Twitter used its Vine video service to celebrate Cannes victory this week. Marketing, with the help of social video experts Unruly, rounds up this week’s must-watch branded Vines.
Guide Dogs, the UK charity for blind and partially sighted people, has appointed Rapp to its media and creative account ahead of a campaign to increase public awareness and drive donations.
La marque de caméra RED a donné deux mois à 12 réalisateurs spécialisés dans les films de skateboard pour réaliser de superbes images. Parmi eux, Jason Hernandez nous offre cette création appelée Redirect, et montrant Trevor Colden roulant dans la ville avec style et nonchalance.
Creating a “moment of magic” is the key to both advertising and illusion, according to the magician Dynamo, speaking in this exclusive video from Cannes Lions.
Brands that duck out of engaging with consumers through social run the risk of having their “truths filled in” for them, according to a senior marketer for Coca-Cola.
In a move that mirrors the over-zealous efforts by the “branding police” to cover up non-sponsors’ logos during the London Olympics, World Cup non-sponsor images are being taped over in the official stadia.
Harvey Nichols is promoting its summer sale with a striking print campaign featuring models wearing ill-fitting clothes.
Facebook has launched its widely rumoured photo and video messaging service a month after reports that the product was in development, and a week after the social network inadvertently released it on Apple’s App Store.
Le photographe français Xavier Dumoulin a récemment présenté une série de nuit appelée Incandescences. Entre le réel et l’imaginaire, ces images montrant la consommation énergétique la nuit dans de superbes paysages sont actuellement exposées à la galerie Wanted à Paris.
(TrendHunter.com) Videographers and macro photographers are never going to lose on their best shots due to poor light conditions with the Flashmate Ring Camera Light by GiSTEQ. Once paired with your camera, it…
In our latest ‘Bums on Seats’ video offering advice from the UK’s leading marketers, we ask whether the marketing profession is suffering from a digital skills deficit.
Le designer Michael Anastassiades a conçu la String Light pour FLOS : une lampe qui peut être suspendue et épinglée dans les formes qu’on veut, en transformant les fils des lampes en ornements élégants. La lampe s’allume simplement en touchant le fil au-dessus de la lumière avec son doigt. A découvrir avec les photos de Giuseppe Brancato.
(TrendHunter.com) The Red Sea Astrarium may draw on Middle Eastern cultural and historical themes, yet the soon to be opened amusement park is being dubbed something much more modern day: the Star Trek Theme Park….
(TrendHunter.com) Although the photographic works of Shelly Mosman may seem staged at first, they are far from unauthentic. The Minneapolis-based photographer relies “on the spontaneity of circumstance,”…
Old Spice scores another goal with Terry Crews, this time for the World Cup.
The brand would like you to know it’s now available in Brazil, and it’s a good time to tell you that because there’s a rather large sporting event taking place there right now. Wieden + Kennedy in Portland, Ore., cranked up its crazy machine and decided to have Crews power drill through the Earth to Brazil, where he meets his Brazilian double and congratulates him on being awesome, spontaneously creating a pineapple in the act.
Someday, they’ll just have Crews scream the whole thing; this time they settle for screaming half. Luckily, Crews’s elongated vowels work great for celebrating a sporting event where people yell “Goooooooaaaaaaal” all the time.
Here’s a very special delivery from French agency BETC. It’s called “Birth,” and it’s a minute-long promotional film touting the annual Young Director Award that will be presented Thursday at the Cannes Lions festival.
Norman Bates (great name!) directed the impressively offbeat outing that presents—in a single, flowing shot—the “debut effort” of a young filmmaker. And I mean, a very young filmmaker. So young, in fact, that she’s still inside the womb. But not for long.
This marks the second notable “in utero” spot in recent weeks, following Grey London’s British Heart Foundation PSA that used CGI to create some amazingly realistic womb footage. (Someone else held the camera for that kid, I guess. Lazy unborn slacker.)
BETC’s commercial is more lighthearted, offering a memorable riff on “giving birth” as a metaphor for creativity, with dashes of cheeky humor punctuating its labor of love.
College students know that chewing gum is for making out. But Immuno Gum, a new product, also claims to include immune-system-boosting ingredients like zinc, vitamin C and echinacea. To promote the brand, business incubator Chicklabs and students from Chapman University’s film school created this video of a pair of college students—the “hottest” at the school, according to the ad’s makers—handing out free samples, and then free kisses, to dozens of their peers on campus.
It’s an awkward and slightly gross premise that will make germaphobes squirm. The result, though, is ultimately pretty innocent, consisting mainly gawky pecks, and blushing, and laughter, and cheering, and the general lack of comfort that’s bound to accompany spit-swapping for the sake of business.
The product’s tagline, “Gum with benefits,” ends up fitting pretty well, as a pun for vitamins and casual hookups, though it seems a bit specious to suggest kissing a lot of random people is going to be good for you. In other words, it manages to be funny, at moments, but still pretty weird.
The public setting and pass-around vibe makes it feel more transactional and less charmingly intimate than this spring’s wildly popular strangers-kissing ad for L.A. fashion label Wren. But it’s pretty much hoping to leverage the same kind of rubbernecking dynamic—it’s just the undergrad version. At least the product actually has something to do with mouths, though.
(TrendHunter.com) The Treehouse Djuren by Baumraum is one of the many designs the company has done to bring out an adult’s inner child. For this structure, the team went with a pod add-on to provide ample room…
(TrendHunter.com) Elle France capitalized on the FIFA World Cup games taking place in Brazil by having Brazilian supermodel Gisele Bundchen pose for the cover of the French fashion magazine. The editorial featured…
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Advertising Agency: AlmapBBDO, São Paulo, Brazil
Chief Creative Officer: Marcello Serpa
Executive Creative Director: Luiz Sanches
Creative Directors: Andre Kassu, Marcos Medeiros, Bruno Prosperi, Renato Simoes
Copywriter: Ricardo Wolff
Art Director: Fabiano de Queiroz
Photographer: Getty Images
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