Hasta La Creative!

At this point, the topic may make your eyes glaze over. But make no mistake: net neutrality is a big deal for that ad business, and in turn, the ad-supported media ecosystem.

The companies that control the last mile of the Internet — the likes of Comcast and Time Warner Cable — would like to be able to charge different prices for the use of their pipes into the home.

But while the net neutrality debate has focused on companies that provide entertainment or services on the web — Google, Facebook and Netflix, for example — it is also a big deal for marketers that use those pipes to communicate with their customers, like Unilever and P&G.

Continue reading at AdAge.com