As part of a campaign to encourage men to mentor youths, the magazine has chosen three up-and-coming ad agencies: Makeable, 72andSunny and Barton F. Graf 9000.
Among the broadcast networks, NBC had about twice as many viewers as its primary news competitors.
Next Wednesday, on the third anniversary of OccupyWallStreet, most of us will not march in the streets, or sleep en masse in parks. This time, millions of us around the world will keep the revolutionary fires burning with personal and collective acts of love and defiance.
Athens, London, Barcelona, Tahrir, Zucotti, Gezi and Rio were our training grounds, inspiring and igniting within us the will to divine a new world. To dream a new dream. Now, three years on from Occupy, we’re ready for the next step: the seamless, total globalization of our movement.
It’s time to start forging networks, building alliances and learning how to buzz together strategically to pull off coordinated global actions, stage mega-corporate boycotts and launch trickster memes, culture jams and happenings of all kinds. In the process we’ll spiritually unify all our national movements into a single global force and our battle tactic will become one of subtlety and subversion, hover and sting, actively waiting for our revolutionary moment to come.
Maybe it will come on the anniversary of the movement, on April Fool’s Day, or in the heady days of riot after the next financial bubble bursts. Maybe our revolutionary moment of truth will come after the release of the next International Panel on Climate Change (IPCC) report when it suddenly dawns on everyone that the G7 leaders, operating within their corpo-capitalist algorithm, are systematically incapable of dealing with the warming of our planet and the slide of our species into the sludge of history.
Whenever the critical moment comes, one thing is for sure. The roar will be deafening. Swarms of fired up blackspot revolutionaries will swoop down and occupy all the stock exchanges, corporate HQs, government offices and power centers of global capitalism. With growing intensity, a slowly building, unstoppable carnival of delight will take hold of the world and render the cost of doing business as usual impossible to bear.
For the wild,
The Adbusters Team
Read more on Adbusters.org
CBS is pulling its planned “Thursday Night Football” opener as the Ray Rice situation envelops all talk about the NFL.
The network had said earlier that it would open each game in its new package of “Thursday Night Football” games with “Run This Town,” a Jay Z song featuring Rihanna, accompanied by narration from the actor Don Cheadle. But CBS abruptly decided to skip the “Run This Town” opening for Thursday’s game between the Pittsburgh Steelers and the Baltimore Ravens, where Mr. Rice had played until TMZ posted video Monday that appeared to show him punching his wife unconscious in an elevator. The Ravens released Mr. Rice on Monday.
CBS instead decided to start coverage with an interview of NFL Commissioner Roger Goodell that was conducted by Norah O’Donnell on Wednesday. The “Run This Town” opener will be used in subsequent “Thursday Night Football” games, a network spokeswoman said.
(TrendHunter.com) While high fashion is often synonymous with photoshopped imagery and unrealistic versions of beauty, this list of candid fashion editorials aims to change these notions. Instead of heavily applied…
We hear from a tipster today that the number of parties involved in the summer-long Infiniti pitch is down to two.
While no official statements have been released, rumor has it that CP+B and GS&P are the last shops standing.
One thing is certain: this has been an epic pitch. The review began way back in December 2013, and in May the company’s own director of marketing told AdAge that agencies chasing the account (which has been with TBWA for more than a decade) would “have their work cut out for them”. Another dream client, then.
In June, the pitch officially involved seven agencies, and July saw that number drop down to four: Anomaly, BBH, CP+B and GS&P. Our source claims that the first two shops are no longer in the running, that one of them voluntarily dropped out of the review, and that WPP still isn’t happy about the fact that it did not make the first list of finalists. That would mean that Omnicom could still retain its longtime client — and that it’s now competing against MDC rather than WPP or Publicis.
No matter who wins the pitch, the account will remain with TBWA until the end of the year.
New Career Opportunities Daily: The best jobs in media.
(TrendHunter.com) In an attempt to level out the the expectations of modern society as well as the ceaseless creation of motivational products and imagery, especially on social media platforms such as Instagram and…
(TrendHunter.com) Conventional walls may not be able to talk, but these interactive walls are more than capable of showing and telling you what they’re feeling. Interactive walls have a range of applications,…
Advertising Agency: Saatchi & Saatchi New Zealand
Executive Creative Directors: Corey Chalmers, Guy Roberts
Production Company: Goodoil Films
Director: Hamish Rothwell
Producer: Anna Kennedy
Executive Producer: Sam Long
DoP: Crighton Bone
Alliance Data Systems Corp. agreed to buy Conversant Inc. for $2.3 billion, gaining technology to distribute advertising across the Internet and measure the effectiveness of marketing campaigns.
Alliance Data will pay $35 a share for Conversant — formerly known as ValueClick — with 48% in cash and the rest in stock, according to a statement today. The transaction values Westlake Village, Calif.-based Conversant at about 10 times its expected adjusted earnings before interest, tax, depreciation and amortization.
Conversant focuses on affiliate marketing, helping companies personalize ads and target users based on their previous Internet searches on mobile or desktop devices. The technology will be an extension of Alliance Data’s loyalty-marketing services, such as private-label credit cards and airline-miles programs.
Phone/Cable/Internet provider Windstream’s is known for providing service in smaller and rural areas of the country. Areas that aren’t usually covered by other providers.
9/11 “Truthers” have paid for the digital billboard in Times Square and are running an ad today that states “WTC 7 came down in a classic controlled demolition” and then shows the collapse of building 7.
The award for best trolling billboard this week goes to this impressive display in Topeka, Kansas, which just so happens to be the hometown of the not exceedingly gay-friendly Westboro Baptist Church.
The owners of the God page on Facebook (which has 1.7 million likes and enjoys needling the right) raised money for the board on Indiegogo. The group had a goal of $50,000 but has raised more than $90,000, which means it will be running bus ads in Topeka as well. (If it reaches $100,000 by Oct. 8, it will put up a second billboard in Salt Lake City.)
“BEHOLD!” says the writeup on the Indiegogo page. “God is tired of having hate-speech put into his mouth by bigots. Therefore, the LORD shall put up a billboard in Topeka, Kansas that declares to all that ‘God Loves Gays’!”
The billboard points to godlovesgaypeople.com.
Attention, dads. If you take a nap instead of reading with your son, he will grow up to be the kind of illiterate, all-around failure who gets misspelled tattoos about having no “ragrets.”
At least, that’s the moral of a new PSA from charity Save the Children U.K.—done in a similar style (and in fact by the same agency, Don’t Panic) as the group’s brutal March PSA about kids in Syria.
Here, a neglected kid, Jack, is ultimately unable to hold down a job, or a relationship, or simply to function in the most basic ways. It’s the kind of nightmare scenario that should spur any parent with half a brain into carving out some sacred story time with their offspring, stat.
It might seem a little hyperbolic, or like it eventually descends into black comedy. But stick with it to the end to understand why the extreme presentation (and accompanying touch of levity) ends up being appropriate, and makes a weighty topic easier to digest (even if it lacks the storybook-and-celebrity-menagerie quirkiness of one other approach to the genre).
The choice of book, Jeff Kinney’s Diary of a Wimpy Kid, is a pretty excellent fit for the message, subtly reinforcing the importance of literacy in helping a child make sense of a fundamentally social and not always friendly world, while also framing the kid in question as in particular need of attention from his pops.
Hopefully, though, Jack doesn’t grow up to get a tattoo that says “No regrets,” either.
Le directeur artistique français Tin Nguyen, aussi connu sous le nom de MrDurian, allie deux de ses grandes passions, la photographie et les voyages en voiture pour nous livrer des images de paysages incroyables. Des clichés réalisés ici principalement en Islande & au Danemark, qui invitent au voyage. Une sélection à découvrir dans la suite.
The move comes a month after The Asahi Shimbun retracted a series of stories on another hot-button issue about Japan’s wartime legacy.
Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Men’s Wearhouse says that “confidence suits you” in a spot that conspicuously lacks a gravely voiced narrator. And U2 rocks out in a new spot for its iTunes album giveaway that aired twice last night (on ABC and USA Network) and, according to iSpot’s 24/7 tracking, eight more times so far today; it’s also already grabbed the No. 2 spot in the Most Engaging portion of our chart.
As always, you can find out more about the making of the best commercials on TV at Ad Age’s Creativity.
It’s become an annual ritual: trying to convince marketers that the anniversary of the Sept. 11 attacks, which killed almost 3,000 people, is not the right subject for engaging consumers.
It’s possible for advertisers to come up with respectful tweets, of course. White Castle wrapped the World Trade Center towers in American flag imagery and told followers “We remember.” And Cinnabon got involved with a somber flag image.
It’s just a question of what a burger chain or other fast-food store has to do with commemorating tragedies, whether national or personal.
EBay has decided it wants to sell ads in its mobile apps after all.
EBay tested ads in its mobile apps in 2012 but decided the revenue stream wasn’t worth the trouble. So last year it removed those in-app ads. Now it’s putting them back.
“Two years ago we didn’t think mobile advertising was very good, for the marketer or the user. And as an ad guy, I didn’t think the CPMs [ad prices] were very good,” said eBay head of North America display advertising Stephen Howard-Sarin.
BMG’s roster includes songwriters who have written hits for performers like Adele, One Direction, Beyoncé and Frank Sinatra.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
