organization Ballroom Marfa reached a deal with the Texas Department of Transportation to have Prada Marfa designated as an art museum site and the building as its single art exhibit.

An Adweek colleague who has been to Prada Marfa tells me you can see bullet marks in the bulletproof glass, as the stuff inside is indeed real Prada.

Photo via.



HJK Helsinki vs FC Barcelona: El Stádico – The Training Field

Series of web commercials creating hype for the friendly match between small Finnish team HJK Helsinki and the world’s greatest football club FC Barcelona.

Advertising Agency: Passion Agency Cassius, Helsinki, Finland
Creative Director: Erkko Mannila
Art Director: Hermanni Kanerva
Copywriters: Antti Tuominen, Axa Fahler, Erkko Mannila
Production Company: Woodpecker Film
Director: Anssi Määttä
Additional credits: Taneli Okkonen
Published: July 2014

HJK Helsinki vs FC Barcelona: El Stádico – The Bench

Series of web commercials creating hype for the friendly match between small Finnish team HJK Helsinki and the world’s greatest football club FC Barcelona.

Advertising Agency: Passion Agency Cassius, Helsinki, Finland
Creative Director: Erkko Mannila
Art Director: Hermanni Kanerva
Copywriters: Antti Tuominen, Axa Fahler, Erkko Mannila
Production Company: Woodpecker Film
Director: Anssi Määttä
Additional credits: Taneli Okkonen
Published: July 2014

HJK Helsinki vs FC Barcelona: El Stádico – The Locker Room

Series of web commercials creating hype for the friendly match between small Finnish team HJK Helsinki and the world’s greatest football club FC Barcelona.

Advertising Agency: Passion Agency Cassius, Helsinki, Finland
Creative Director: Erkko Mannila
Art Director: Hermanni Kanerva
Copywriters: Antti Tuominen, Axa Fahler, Erkko Mannila
Production Company: Woodpecker Film
Director: Anssi Määttä
Additional credits: Taneli Okkonen
Published: July 2014

HJK Helsinki vs FC Barcelona: El Stádico – The Tunnel

Series of web commercials creating hype for the friendly match between small Finnish team HJK Helsinki and the world’s greatest football club FC Barcelona.

Advertising Agency: Passion Agency Cassius, Helsinki, Finland
Creative Director: Erkko Mannila
Art Director: Hermanni Kanerva
Copywriters: Antti Tuominen, Axa Fahler, Erkko Mannila
Production Company: Woodpecker Film
Director: Anssi Määttä
Additional credits: Taneli Okkonen
Published: July 2014

California Coastal Commission: Coastal Cleanup Day

Agency: BBDO San Francisco, San Francisco, USA
Executive Creative Director: Craig Mangan
Creative Director /Copywriter: Crockett Jeffers
Creative Director / Art Director: Page Kishiyama
Designer: Nina Golik
Producer: Cameron Barnum
Account Director: Elana Shea
Director / Photographer: Dan Escobar
DP: Viet Mac, MacHouse Productions
Editors: Michael Schwartz, Lucky Treehouse
Sound Design: Michael Schwartz, Lucky Treehouse
Music: Brandon O’Connell , Singing Serpent
Sound Mixing: Matt Zipkin, One Union Recording
Color Correction: Chris Martin, Spy Post
Art Dept.: Richard Lang, Judith Selby Lang

At Brand Innovation Labs, Fighting the Competition of the 'Unknown'


A smart suitcase? A digitized bottle of booze? A comic book for big-box executives?

Recently, several brands have carved out off-site locations devoted to innovation to stave off competition. Marketers there serve, in part, as R&D directors.

Kyle Nel, the executive director of Lowe’s Innovation Labs, described his role as fighting the competition of the “the unknown”: unforeseen new firms and technologies that have the potential to swiftly topple established category leaders. Joining Mr. Nel on stage for a “Marketers Driving Innovation” panel at the Ad Age Digital Conference were Mark Nagel, executive director of the AT&T Foundry; Venky Balakrishnan, global VP, digital innovation, Diageo; and Adam Kleinberg, CEO of Traction, an interactive agency.

Continue reading at AdAge.com

Moodsnaps "Our mood" (2014) 2:00 (USA)

Moodsnap is a music discovery app that is way different from the other music discovery apps like Pandora, because it’s tied to images. And Spotify premium.

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Commercials: 

Food Design by Aaron Tilley

Basé à Londres, le photographe Aaron Tilley nous offre une série d’images de Food Design où il utilise des pâtes comme motifs pour le sol et comme structure d’escaliers. Sur une deuxième série de trois photos, il met en avant ses talents par plusieurs démonstrations : une sculpture de champignons ou encore une part de gâteau recouverte d’un beau jardin. À découvrir dans l’article.

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Sorrell warns of Scotland becoming an 'outlier' and the UK 'diminished' by a Yes vote

If Scotland votes yes to independence tomorrow, its major cities would become outliers, London will become more of a competitor for business and the remaining UK will be diminished, warned Martin Sorrell, chief executive and founder of WPP.

Richard Branson: Virgin Trains to create 'unparalleled on-board experience' in £50m investment

Virgin Trains will make a £50m investment in creating an “unparalleled” passenger experience, Richard Branson revealed today as the company unveiled a marketing campaign to highlight its “unique” customer service proposition.

Esse infográfico mostra o que mudou desde o primeiro iOS até hoje

A Apple prometeu para hoje a chegada do novo iOS 8, que traz algumas novidades como a possibilidade de usar teclados customizados e os modelos de compartilhamento entre familiares, e muita gente está ansiosa para atualizar o seu iPhone.

Fica sempre a dica de fazer o backup dos seus dados ANTES de atualizar, apenas para se prevenir caso alguma pane aconteça.

No entanto, será que você já reparou no quanto o sistema operacional móvel da Apple mudou desde que foi lançado, lá em 2007?

Esse infográfico traz uma linha do tempo das principais mudanças de funcionalidade e também de design dos iOSs, desde o primeiro até o iOS 8, que deve chegar hoje milhares de iPhones do mundo inteiro.

É bacana reparar como os ícones foram ficando mais minimalistas e simples, com modificações mais drásticas nos aplicativos de câmera (que estranhamente saiu das lentes para uma representação de uma câmera fotográfica), do rolo de câmera (que passou de um girassol para uma flor estilizada) e do aplicativo de previsão do tempo.

Para os mais ansiosos, não há motivo para pressa – a Apple só deve liberar o download do iOS 8 às 10 da manhã em Cupertino, por volta das 14h no horário do Brasil.

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Small Businesses Spend More on Social Than Any Other Media


Social has become the top media platform for small and medium businesses when it comes to usage and spending, according to a new report from research firm BIA/Kelsey.

The report found that 74.5% of small and medium businesses — defined as those with fewer than 100 employees — now use social media to advertise or promote their businesses. This is up from 71.7% last year.

Small businesses also spend an average of 21.4% of their total media budgets on social, more than on any other media platform, according to the survey. This is up from 18.9% last year.

Continue reading at AdAge.com

Awesome Beer Cans Show the Pantone Color of the Brew That's Inside

If you always suspected that a pale ale would rate a shimmering, golden 604C on the Pantone color system, have a pint on me.

Spanish agency Txaber matches brew types with their Pantone hues in this stylish package design exercise. It’s reminiscent of last year’s “Beertone” cards that provided the exact color values of various beers in RGB, CMYK and HTML code. Here, however, we get simple, gorgeous cans and bottles that really let the shades of the suds inside shine through.

See the whole collection on the Txaber site.

Beer packaging has been a powerful muse in the design world, inspiring some impressive work. The comeback of the can, particularly among craft brewers, “opened up a 360-degree canvas for label designers typically restricted to the few stickers on a beer bottle,” according to my AdFreak colleague David Griner. That’s true, though some creative types have made heroic efforts to sass-up humble glass containers and do that medium justice, too.

I like Txaber’s restrained, elegant approach. You get lots of color and, in tiny typeface (HipstelveticaFontFamily, which is free to download), the beer names and Pantone designations. That’s all you need. The results are especially compelling when the cans and bottles are grouped together. Their hues play off one another like the bands of a rainbow, ranging from pale ale’s carefree vibrance through the playful, almost purplish tones of the porter’s 1817C to the dark grandeur of imperial stout at 426C.

Though, as we’ve learned, nothing represents the vibrant soul of “black” quite like Guinness.

Via Design Taxi.



Nordstrom: Cake

Advertising Agency: DDB Canada, Vancouver, Canada
Executive Creative Directors: Cosmo Campbell, Dean Lee
Copywriter: Jon Mandell
Art Director: Brandon Thomas
Agency Producer: Karen Brown
VP Business Director: Michelle Kitchen
Account Director: Amanda Waye
Project Manager: Kimberly Billan
Strategy: Rob Newell
Social Media Strategy: Derek Lau
Production Company: Soft Citizen
Director: Yael Staav
Director of Photography: Chris Mably
Line Producer: Merrie Wasson
Post-Production Company: Cycle Media
Editors / Online Editors: Matthew Griffiths, Rob Doucet
Colourist: Claudio Sepulveda
Audio House: Vapor Music
Audio House Creative Director / Engineer: Andrew Harris
Audio House Producer: Natalie Schnurr
Casting Agency: Blair Law Casting

Nordstrom: Cardboard box

Advertising Agency: DDB Canada, Vancouver, Canada
Executive Creative Directors: Cosmo Campbell, Dean Lee
Copywriter: Jon Mandell
Art Director: Brandon Thomas
Agency Producer: Karen Brown
VP Business Director: Michelle Kitchen
Account Director: Amanda Waye
Project Manager: Kimberly Billan
Strategy: Rob Newell
Social Media Strategy: Derek Lau
Production Company: Soft Citizen
Director: Yael Staav
Director of Photography: Chris Mably
Line Producer: Merrie Wasson
Post-Production Company: Cycle Media
Editors / Online Editors: Matthew Griffiths, Rob Doucet
Colourist: Claudio Sepulveda
Audio House: Vapor Music
Audio House Creative Director / Engineer: Andrew Harris
Audio House Producer: Natalie Schnurr
Casting Agency: Blair Law Casting