Carmichael Lynch Strolls Down ‘Memory Lane’ for Subaru

For its latest campaign for Subaru, promoting the 2015 Outback, agency-of-record Carmichael Lynch teamed up with director Lance Acord (best known for his cinematography on films such as Being John Malkovich, Adaptation, and Lost In Translation) and production company Park Pictures for a couple of 60-second spots emphasizing that the Outback can “go anywhere.”

In “Memory Lane,” a family picks up a hippie grandmother for a road trip to Woodstock. The grandmother imparts some questionable teachings on her granddaughter and finds the spot where she met her grandfather, in a cute moment that also shows the Outback’s off-road capabilities.

“Bison” also features a road trip, as a father attempts to wow his tween son with major American landmarks. The bratty son is unimpressed with Redwoods and The Grand Canyon, more interested in his smart phone than anything outside the car, but the father does eventually get through to him, followed by the voiceover, “There’s nothing I can’t reach in my Subaru.”

Both spots are impressively shot (which shouldn’t come as a surprise, given the director) while delivering their message in a way that should appeal to parents (always a target demographic for Subaru). And if they cross the line into cheesiness, it’s in a way that fits the brand well. (more…)

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Subaru, Carmichael Lynch Find Love on the Road

Chances are, you’ve known a good Subie. Whether you rode to school in your mom’s, drove one yourself, or cherished your significant other’s, the thoughts are fond. Now, with their latest campaign from Carmichael Lynch, Subaru has incorporated that adoration.

In one new video, a Subaru makes an unexpected first date possible with diner milkshakes and roadside farmer’s market fun. In the second spot, “Redressing Room,” a mother puts up with her son’s affinity for nudity. The tagline for both ads is, “Love: It’s What Makes a Subaru a Subaru,” and I now wish I could be driving a car while hugging myself for maximum endorphins. These ads are sweet without being saccharine; a heartwarming play on Subaru’s role as an all-purpose family car, more a character in a story than its means of transportation. It’s a good way to win our hearts; if love is all we need, we’d better get a Subaru.

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