Apple has won a battle in its global fight to protect its store layouts from imitation, thanks to an EU Court of Justice (CJEU) judgement that its retail formats can be registered as a trademark.
Smirnoff has devised an online content series, #BEYONDTHEGRID, aimed at promoting its Formula One sponsorship of team Sahara Force India and making the sport less elitist.
Oh, the iPhone wall huggers. Attached to plug sockets the world over, the low capabilities of their phone’s batteries cause these poor people to miss out on the most basic of human-and-phone interactions.
It may not be the sexiest growth category, but in the U.S. and other developed countries, adult incontinence is growing so fast that Procter & Gamble Co. is about to reverse a 15-year-old decision and re-enter the market in a big way, according to industry watchers.
P&G is preparing to launch by this fall a major extension of its Always feminine care brand in adult incontinence after years of testing the move in the U.K. The brand name there was Always Discreet and will likely be the same in the U.S.
P&G will put $150 million in marketing support behind the effort in the U.S. alone, according to Tom Wilson, a former Kimberly-Clark Corp. executive who’s now principal in the Caregiver Partnership, where he’s blogged about P&G’s plans in recent months. Mr. Wilson said he’s heard from industry executives that P&G will launch 24 items in pads and underpants, with a three-year commitment to a campaign with heavy concentration on digital, social and mobile media. Leo Burnett handles Always.
David & Goliath’s founder is naming two executives to help run the growing independent agency.
Founder and Chief Creative Officer David Angelo has named Director for Client Services Brian Dunbar to the new post of president at the Los Angeles shop and Executive Creative Director Colin Jeffery to take over as chief creative officer. Mr. Angelo, who opened David & Goliath in 1999 and is majority owner, is assuming the newly created role of chairman and will continue to work with clients.
“I’m still going to be hands-on and working with clients, but it’s a signal to the agency and everyone else that I have to share the responsibility of running an agency and its growth,” said Mr. Angelo. He added that the shop has hired more than 30 people this year, bringing the total head count to about 190.
It took a football star to bring soccer to the mainstream. The year was 1994. The United States was hosting the FIFA World Cup, and during a commercial break during the first U.S. match to be played on home soil (against Switzerland), Powerade decided to tap the Super Bowl-winning Deion Sanders to tell Americans that soccer was the next big thing.
In the spot, created by McCann Erickson, a narrator asks, “What’s the next thing, Deion?” The football star then looks at the camera and says, “Soccer, anyone?” After attempting to get the soccer ball, he ends up intercepting it — with his hands — and runs off. The ref gives him a yellow card, but Mr. Sanders gleefully grabs it and autographs the card, saying, “Must be a fan.”
The brand is owned by Coke, which is one of the longest-standing corporate sponsors of FIFA. Powerade itself was only two years old: the brand was launched for the 1992 Barcelona Olympic Games.
It’s not just that people aren’t drinking soda — they’re not talking about it either.
According to a new report out from the Keller Fay Group, word of mouth impressions for Coke, Pepsi, Dr Pepper and a slew of other soft drinks have been steadily declining since 2011. Last year, Coke ceded its most-talked-about-brand status to Apple.
Since 2011, face-to-face conversations are down 6% at Coke and 9% at Pepsi. One bright spot in the soda category is Coca-Cola’s Fanta brand, which saw word-of-mouth impressions increase 11%. And during the same time, social-media conversations are up 39% for Coke and 31% for Pepsi. But social-media conversation is rising off of a small base and is still a small part of the equation. In 2013, for example, face-to-face conversations accounted for 84% of word of mouth, while social media was 2%. The overall sentiment of conversations about soda, both online and offline, is positive.
Sony celebrates Germany’s dramatic victory as Marketing, with the help of Unruly, reveals some of the most creative Vines from brands this week.
A beaten, bloodied woman wanders dazed around a shopping mall, fights security guards and generally causes mayhem in a music video for two-piece rock band Royal Blood.
A London-based start up has developed an app that enables Google Glass to be controlled by brainwaves.
In our latest ‘Bums on Seats’ video offering advice from the UK’s leading marketers, we look into how marketing is earning its seat at the boardroom table.
Voici un projet pour le moins surprenant venant de l’illustrateur brésilien Antonio Rodrigues Jr. Partant de l’expression « dites-le avec des fleurs », ce dernier s’est amusé à imaginé des compositions typographiques faites de fleurs et signifiant diverses insultes en anglais. Au moins, même si le fond n’est pas beau, la forme, elle, garde une certaine fraîcheur visuelle.
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Brawny
Brawny Towels asked Wounded Warriors to define “what it means to be tough.” Their responses were illustrated into pieces of word art.
Advertising Agency:Moxie, Atlanta, USA
Chief Creative Officer:Anthony Reeves
Creative Director:Erik Hostetler
Associate Creative Directors:Rob Bloom, Ryan Taylor
Illustrator:Luke Lucas
Designer:Adam Bueb
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Lineage Coffee
Lineage Coffee is owned by Craig Charity, the 2014 Barista champion of South Africa. A newish brand, Lineage is a roastery, a cafe and a retailer of fine, home espresso machinery and merchandise.
Creative Director:Andrew McGibbon
Art Director:Andrew McGibbon
Copywriter:Andrew McGibbon
Illustrator:Andrew McGibbon
Photographer:Andrew McGibbon
Makeup:Skye Van Wyk
Styling:Skye Van Wyk
Retouching:Andrew McGibbon
Compositing:Andrew McGibbon
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Oral-B
Oral-B Stages1. Two strong little teeth.
Advertising Agency:Publicis Brussels, Belgium
Advertising Agency:Publicis Kaplan Thaler, New York, USA
Executive Creative Directors:Erik Vervroegen, David Corr
Creative Directors:Paul Servaes, Tom Berth, Geert De Rocker
Art Directors:Louis Haffreingue, Marjorie Vardo, Bastien Grisolet
Copywriter:Simon Lamasa
Photographer:Brigitte Neidermair
Account Manager:Kaat Danneels
Account Directors:Angela Pasqualucci, Cheryl Loo
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Zalora
Advertising Agency:BBH, Singapore
Burberry has reported a quarterly sales hike of 9% to £370m compared to the same period last year, a figure driven by strong online sales and “more targeted marketing”.
The latest virals from Burger King, Apple and Guinness
Tiago Berbare, aussi appelé TILT, nous résume son voyage au Japon durant le printemps 2014 avec de superbes images de Tokyo, Osaka, Naoshima, Nara ou encore Kyoto. Une déclaration d’amour au Pays du Soleil Levant à découvrir en vidéo dans l’article, le tout monté sur une musique de Jemapur.
Andrew Mullins, the managing director of the London Evening Standard and Independent Print Limited, is moving to be a divisional chief executive at Informa, the events and publishing company.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
