Hasta La Creative!

Kabbee, the minicab minicab comparison and booking app, has launched a royal outdoor ad campaign and online film to encourage partygoers to avoid using night buses.

The deadline for the Campaign Big Awards has been extended to 27 June.

(TrendHunter.com) Prepare to have your jaw hit the ground—and have your heart pitter patter out of control—as you look over these sultry images of Petra Nemcova getting physical in sizzling hot workout…

Plucking Angora rabbits to use their fur in clothing is like waxing the hair off unwilling humans, says PETA’s latest human-shaming ad.

Characteristic of the animal advocacy group’s PSAs, it’s designed to make your skin crawl, complete with close-ups of grimacing faces, and squelchy sound effects, most of which end up seeming kind of ridiculous. The most disturbing part of the spot, created with agency Lowe & Partners Singapore and production company Great Guns, is the brief edit of a man tearing out the hair from a squealing Angora at a factory in China. The footage is excerpted from PETA’s exposé last year, which sparked a scandal in the fashion industry and spurred major brands like H&M to stop producing Angora wool wear.

The spot is effective enough in terms of refreshing awareness about the cruel techniques behind the rabbit fur products, even if the overwrought metaphor isn’t as powerful as the uncut reality. As much as PETA may love anthropomorphizing animals, this isn’t one of those scenarios where drawing a melodramatic comparison to people is necessary, or even helpful—especially not to illustrate the obvious point that the rabbits are treated worse than crybaby homo sapiens who are getting a voluntary, if perhaps unpleasant, preening procedure.

Still, as shrill as PETA’s marketing often manages to be, it has come a long way from the days when it was just a never-ending punch line.

ABC anchor Dan Abrams is placing a bet on the so-called geek girl, merging his company’s four-year-old geek culture site Geekosystem into its three-year-old female-focused TheMarySue.

Abrams Media introduced the redesigned TheMarySue on Friday, with expanded coverage in science, tech, space and internet oddities, which had been staples on Geekosystem. Staffers from Geekosystem are now writing for TheMarySue. There were no layoffs, Abrams Media said.

TheMarySue will continue to cover topics like video games, movies, anime and celebrities. It has seen rapid growth in the past year, with mobile and desktop traffic climbing to 973,000 unique visitors in April, up 37% from the prior year, according to ComScore.

Continue reading at AdAge.com

Há algumas semanas, a gente mostrou por aqui uma campanha muito legal da The Body Shop, um ótimo lembrete de que mulheres podem ser mais do que bonitas. O trabalho, entretanto, deve começar ainda na infância, com os pais encorajando suas filhas a serem exploradoras do mundo, a alimentarem o intelecto e serem movidas por sua curiosidade, algo que a Verizon, em parceria com a Makers tenta mostrar em sua nova campanha, criada pela AKQA.

No primeiro filme, Inspire Her Mind, a ideia é mostrar como palavras de desencorajamento – “você vai se sujar”ou “melhor deixar seu irmão fazer isso” – podem matar qualquer vontade de uma garota de fazer coisas que tradicionalmente são feitas pelos meninos.

A meta da Verizon Foundation, junto com a Makers, é que mais garotas se interessem pela área de Exatas, tornando-se engenheiras, cientistas, etc. É uma campanha que vale a pena.

Post originalmente publicado no Brainstorm #9
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