Arthur Gelb, who was a top editor at The New York Times for more than 30 years, was remembered on Tuesday as having “a Twitter metabolism and a big-data appetite.”
(TrendHunter.com) Photographer Nat Prakobsantisuk captures ‘Colour Major’, a culturally themed beauty story that graces Vogue Thailand’s September 2014 issue. The image series embraces opulent…
(TrendHunter.com) The top September 2014 eco ideas demonstrate highly innovative advancements across a wide range of industries. Brands in all areas are pushing themselves more than ever to offer mass appeal to the…
(TrendHunter.com) It would be hard not to be a fan of the Keith Haring x Reebok Fall 2014 collection. Dubbed ‘Crack is Wack,’ it’s made for kids and adults with a deep appreciation for street art as…
Com a era digital, as pessoas estão reaprendendo as ferramentas de argumentação, lógica e civilidade. Você deve aceitar o convite de amizade de todo mundo nas redes sociais? Quanto tempo você pode demorar para responder o SMS de alguém? Pode instagramar fotos que não foram tiradas por você? Pode ter foto de avatar usando Google Glass?
No Braincast 125, Carlos Merigo, Saulo Mileti, Cris Dias, Guga Mafra e Luiz Hygino respondem essas e outras perguntas, discutindo um guia prático de boas maneiras na internet.
Faça o download ou dê o play abaixo:
> 02m10 Comentando os Comentários?
> 18m55 Pauta principal
> 1h15m50 Qual É a Boa?
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Nosso curso de Design voltou! E ainda mais: chegou o Módulo 2, de Estética.
Apresentado para mais de 600 alunos, o curso de Design visita a história dessa ciência e abre discussão para uma real compreensão sobre cores, uso de tipografia, construções baseadas no sistema áureo, suas modulações, metodologias de trabalho e muito mais.
Já o módulo 2, curso de Estética, vai fundo no estudo filosófico e prático, analisando peças criativas (do design, publicidade e até mesmo cinema), para compreendermos essa fundamental lógica dos símbolos que nos cercam.
>> INSCREVA-SE!
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Post originalmente publicado no Brainstorm #9
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The Trojan brand and MTV continue their advertising partnership with a series of commercials urging couples to use a condom every time they have sex.
(TrendHunter.com) The top September 2014 technology ideas showcase a variety of exciting new apps consumers can use on a daily basis. For photography and social media enthusiasts, the spherical photo apps and…
Le français Hubert De Lartigue réalise d’incroyables peintures hyper-réalistes de bouches, lèvres et sourires de femmes. Les lèvres charnues sont dessinées avec énormément de précision, jusqu’à l’infime pliure et brillance. Une sélection de son travail plein de sensualité est disponible en images.
Kim Kelleher, the former president of digital publisher Say Media, was named VP-publisher of Wired magazine, parent company Conde Nast said Tuesday.
The appointment marks a return to magazines for Ms. Kelleher, who was VP-publisher of Conde Nast’s Self for six years before heading to Time Inc. in 2010 to become the first female publisher of Sports Illustrated. Five months after landing that gig, she was moved to global publisher of Time magazine, where she integrated Time ‘s print sales and marketing staff with its digital counterpart.
Ad Age named Ms. Kelleher Publisher of the Year in 2011.
It finds the dirt you can’t see.
Advertising Agency: Y&R, São Paulo, Brazil
Executive Creative Director: Rui Branquinho
Creative Directors: Rui Branquinho, Victor Sant’anna
Creatives: Cleber Cardoso, Leon Valente
It finds the dirt you can’t see.
Advertising Agency: Y&R, São Paulo, Brazil
Executive Creative Director: Rui Branquinho
Creative Directors: Rui Branquinho, Victor Sant’anna
Creatives: Cleber Cardoso, Leon Valente
It finds the dirt you can’t see.
Advertising Agency: Y&R, São Paulo, Brazil
Executive Creative Director: Rui Branquinho
Creative Directors: Rui Branquinho, Victor Sant’anna
Creatives: Cleber Cardoso, Leon Valente
Advertising Agency: Forsman & Bodenfors, Sweden
Copywriter: Pontus Levahn
Art Director: Silla Levin
Designer: Ellinor Bjarnolf
Account Director: Susanna Glenndahl Thorslund
Account Manager: Sara Kling
Planner: My Troedsson
Agency Producer: Karl Wettre
Production Company: Snask
Media Agency: Mindshare
As Old Spice and agency Wieden + Kennedy continue to roll out ads featuring their chronically malfunctioning spokes-bot, it’s hard to decide if they’re succumbing to one of the most tired cliches in advertising or if they’re skewering it.
The gag, which competitor Axe spent years building its marketing around, is that using the brand’s grooming products will make any man irresistible to women. Old Spice took the trope to its logical extreme, creating a mandroid who can score a hot date even when his face is falling off or he’s crushing a woman’s ribs with the weight of his industrial endoskeleton.
In the campaign’s newest spot, the robot has made the mechanically unwise decision to lounge in a hot tub, surrounded by women so enraptured by his scent that they seem to have lost the common sense to leave a body of water that contains a sparking, error-spouting electrical device.
The campaign’s ads definitely are good for a few laughs, but their portrayal of vapid women is also a departure for the brand.
A major factor in the success of Old Spice’s already legendary “Man Your Man Could Smell Like” campaign was that it spoke directly to women (“Hello, ladies.”) and recognized that they played a big role in household purchases like body wash and soap.
Later campaigns switched back to focusing on men, but they did so through oddly charming non-sequiturs like a screaming Terry Crews or a watermelon shower basketball.
But now, as it strives for a bigger slice of the lucrative male grooming category, Old Spice has dropped to the lowest common denominator: Use this product, and nothing else will matter. Women will hump you.
Turning women into mindless nymphomaniacs is the epitome of sexist advertising, but with one of the world’s top agencies behind the campaign, one has to wonder if the whole thing is just a meta parody of how dumb most male-oriented advertising is.
We asked Wieden + Kennedy whether they view the campaign as satire, though they deferred to the client:
“Much like all of our TV commercials, the new spots with the Old Spice robot illustrate the transformational powers of our products in the most ridiculous, over-the-top fashion,” says Kate DiCarlo, Procter & Gamble’s communications manager for Old Spice.
“In this case, we were looking to bring to life the concept that when you use the combination of Old Spice body wash, deodorant and shampoo, the result is a manly, irresistible freshness from head to toes–regardless of your biological composition.”
In the end, it’s hard to get upset about an ad campaign that’s this knowingly, gloriously dumb. The gags are so well delivered and head-shakingly odd, they make other “this will make you hot” ads seem flacid by comparison.
And if that’s not a definition for satirical advertising, what is?
Digiday asked Matt Williams, CEO of The Martin Agency in Richmond, some good questions. Including this one: What are your go-to interview questions? What do you hate about this business? And what do you worry about if you were to get this job? That’s basically a way of asking people what’s important to them. No […]
The post Here’s A Provocative Question: “What Do You Hate About This Business?” appeared first on AdPulp.
(TrendHunter.com) The iPhone 6 is out of the bag, and it looks fantastic and packs a punch in terms of specs. The sixth-generation iPhone has a wonderfully sleek and thoughtful design, with a glass front and curves…
Apple wrapped up its iPhone 6/Apple Watch event today with quick the kicker: a performance by U2 followed by a remarkable offer: Everyone can get the band’s new album, “Songs of Innocence,” for free on iTunes through Oct. 13.
Below is the new spot celebrating the partnership, and it’s a throwback in more ways than one. It’s reminiscent, of course, of Apple’s old “Silhouettes” iPod commercials. (You’ll remember that U2 did an Apple ad, plus a longer video, around “Vertigo” in 2004.)
And then, in the new spot, you’ve also got glimpses of the Ramones and the Clash, to whom U2 is apparently paying tribute with the new record.
U2 and Apple have had a fruitful partnership for years, as Bono and Jonathan Ive discussed this summer at Cannes. One eagle-eyed observer suggested Tuesday that U2 might even be broadcasting hidden Apple messages. After all, “Songs of Innocence” appreviated is S.O.I., which backwards is iOS. And U2 S.O.I. backwards is iOS2U.
As for iPhone 6 and Apple Watch ads—we’re still waiting.
Marketers just can’t resist a live event, even when it’s another brand’s.
Everyone from Oreo to Applebees hijacked Apple-related hashtags hoping to be a part of the conversation as Apple revealed a bigger iPhone, watch and digital wallet on Tuesday afternoon.
Some of the tweets were at least relevant, with MasterCard, an initial partner of Apple Pay, promoting the newest feature.
The National September 11 Memorial and Museum’s campaign includes a video about the “survivor tree,” narrated by Whoopi Goldberg, and Twitter fund-raising.
Tim Arango answered questions on Reddit about what it’s like to report from Iraq for The New York Times.
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