Hasta La Creative!

Part of what makes Volvo Trucks’ ad “The Epic Split” so brilliant and bizarre is its soundtrack: Who expects to see a stunt by action star Jean-Claude Van Damme set to a song by the ethereal Enya?

Now the ad world is expecting Forsman & Bodenfors’ viral video, featuring the Enya song “Only Time,” to take a Grand Prix at Cannes this month. And it turns out that a top ad creative, one with a Grand Prix himself, actually directed the Enya music video back in 2000.

Continue reading at AdAge.com

Today, Cannes Lions is out with the creative brief for its Cannes Chimera Initiative, a competition which aims to inspire creatives to create “innovative communications concepts that can help build public awareness and support for solutions to critical global development problems.”

The finished work is intended to connect with Millennials an d encourage them to work towards eliminating global health and development problems for good.

Cannes Chimera will select up to ten winners and award them with a prize of up to $100,000. Winners will be eligible to participate in a grant funding project with the Bill & Melinda Gates Foundation. Winners will also receive an exclusive invitation to attend a complimentary workshop at the Gates Foundation in Seattle, where they will receive mentoring from the previous year’s Cannes Lions Grand Prix winners.

Participants will have approximately six months to develop and pilot their ideas in order to show proof of concept, which is required for phase two funding consideration.

The creative brief is now available to view at www.canneschimera.com along with further details on how to submit an entry. All entries must have been submitted online by 1 August, 2014.

(TrendHunter.com) The Bobby Abley Spring/Summer 2015 collection was presented as part of MAN during London Collections: Men fashion week. Inspired by Disney classic, ‘The Little Mermaid’, this collection…

RPA is promoting the launch of the all new 2015 Honda Fit with an integrated campaign entitled “Fit For You.”

Centered around a pair of 30-second television spots starring actor/comedian Nick Thune, the campaign also includes digital and social media activations, as well as multicultural campaign extensions featuring award-winning drummer Questlove and comedian Felipe Esparza, as well as a promotion in the upcoming game Ultra Street Fighter IV. The TV spots starring Thune, clearly aimed at Generation Y, find Thune answering a series of questions about the Fit and demonstrating its capabilities. Thune assures viewers that the new Honda Fit is “gluten-free,” can fit synths, the Stanley Cup, or even a whole dorm room full of stuff (minus the roommate) and is perfect for a move to Seattle. A further pair of spots will roll out in the coming weeks.

“The campaign takes a typical product demonstration and gives it an unexpected twist to show how the 2015 Honda Fit answers the needs of the customer in a very direct yet humorous way,” said Jeff Conrad, Honda division senior vice president and general manager. “The campaign leverages the Fit’s unique combination of space and versatility plus innovative technology and class-leading fuel efficiency to clearly show that the 2015 Honda Fit is the leader of the subcompact class.” Stick around for credits and a second spot after the jump. (more…)

New Career Opportunities Daily: The best jobs in media.

The show is a departure for the streaming service in that it will be topical and not follow the previous pattern of all episodes being posted at once.

Corning Life Sciences is hoping a dose of humor can generate some enthusiasm for its Falcon-branded lab equipment.

Widely used in laboratories, the brand is battling the perception that its products are common commodities. In response, agency PJA Advertising + Marketing created the tagline “Every Lab Needs a Falcon” and a digital ad spot that features a live falcon distracting lab technicians.

“Scientists are coming to believe that some laboratory consumable products, such as pipettes or centrifuge tubes — which are Falcon’s core product offerings — are pure commodity and that one vendor is delivering as much value as any other,” said Joanna Allen, Global Marketing and Communications Manager, Corning Life Sciences. “We wanted to stand out and remind researchers of the benefits and differentiating factors that the Falcon brand can offer, from manufacturing excellence, to product design, to reliability, and, of course, quality.”

Continue reading at AdAge.com

While they say they were simply showing their love and support for the World Cup, online betting site Ladbrokes was asked to remove a video in which a giant t-shirt is pulled over the head of Rio de Janeiro’s Christ the Redeemer statue.

Of course, a t-shirt wasn’t actually pulled over the statue’s head but seeing that in a video was enough for religious parties to request Ladbrokes remove the video from YouTube. They complied but no before a third party grabbed the video keeping it live. Which is just one more proof point that once something’s uploaded, it’s online forever no matter what anyone tries to do about it.

While it’s always a dicey move to mess with anything remotely related to religion, we like the intended spirit of the stunt. Now, if only someone could pull it off for real!

Pantene is fighting for the rights of women who say things like “Sorry, can I ask a stupid question?” or “Sorry, do you have a minute?” and is telling them, “Don’t be sorry. Be strong and shine”, in an ad for the shampoo.

Le peintre Leigh Tarentino a voulu peindre les couleurs de l’hiver dans sa série « Memory of Snow ». Avec de la peinture acrylique, il représente des paysages de nuit et de ville sous la neigeoù les nuances de blanc se confondent avec la lumière des guirlandes de Noël. Une série en cours, depuis 2011, à découvrir en images.