Hasta La Creative!

Direct Marketing, PR, Mobile
Samsung

The back up memory is a collaborative project that aims to help people who suffer from Alzheimer disease to be more independent and have more autonomy and make life easier for them and for their loved ones.

The memory back up is a mobile application acting like a memory stimulator. It helps patients to recognize people who are part of their circle of intimacy, their family ties and their shared remembrances due to the notifications that they receive on their smartphones.

This mobile application is developed in collaboration with Samsung Tunisia and Tunisian Alzheimer Association. It works as a spare memory that the patient could consult discreetly whenever he needs it.

Advertising Agency:3SG BBDO, Tunis, Tunisia
Creative Director:Jean Louis Rerat
Associate Creative Director:Yassine Boughaba
Conceptualizer:Yassine Boughaba