Jun
02
Radio Q1 ad figures show strongest increase in six years
Posted in: UncategorizedRadio ad revenue increased by 4.1 per cent year on year in the UK in the first three months of 2014, according to figures from the Radio Advertising Bureau.
Jun
02
Bauer Media launches dating service Flirtify
Posted in: UncategorizedBauer Media has entered the online dating arena today with the launch of Flirtify, a socially integrated service combining a mobile platform with a traditional dating website, aimed at tech-savvy singles in the UK, Media Week can reveal.
Jun
02
Share a Coke is back – but Bobby the dog can't find a bottle with his name
Posted in: UncategorizedHe searches high, he searches low, through crowds of dancing teens, past pool parties and even passes through a skatepark, but the poor canine still can’t find his name.
Jun
02
Ex-DDB team launch Whistlejacket branding agency
Posted in: UncategorizedRichard Morris, the former European regional director at DDB, and Matty Tong, a planning partner at Devilfish, have launched a new agency, Whistlejacket, which opens today in London’s Golden Square.
Jun
02
Finn Beales Photography
Posted in: UncategorizedLe photographe Finn Beales nous présente ses magnifiques séries de photographies à travers ses différents voyages effectués, du Canada à l’Inde en passant par l’Irlande etc. Le photographe fait passer énormément d’émotions à travers ses clichés grace aux portraits et aux paysages qu’il choisit.
Jun
02
Duracell Reviews Agencies After Incumbent Acme Quits
Posted in: Uncategorized
Procter & Gamble Co. is reviewing its Duracell creative account in North America, which longtime incumbent Acme Idea Co. has resigned despite one of the best runs in decades for what long had been a beleaguered brand.
P&G declined to comment on what agencies are participating in the review or to indicate a time frame. But the move comes after Publicis Groupe’s Saatchi & Saatchi has played a growing creative role for Duracell as digital agency since 2012, creating the “Trust Your Power” digital video campaign featuring inspirational tales from athletes. One ad featuring Seattle Seahawks running back Derrick Coleman earlier this year has racked up 22 million YouTube views and was played on the scoreboard during the NFC Championship Game in Seattle.
P&G spent just under $50 million on measured media for Duracell last year, according to Kantar Media, but a growing part of that has been digital work handled by Saatchi, with internet display accounting for more than $11 million, not counting search and other digital spending not counted by Kantar.
Jun
02
Pay Attention: Net-Neutrality Rules Could Shake Up Online Advertising
Posted in: UncategorizedAt this point, the topic may make your eyes glaze over. But make no mistake: net neutrality is a big deal for that ad business, and in turn, the ad-supported media ecosystem.
The companies that control the last mile of the Internet — the likes of Comcast and Time Warner Cable — would like to be able to charge different prices for the use of their pipes into the home.
But while the net neutrality debate has focused on companies that provide entertainment or services on the web — Google, Facebook and Netflix, for example — it is also a big deal for marketers that use those pipes to communicate with their customers, like Unilever and P&G.
Jun
02
Why CBS Shouldn't Get Too Cocky About Thursday Night Football
Posted in: Uncategorized
During the upfront season, CBS has been thumping its chest about winning an estimated $250 million Thursday Night Football package from the NFL for the 2014 season. But it might be time for CBS to wipe that victory grin off its face.
Why? Because unlike its existing decades-long deals with the NFL — and others between the league and NBC, ESPN and Fox — CBS only has a one-year contract (with an option for another) for this season’s package of eight, early-season Thursday Night games.
Fox Sports and NBC Sports, which already have NFL games on Sunday afternoon and Sunday night, are already eyeing CBS’s current package for the 2015 season. Those eight games could help establish their respective sports cable netwoks — Fox Sports 1 and NBC Sports Network — with advertisers and viewers.
Jun
02
PR Giant Edelman Acquires Swedish Creative Agency Deportivo
Posted in: UncategorizedEdelman has made its largest non-PR investment yet with the acquisition of Stockholm-based creative shop Deportivo, the company said. Terms were not disclosed.
“They caught our attention over the last couple of years as they’ve made a big imprint in Sweden and in Cannes,” said Matt Harrington, global chief operating officer at Edelman. “Our hope is that they become a creative engine for Europe but bring a different creative sensibility for the firm entirely.”
Deportivo currently touts 20 staffers, just under $3 million in revenue and experience with clients such as Absolut and Philips, among other local and international marketers.
Jun
02
Contemporary Lunar Tables – This Unique Coffee Table is Chic and Cosmically Crafted (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) If you’re looking to treat yourself to a new and unique coffee table, look no further.
Designed by Lara and Jan for the ‘Universo Positivo’ collection by Ethnicraft, these…
Jun
02
Identical Twin Photography – Monette & Mady by Maja Daniels Capturing Mirroring Red-Heads (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) While other photographers have captured identical twins before, few have created full photo series around one set like Monette & Mady. This photo series follows the two red-heads as they go…
Jun
02
Feminine Reggae Fashion – The M Missoni Resort 2015 Collection Looks to the Jamaican Flag (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) There is arguably nothing more summery than the Jamaican culture, which the M Missoni Resort 2015 collection embraces stylishly. Specifically influenced by the laid-back vibe of the reggae culture,…
Jun
02
21 Disney Villain Art Pieces – From Villianous Fashion Sketches to Minimalist Villainous Posters (TOPLIST)
Posted in: Uncategorized
(TrendHunter.com) These Disney villain art pieces star some of the most notorious cartoon bad guys, ranging from the nemesis of Peter Pan to the wicked sea witch who’s responsible for stealing The Little Mermaid&…
Jun
02
Face Tattoo Photography – Mark Leaver Photographs People with Face Tattoos in His 'Tattoos' Series (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) Photographer Mark Leaver’s face tattoo photography series called ‘Tattoos’ was shot in attempt to erase the stigmas heavily associated with tattooed people. Leaver captured…
Jun
02
Makeup-Free Model Portraits – These Victoria's Secret Angel Images Compare Models Without Makeup (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) If you’ve ever wondered what famous celebrity models without makeup look like on a day-to-day basis while they’re running errands, in-between shoots or living a seemingly normal life,…
Jun
02
30 Abandoned Place Photo Series – From Abandoned Movie Set Photography to Abandoned Mall Photography (TOPLIST)
Posted in: Uncategorized
(TrendHunter.com) Usually an abandoned place is something that can be seen in a horror film. For some reason, the desolate landscape is the perfect setting for them because they easily provide an eerie aesthetic and…
Jun
02
Open Skyline Mansions – This Hollywood Hills House Has the Best Views in the City (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) This stunningly renovated Hollywood Hills house nestled on the exclusive star-filled Los Angeles hill boasts a beautifully manicured lawn and a glamorous pool with the best view of the city.
The…
Jun
02
Google wants to advertise on your fridge, toaster and thermostat.
Posted in: Uncategorized
From this SEC filing we find that the worlds largest advertising company, Google, is thinking deep about ads on your fridge. Your toaster. Any one of your smart devices. They’re also figuring out how to track you between all of these things to deliver the right ad at the right time.
Adland:
Jun
02
Mobile TeleSystems (MTS) ‘Experiment 4G’ – (2014) 3:00 (Russia)
Posted in: Uncategorized
This case study from BBDO Moscow might be a tad long, but it’s entertaining.
Country:
Commercials:
Jun
02
Airbnb: Windows, Doors
Posted in: Uncategorized
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