Toyota Hopes to ‘Go Places’ With New Ad Agency Chief
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This clever towing exhibition won S+S AME Platinum and Bronze
Saatchi & Saatchi L.A., which has been Toyota’s agency for years, went shopping for a chief creative officer for the brand–and found him rolling with Nissan.
Jason Schragger, a former creative executive with Nissan’s global marketing team, has a salty record in the world of automotive creative. According to this article in Automotive News, he has dipped his pen in the ink of Ford, Mercedez-Benz, Mini, and Mitsubishi.
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