Conde Nast Carves Out New Role for Former Fairchild CEO Gina Sanders


Conde Nast, the publisher of Vogue and Vanity Fair, ended recent speculation Wednesday when it named former Fairchild Fashion Media President and CEO Gina Sanders to the newly created position of president of global development at Conde Nast.

Two weeks ago, Conde Nast sold Fairchild, publisher of Women’s Wear Daily, to Penske Media for a reported $100 million. But Ms. Sanders, a 26-year Conde Nast veteran who became president and CEO of Fairchild in 2010, didn’t go with Fairchild; Conde Nast CEO Chuck Townsend said then that she would assume a role with parent company Advance Publications to be announced shortly.

Ms. Sanders’ next step became a subject of conversation partly because she is widely considered on a track for growing leadership responsibilities at Conde Nast. Ms. Sanders’ earlier posts at Conde include VP-publisher stints at titles including Lucky and Gourmet, and she was founding VP-publisher of Teen Vogue, but the assignment to run Fairchild established her credentials as an operator of a multi-title company division.

Continue reading at AdAge.com

Girlhood Trailer

Après La Naissance des Pieuvres et Tomboy, la réalisatrice française Céline Sciamma prépare son nouveau film intitulé Bande de Filles dont la bande-annonce vient d’être dévoilée. Sur une musique originale signée Para One, nous suivons un groupe de filles habitant en banlieue parisienne. La sortie française est prévue pour le 22 Octobre 2014.

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TDA_Boulder Urges Super Models to Use Protection During Fashion Week

You know summer is over when New York Fashion Week and its media maelstrom descends upon our fair city. TDA_Boulder, however, has some words of advice for the “super” models attending the events in this faux PSA for client Sir Richard’s Condom Co.:

Use protection lest your accidental children be too beautiful for this world.

The spot will run on TV during cable coverage of the Week on E! while simultaneously appearing on the web pages of big-name fashion pubs like Vogue and WWD.

It aims to “build brand awareness among social/style influencers, especially female”, though we wonder if the models themselves will relate.

(more…)

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Samsung: The power of the curve

Advertising Agency: Cheil Worldwide, USA
Exective Creative Director: Kate Hyewon Oh
Production Company US: Believe Media
Production Company France: Quad
Director: Floria Sigismondi
DP: Alexandre Lamarque
Executive Producers: Liz Silver, Mark O’Sullivan / Believe Media
Executive Producer: Martin Coulais / Quad
Executive Producers: Yoon Seok NAM, Brigitte Slama / Keystone Films

Memorial Sloan Kettering Cancer Center: More Science, Less Fear

Advertising Agency: Pereira & O’Dell, New York, USA
Executive Creative Director: Dave Arnold
Associate Creative Directors: Alexei Beltrone, Jake Dubs, Jay Marsen, Gary Lee
Head of Production: Tennille Teague
Managing Director: Cory Berger
Group Account Director: Carey Cwieka
Account Supervisor: Joelle Hadaya
Associate Strategy Director: Mike Lewis
Strategist: Anna Bedineishvili
Design & Animation: Elastic
Art Director: Leanne Dare
Animators: Jeffrey Jeong, Steven Do, Alan Chen, Trix Taylor, Aly Tain, Michael Relth, Taekyu Kim, Henry DeLeon
Designers: Yi-Jen Liu, Lynn Cho, Gyum Heo
Producer: Heather Johann
Executive Producer: Jennifer Sofio Hall
Music company: Search Party Music
Composer: Nicholas Wright
Executive Producer: Eric Johnson
Music Producer: Winslow Bright
Asst. Music Producer: Ian Herbert

Colorado Lottery: Patient Man

Advertising Agency: Cactus, Denver, USA
Chief Creative Officer: Norm Shearer
Creative Director: Ryan Johnson
Senior Art Director: Allie Nordstrom
Copywriter: Andy Bartosch
Senior Broadcast Producer: Brooke Woodruff
Founder / CEO: Joe Conrad
Account Director: Tara Turner
Account Supervisor: Kristin Lee
Associate Account Executive: Devon Black
Production company: Need Production Services
Director: Matthew Swanson
Editing company: Idolum
Editor: William Bullen
Audio Post: Rocky Mountain Recorders
Music: Alcheh & Hunt
Published: September 2014

Richmond Region Tourism: Ellen

Known to locals as RVA, Richmond is coming out of the closet with OutRVA, a new campaign designed to show people Richmond’s strong LGBT community and highlight the area as a travel destination for LGBT travelers. The campaign launched Sept. 1 with advertisements in LGBT publications in the form of coming out letters from Richmond.

Advertising School: Virginia Commonwealth University Brandcenter, USA

Richmond Region Tourism: Boston

Known to locals as RVA, Richmond is coming out of the closet with OutRVA, a new campaign designed to show people Richmond’s strong LGBT community and highlight the area as a travel destination for LGBT travelers. The campaign launched Sept. 1 with advertisements in LGBT publications in the form of coming out letters from Richmond.

Advertising School: Virginia Commonwealth University Brandcenter, USA

Richmond Region Tourism: Atlanta

Known to locals as RVA, Richmond is coming out of the closet with OutRVA, a new campaign designed to show people Richmond’s strong LGBT community and highlight the area as a travel destination for LGBT travelers. The campaign launched Sept. 1 with advertisements in LGBT publications in the form of coming out letters from Richmond.

Advertising School: Virginia Commonwealth University Brandcenter, USA

Richmond Region Tourism: D.C.

Known to locals as RVA, Richmond is coming out of the closet with OutRVA, a new campaign designed to show people Richmond’s strong LGBT community and highlight the area as a travel destination for LGBT travelers. The campaign launched Sept. 1 with advertisements in LGBT publications in the form of coming out letters from Richmond.

Advertising School: Virginia Commonwealth University Brandcenter, USA

The Sweet Shop Welcomes Spooner, Look Effects Staff Join MassMarket Media


Director Nick Spooner has joined The Sweet Shop for commercial representation. A writer, producer, cartoonist and animator, the East Coast-based director has worked on campaigns for clients such as AT&T, Ford, Ikea, Tide and Volkswagen. Earlier in his career, he worked at Comedy Central, where he wrote, produced and directed campaigns for the brand. He has won awards at Cannes, The One Show, London International Awards and the Jay Chiat Awards.

VFX studio MassMarket Media has formed a film and TV division after inviting the creative team of Look Effects to join the company. Look Effects, which has offices in Los Angeles, New York and Vancouver, is closing and LookFX partners Henrik Fett and Mark Driscoll will become co-managing directors of Mass Market’s feature division. Existing projects underway at Look Effects will be completed by MassMarket.

Continue reading at AdAge.com

Marlena Peleo-Lazar Departs as McDonald's U.S. Chief Creative


McDonald’s U.S. Chief Creative Officer Marlena Peleo-Lazar is leaving the chain, Ad Age has learned.

Ms. Peleo-Lazar is a key player in advertising creative for McDonald’s, which spent $1.43 billion in U.S. advertising last year, and was instrumental in the creation and implementation of the company’s global “I’m lovin’ it” tagline.

A 14-year company veteran, Ms. Peleo-Lazar oversees creative execution of national and local marketing for the chain, coordinating and approving thousands of pieces of creative. She also has input on strategy for creative briefs, concepts and their ultimate execution, according to people familiar with the company.

Continue reading at AdAge.com

How Unilever Joined GQ to Put Axe and Dove Next to Target Menswear


Spending on shopper marketing has grown faster than anything but digital and social media for packaged-goods players the past decade. But traditional media companies rarely get a piece of the action, which usually involves temporary price reductions or other deals along with in-store advertising and the battle for precious end-cap display space.

A new program from Unilever’s men’s personal-care brands at Target breaks from the usual shopper-marketing approach on several scores. It ties in with Conde Nast’s GQ, (including placing magazines in the displays) and puts men’s personal-care products in the men’s clothing department. The program is meant to rely more on the element of surprise than price discounts. And unlike most CPG promotions, it has no set end date, said Matthew McCarthy, senior marketing director of antiperspirants and deodorants at Unilever, who’s led the effort that also involves Unilever’s skincare and haircare brands.

“Part of this is that we’re learning with Target and GQ. And if it does well, you can rest assured that we’re continuing this and will build on it,” Mr. McCarthy said, noting that MindShare and Mindshare ESP are also involved. He’s pleased that the program, started in July, is now in 1,800 Target stores (out of more than 1,900), with initial sales results looking positive, including the number of shopping carts that have Target apparel along with Axe, Dove, Vaseline, Suave or Clear products.

Continue reading at AdAge.com

Organically Geometric Lighting – This Handmade Geodesic Lampshade from Etsy is Origami-Inspired (GALLERY)

(TrendHunter.com) This handmade lampshade is a geometric lighting concept from Etsy’s BrittaGould shop. Priced at $471.76, the sculptural home accessory is made to order and ships to select countries from the…

McCann Wins Choice Hotels

choice hotels

In a case of tips confirmed, we have the official press release announcing that McCann has won the Choice Hotels account.

McCann Erickson will handle creative while MRM//McCann will run “digital and customer relationship marketing responsibilities” for the chain; Deutsch New York was the other finalist in the pitch. This is the first major agency change for the brand since it awarded creative and promotional duties to Leo Burnett and Doner in 2009.

While Choice may not be a household name, many of its properties are: Days Inn, Ramada, Super 8, Howard Johnson, etc. Company SVP Robert McDowell writes:

“McCann presented a strategic, creative vision and platform for telling the powerful Choice story.”

Havas will retain media duties for the brand; Cohn & Wolfe is its PR AOR.

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Coca-Cola: Coke & Meals

#LetsEatTogether

Advertising Agency: Mayer/McCann Erickson, Bratislava, Slovakia
Account director: Martin Hala
Creative Director: Boris Prexta
Creative Team Leader: Lucia Carna
Copywriters: Ida Birova, Roman Jurcak
Art Directors: Viera Sindelarova, Michal Hornicky

Bearded Lady Bourbon: Tattoo

It’s what’s on the inside.

Advertising Agency: Moody Crab, Adelaide, Australia
Creative Director / Copywriter: Andrew Bensley
Art Director: Humberto Fernandez
Photographer: Mike Annese
Published: July 2014

Bearded Lady Bourbon: Wing

It’s what’s on the inside.

Advertising Agency: Moody Crab, Adelaide, Australia
Creative Director / Copywriter: Andrew Bensley
Art Director: Humberto Fernandez
Photographer: Mike Annese
Published: July 2014

Warner Plans Buyouts After Movies' Weak Summer — but Home Entertainment Holds Up


Time Warner’s Warner Bros. unit plans to offer buyouts to an unspecified number of workers as part of a drive to increase profit following a dismal summer season at movie theaters, according to two people with knowledge of the situation.

The Burbank, California-based studio, led by Chairman-CEO Kevin Tsujihara, may fire staff if too few employees take the offer, said the people, who asked not to be identified because the matter is private. Cost cuts at the film, TV and home-entertainment businesses will go beyond personnel, the people said, without being more specific.

Time Warner CEO Jeff Bewkes is pushing division heads to operate more efficiently after rejecting Rupert Murdoch’s $75 billion takeover bid and promising investors his standalone growth plan will create more value. John Martin, CEO of the Turner division that includes CNN and TBS, has offered buyouts to about 6% of its U.S. employees.

Continue reading at AdAge.com

O dia-a-dia de criativos famosos

Sempre houve quem tentasse desvendar o ‘segredo’ da produtividade de conhecidos criativos, como Kurt Vonnegut, Beethoven, Victor Hugo, Mozart, Freud ou Kafka.

No entanto, esse infográfico interativo demonstra que não existe uma receita que seja válida para todo mundo – existem aqueles que acordam cedo, e aqueles que dormem tarde; os que produzem na madrugada, e outros que passam pouquíssimas horas do dia trabalhando em algo que realmente pague as contas. Entre os insones, havia momentos no meio do dia para completar a noite de sono, e a grande maioria gasta pouco ou nenhum tempo em um trabalho formal.

Esse infográfico foi criado com base no livro “Daily Rituals”, de Mason Currey, de onde foram tiradas as informações sobre as atividades diárias de cada um dos criativos listados – basta passar o mouse por cima dos períodos de tempo coloridos para ter uma descrição da atividade e questão. Curiosamente, muitos desses criativos passavam um tempo razoável com atividades de lazer.

Será que os criativos de hoje têm uma agenda parecida com a de Haruki Murakami, Kant, Maya Angelou ou Charles Dickens?

Brainstorm9Post originalmente publicado no Brainstorm #9
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