Category: Up Your Game
Summary: Birthdays. We all have one. We may not always want to think about how many we’ve celebrated, but remembering those of your loyal email subscribers can be a welcome experience for everyone — if done properly.
Category: Hire & Higher
Summary: By the time managers and small-business owners call me, they’re pretty frustrated and discouraged. They’re a good fit for their job. They’re well respected. And they’re struggling. Although each struggle is unique, there are three skills that every new and seasoned manager can fine-tune for better results.
Category: Up Your Game
Summary: It happened again.
I was recently invited to pitch an emerging and marginally funded company — “an innovative documentary news organization launched in 2013 as a timely online counterweight to today’s 24/7 news cycle.”
Category: View from the Cheap Seats
Summary: The reality is, no matter what our best intentions might be, there is always someone that’s willing to do bad work for money.
Category: Career Oxygen
Summary: Almost everyone in an office performs their duties satisfactorily, but only a few of them will be considered for advancement when the opportunity arises. Those few are employees who have succeeded in standing out in the office.
Category: Career Oxygen
Summary: If you know the career you’ve always wanted is out there, but just can’t seem to find it, when do you call it quits on the search?
Considering the majority of the working class is having trouble just finding a good job to begin with, sometimes pursuing that dream job isn’t worth the effort or risk.
Category: Hire & Higher
Summary: Many large corporations have seen the advantages of using big data, even in the hiring process. However, the benefits are not just for big companies; small businesses can also reap the rewards.
Category: Up Your Game
Summary: In the world of business, working with clients can be quite the challenge. They can get angry, loud, and difficult — sometimes reasonably so, sometimes not. Regardless of why they’re being testy, appropriately dealing with these people, their emotions, and the problems at hand can make the difference between doing future business and losing a client forever.
This week, Adweek is hiring a director of ad operations and programmatic revenue, while Verve is seeking a sales planner. Sq1 needs a digital account executive, and MRM//McCann is on the hunt for a media director. Get the scoop on these openings and more below, and find additional just-posted gigs on Mediabistro.
Find more great advertising jobs on the AgencySpy job board. Looking to hire? Tap into our network of talented AgencySpy pros and post a risk-free job listing. For real-time openings and employment news, follow @MBJobPost.
New Career Opportunities Daily: The best jobs in media.
The Ad Council and United Way have launched a new Ryan Murphy-esque spot on community engagement aimed at showcasing the organization’s successes in boosting high school graduation rates (for glee club members and non-members alike).
It’s part of the larger LIVE UNITED campaign, but it’s not related to the NFL Play 60 partnership aimed at encouraging kids to live healthier lifestyles.
Get ready for some classic rock karaoke:
It’s energetic, though the timing is a bit off (and we wonder how Alice Cooper would feel).
More materials at the link – but no Jane Lynch.
New Career Opportunities Daily: The best jobs in media.
Lincoln Motor Company has partnered with recent Oscar-winner Matthew McConaughey on a multiyear campaign promoting the Lincoln MKZ, Adweek reports.
In a press release, McConaughey claimed to be a long-time admirer of the brand. “Lincoln is an iconic, American brand and I like where they are heading with their transformation,” he said. “I had the chance to drive the new MKC around Texas and I think they’re doing a good job.”
The spots in the campaign, which will be handled by shop within WPP’s Team Detroit division, will be unscripted, although the brand and director Nicolas Winding Refn (Drive) created a storyline around the MKC for the actor to work with emphasizing the joy of driving. You can check out the trailer above to get an idea of what to expect from Lincoln and McConaughey.
“Matthew is a natural fit with Lincoln and where we are going as a brand,” said Matt VanDyke, director, global Lincoln. “The transformation of Lincoln is well underway. With the MKC coming to market in a hot, competitive segment, now is the perfect opportunity to share to a wider audience what our brand offers. Matthew is the ideal personality to help us tell this story, and it is only the beginning of what we trust will be a fantastic relationship.”
New Career Opportunities Daily: The best jobs in media.
Saatchi & Saatchi New York staged a dance off between Usher and Buzz the Bee in its latest broadcast spot for Honey Nut Cheerios, entitled “Body Language.”
Coming on the heels of its Grumpy Cat spot, Saatchi & Saatchi New York and Honey Nut Cheerios decided to go with a human celebrity this time. Somehow Usher proves a better match for Buzz than Grumpy Cat. When Buzz tells Usher that bees communicate with dance, the two exchange moves for the remainder of the ad, finding quite a bit of common ground. The national broadcast spot is set to the new Usher tune “She Came to Give It to You” and is a fun follow-up to both the Grumpy Cat spot and last year’s effort featuring Nelly.
New Career Opportunities Daily: The best jobs in media.
PREACHER, the Austin, Texas agency founded earlier this year by CD Rob Baird and colleagues from Mother New York, released one of its first big-name campaigns today for ESPN. More specifically, they’re promoting Longhorn Network, a regional channel offering 24/7 coverage of Texas sports.
The first spot in the “All the Live Long Day” campaign stars former NFL stars Ricky Williams and Vince Young as tour guides:
Some context for those who don’t know Texas from New Mexico: the tower in this clip serves as the “metaphorical home” of Longhorn Network. It’s located just off the University of Texas campus in an area called “the 41st acre” in a reference the number of acres (40) originally allotted to the school.
Let’s just say there were a lot of native Texans involved.
Three more spots in the series below.
New Career Opportunities Daily: The best jobs in media.
Sprint Kisses Its ‘Framily’ Goodbye
Rooster CCO Takes Leave Amid Possible Boycott
Made Movement Signs CP+B’s Kate Higgins As Partner
TBWAChiatDay Taps Peyton Manning, Cam Newton for Gatorade
Former Leo Burnett L.A. Leader Lands at Omelet
We Hear: Ogilvy Wins Coke Zero Account
New Career Opportunities Daily: The best jobs in media.
Here we thought last week’s BBDO Throwback Thursday campaign for Twix would fill our 90s nostalgia quotient for the month.
But a coming campaign created by DDB Chicago to promote State Farm promises to pack in more former Saturday Night Live stars than an Adam Sandler movie.
Here’s the first spot:
Nice to see Rob Schneider get work when he’s not busy blaming Big Pharma for Robin Williams’ suicide.
New Career Opportunities Daily: The best jobs in media.
(TrendHunter.com) Sushi lovers will adore these sock designs that cleverly look just like edible pieces of Japanese rice and fish. The best part is when the socks are worn they simply look like they have a fun fish-…
Fashion brands including House of Fraser, Jaeger & Hawes and Curtis yesterday (12 August) rolled out VMBeacon, a new technology to engage consumers. Marketing spoke to Adrian Coe, co-founder of Iconeme, to find out how it could revolutionise the shopping experience.
With the launch of iPhone 6 believed to be just a month away, AnalogFolk’s newly appointed chief technology officer, Fame Razak, explains what marketers need to know about the opportunities around the new device.
Honda dealers face no shortage of challenges this year: soft national sales, a dearth of vehicle launches and an aging truck lineup.
Add to that what some dealers call the “advertising police.”
Officially, it’s known as the Honda Compliance Headquarters, an extension of the automaker’s marketing department in St. Louis, and run by an outside marketing firm.
A fledgling, four-year-old electronics brand has quickly become a force for well-established marketers to reckon with, thanks to a potent combination of online flash sales, passionate fans and a cheeky mascot.
Xiaomi just overtook Samsung to become the No.1 smartphone vendor in China in the second quarter, according to research firm Canalys. And it is now the fifth-largest vendor of smartphones worldwide, according to Strategy Analytics. The company, which sells products ranging from smart TVs to a sleek $13 fitness tracker, keeps marketing costs low by counting on fans for social-media PR, and it passes savings on to consumers. During its online flash sales at home and abroad, stock sells out in minutes, sometimes seconds.
About a year ago, Xiaomi hired Amanda Chen, a longtime employee at Yahoo Taiwan (the island’s largest internet portal), to head its marketing outside of China. Since then, the “Apple of China” has spread to four new countries in Asia, while keeping its sights on the U.S. for the future. Meanwhile, it changed its brand name to “Mi,” more palatable for international consumption than Xiaomi (pronounced shee-yow-mee), which remains the company name.
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