Hasta La Creative!

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Pedigree

Get adopted.

Advertising Agency:BBDO, Berlin, Germany
Chief Creative Officer:Wolfgang Schneider, David Lubars
Creative Managing Directors:David Mously, Jan Harbeck
Creative Directors:Ricardo Wolff, Daniel Schweinzer, Lukas Liske
Art Director:Angelo Maia
Copywriter:Ricardo Wolff
Client Service Director:Sabine Frank, Sebastian Schlosser
Group Account Director:Maike Schröder
Junior Account Manager:Pia Rohowsky
Account Manager:Lauren Stillo
Art Buyer:Maya Iseli
Photographer:Sven Schrader
Production Company:Px1

Direct Marketing, PR, Mobile
Samsung

The back up memory is a collaborative project that aims to help people who suffer from Alzheimer disease to be more independent and have more autonomy and make life easier for them and for their loved ones.

The memory back up is a mobile application acting like a memory stimulator. It helps patients to recognize people who are part of their circle of intimacy, their family ties and their shared remembrances due to the notifications that they receive on their smartphones.

This mobile application is developed in collaboration with Samsung Tunisia and Tunisian Alzheimer Association. It works as a spare memory that the patient could consult discreetly whenever he needs it.

Advertising Agency:3SG BBDO, Tunis, Tunisia
Creative Director:Jean Louis Rerat
Associate Creative Director:Yassine Boughaba
Conceptualizer:Yassine Boughaba

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Kömmerling

Advertising Agency:Proximity, Santiago, Chile
Creative Director:Ferju Cuevas, Marcelo Con
Art Director:Ziro Salazar, Daslav Maslov, Diego Agasso
Copywriter:Ferju Cuevas
Illustrator:Ricardo Salamanca

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Audi

Luxury has everything to do with nature.

Advertising Agency:AlmapBBDO, São Paulo, Brazil
Chief Creative Officer:Marcello Serpa
Executive Creative Director:Luiz Sanches
Creative Directors:Bruno Prosperi, Renato Simoes
Art Director:Pedro Rosa
Copywriter:Alexandre Scaff
Director Of Client Services:Gustavo Burnier
Management:Gustavo Burnier
Account Vice President:Fernanda Antonelli
Account Director:Pedro Franco
Account Manager:Isabela Crestana
Illustrator:Miagui

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Inova

In the dark, imagination turns against you.

Advertising Agency:Ogilvy & Mather Santiago, Chile
Chief Creative Officer:Gastón Potasz
Creative Director:Cristián Costa
Copywriter:Cristián Costa
Art Director:Cristián Costa
Post Production:Cristián Costa
Illustrator:Carburadores

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Peugeot

God is watching. Peugeot panoramic roof.

Advertising Agency:Y&R, São Paulo, Brazil
Chief Creative Officer:Rui Branquinho
Executive Creative Director:Flávio Casarotti
Creative Directors:Rui Branquinho, Flávio Casarotti, Victor Sant Anna
Creatives:Leandro Camara, Fabio Tedeschi
Art Buyers:Monica Beretta, Stephanie Wang
Production Director:Elaine Carvalho
Group Account Director:Alessandro Cardoni
Account Director:Waleska Pimenta Bueno
Account Supervisor:Marina Freitas
Planning:David Laloum, Ana Kuroki
Media:Gustavo Gaion, Inaja Ramos, Rafael Leal
Photographer:Lúcio Cunha

Outdoor, Print
Capilano Suspension Bridge Park
When a landmark attraction has been around for 125 years it is safe to say that it has seen plenty of everything. In the case of Capilano Suspension Bridge that means quite literally, thousands of eagles, sunsets and meteor showers. To celebrate the park’s 125th year, transit and out-of-home creative marks time measured in the multiplicity of these numerous and spectacular sightings.
Advertising Agency:Spring Advertising, Vancouver, Canada
Creative Director:Rob Schlyecher
Art Director:Jeremy Grice, James Filbry
Copywriter:Rob Schlyecher
Account Manager:Justin Van Mulligen
Photographer:Cake Imagery
Retouching:Cake Imagery

Outdoor, Film, Promo, Direct Marketing
Itau Bank

A device full of technology which allowed Brazilians to donate their passion to the National Football Team during the World Cup in Brazil.

Advertising Agency:Africa, São Paulo, Brazil
Creative Director:Rodolfo Barreto, Sergio Gordilho, Paulo Coelho, Arício Fortes
Creatives:Fernando Brandt, Gladys Esher
Planning Director:Cleber Paradela
Planning:Gustavo Teixeira, Leandro Gimenez, Ana Paula Cortat, Marina Pires, Felipe Cruz
Pr Planning:Renato Pezzotti
Business Director:Iron Neto
Director Of Client Services:Ana Paula Pimentel
Client Services:Ana Maria Menegaldo, Renata Almeida, Celina Esteves, Cecília Duarte, Heloisa Pupim, Gustavo Saab, Bruno Barella
Production Company:Primo Comunicação & Design, Killers
Production:Jô Pereira
Promotion Manager:Rodrigo Xavier
Promotion:Fernando Mendes, Valdenir Rosa
Copywriter:Arício Fortes
Art Director:Sergio Gordilho, Paulo Coelho
Executive Creative Director:Sergio Gordilho
Agency Producer:Rodrigo Ferrari, Alessandra Pais
Production Services:Julia Tavares
Director:Claudio Borrelli
Sound Producer:Tesis, Silvio Piesco, Marcos Vaz
Media:Luiz Fernando Vieira, Francisco Custódio, Paulo Ilha, Pedro Eustachio
Director Of Photography:Ted Abel Pedro
Executive Producer:Julia Tavares, Erika de Seta
Editor:Claudio Borrelli, Marcelo Cavalieri
Postproduction:Casablanca
Client:Fernando Chacon, Andrea Pinotti, Eduardo Tracanella, Juliana Cury, Cinthia Kato

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Intermarche

Intermarche’s inglorious fruits and vegetables: a glorious fight against food waste.

Advertising Agency:Marcel, Paris, France
Chief Creative Officers:Erik Vervroegen, Anne De Maupeou
Executive Creative Director:Dimitri Guerassimov
Creative Director:Julien Benmoussa
Copywriters:Julien Benmoussa, Gaetan Du Peloux, Youri Guerassimov
Art Directors:Youri Guerassimov, Gaetan Du Peloux, Anaïs Boileau
Account Supervisor:Blandine Mercier
Account Manager:Lou De Keyzer
Project Manager:Noella Neffati
Strategic Planning:Guillaume Le Gorrec, Leoda Esteve
Global Print Manager:Jean-Luc Chirio
Art Buyer:Soone Riboud
Producer:Justine Beaussart
Photographer:Patrice De Villiers
Retouching:L’asile Paris

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Lemonade Film Production Company

Great movies, tiny budgets.

Advertising Agency:Leo Burnett Tailor Made, Sao Paulo, Brazil
Chief Creative Officer:Marcelo Reis
Creative Directors:Vinicius Stanzione, Alessandro Bernardo
Art Director:Ricardo Alonso
Copywriter:Flavia Coradini
Photographer:Nano Cunha
Graphic Producers:Zezinho Lima, Ricardo Sotelo
Art Buyers:Stella Crippa, Mauro Moura
Graphic:Burti
Accounts:Pablo Arteaga, Cíntia Mourão, Daniela Ferreira, Caio Perez, Giovanna Rodrigues
Planner:Marcello Magalhães, Tiago Lara