Hasta La Creative!

Continuação de “Powerful”, veiculado em abril, o novo comercial da Apple fala de força de vontade.

Traz diversos exemplos de uso do iPhone 5S, junto com aplicativos específicos, por pessoas praticando esportes e se esforçando para ter uma vida saudável. O site apple.com/iphone-5s/powerful lista os apps mostrados.

A trilha sonora traz a música “Chicken Fat”, composta na década de 1960 para promover um programa de fitness criado pelo Presidente John Kennedy, nos EUA.

Criado pela TBWA/Media Arts Lab, o filme “Strenght” repete a assinatura “Você é mais poderoso do que você pensa”.

Post originalmente publicado no Brainstorm #9
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This clever towing exhibition won S+S AME Platinum and Bronze
Saatchi & Saatchi L.A., which has been Toyota’s agency for years, went shopping for a chief creative officer for the brand–and found him rolling with Nissan.

Jason Schragger, a former creative executive with Nissan’s global marketing team, has a salty record in the world of automotive creative. According to this article in Automotive News, he has dipped his pen in the ink of Ford, Mercedez-Benz, Mini, and Mitsubishi.

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New Career Opportunities Daily: The best jobs in media.

Michael Egan, the accuser in a series of suits, has dropped his complaint against David Neuman, a former Disney television executive.

(TrendHunter.com) It is undeniable that the Erdem Resort 2015 collection is feminine. The bright colors, floral motif and flowy fabrics point to nothing less. Yet although designer Erdem Moralioglu began the process…

(TrendHunter.com) Ryousuke Ohtake has just completed his first jizai okimono sculpture, a niche Japanese craft that “involves carving realistic animals whose bodies and limbs are all animated through joints…

(TrendHunter.com) Part of what makes these dynamic retail displays so intriguing is that they require some level of interaction from the consumer. Whether it’s some kind gesture needed to activate a touchscreen…