Advertising Agency: Mahdys, Cairo, Egypt
Executive Creative Director: Tamer Mahdy
Art Director: Hisham Mahdy
Senior Art Director: Mohamed Nabarawy
Account Manager: Lamis Hazem
Account Executive: Karim Fakhoury
Retoucher: Mohamed Nabarawy
Copywriter: Mohab Alaa
Graphic Designer: Alia Sedky
Senior Graphic Designer: Muhammad Nasr
Advertising Agency: Mahdys, Cairo, Egypt
Executive Creative Director: Tamer Mahdy
Art Director: Hisham Mahdy
Senior Art Director: Mohamed Nabarawy
Account Manager: Lamis Hazem
Account Executive: Karim Fakhoury
Retoucher: Mohamed Nabarawy
Copywriter: Mohab Alaa
Graphic Designer: Alia Sedky
Senior Graphic Designer: Muhammad Nasr
Nice try, New York!
There is only one original: Hellbrunn Trick Fountains opening April 1st.
Advertising Agency: Christian Sali?, Salzburg, Austria
Creative Director / Copywriter: Christian Sali?
Art Directors: Alexander Rothbacher, Katharina Kronberger
Illustrator / Photographer: Stefan Wascher
Additional credits: Christoph Ratzer
Published: April 2014
Dream on, Paris!
There is only one original: Hellbrunn Trick Fountains opening April 1st.
Advertising Agency: Christian Sali?, Salzburg, Austria
Creative Director / Copywriter: Christian Sali?
Art Directors: Alexander Rothbacher, Katharina Kronberger
Illustrator / Photographer: Stefan Wascher
Additional credits: Christoph Ratzer
Published: April 2014
Not bad, London!
There is only one original: Hellbrunn Trick Fountains opening April 1st.
Advertising Agency: Christian Sali?, Salzburg, Austria
Creative Director / Copywriter: Christian Sali?
Art Directors: Alexander Rothbacher, Katharina Kronberger
Illustrator / Photographer: Stefan Wascher
Additional credits: Christoph Ratzer
Published: April 2014
Britain’s Advertising Standards Authority is once again stepping in to save us all, this time from a saucy ad for Rihanna’s perfume, Rogue.
The ad, which is basically a nude Rihanna sandwiched between a wall and a giant perfume bottle, is too “sexually suggestive” to be seen in areas heavily trafficked by children, the U.K. watchdog group has decided. The specific complaints addressed the ad’s placement on elevator doors in a shopping mall.
The ASA had received complaints saying the ad was demeaning to women and inappropriate to children.
Parlux Ltd. (the company that makes Rogue) is protesting the restriction by arguing that the ad doesn’t feature “improper nudity or offensive, suggestive or demeaning imagery,” and that Rihanna’s posture is powerful rather than demeaning.
The ASA agreed the ad isn’t demeaning, but that’s not to say the image conveys power either. I mean, the poor woman is jammed into a really awkward position and scowling like she just caught the bad end of a slow-moving fart.
Last week’s BMA14, the annual conference of the Business Marketing Association, featured useful presentations about b-to-b marketing, business growth and storytelling. Here are just a few highlights from the conference, addressing how marketers targeting businesses can better position their brands in today’s markets.
1. Don’t use yesterday’s playbook to define tomorrow. The key to being different and continuing success in markets is to constantly change. This means innovating, reconstructing and rethinking ideas. Build on previous successful strategies so those can become even more effective, and challenge yourself to disrupt the patterns of the past to differentiate your material for clients.
2. Disruption should be relevant and unexpected, but not loud. Disrupting a market doesn’t need to be loud and obvious — it needs to be relevant to your target audience and unexpected. It should give a new lens and insight for the client to rethink the product. Disruption should respect the target audience while continuing to expand the brand and brand values. Disruption should be personal and aim to give people what they want.
Les réalisateurs Dino Figuera et Philip Hansen ont réalisé ce court-métrage d’animation très drôle intitulé « Pink Troubles » dans lequel nous suivons un flamant rose qui se sent seul sur son île et dont le quotidien va être bousculé par un événement cosmique et inattendu. Une production de Parasol Island, à découvrir.
Recently I received a complete set of catalogs — we’re talking a baker’s dozen stacked a foot high — from Restoration Hardware that left me wanting to boycott a company I once loved. And the company had the audacity to put “Heavier Load = Lighter Carbon Footprint” on the cover page. Talk about an oxymoron.
I fall within the generation that supposedly still likes paper, and I am tired of catalogs coming in the mail. Companies need to quit hiding behind false claims and old ways and adopt more creative and sensible ways to reach and influence customers.
Forget recycling catalogs. Quit printing them in the first place.
We know: It’s hard to name a company that somehow optimizes, facilitates, streamlines, or otherwise makes ads cheaper, more effective or better-looking, all as part of an end-to-end cloud-based solution. It can be hard to even describe them. But sometimes we wonder if some of you aren’t trying your hardest.
Let’s face it, there are a lot of really bad names in ad tech. But let’s not just pick on the startups (look at the tortured nomenclature of agency trading desks.) Clearly this is a big, industry problem and the list below really just scratches the surface of it.
So, here’s what Ad Age is going to do. If your company’s name is voted worst today, an Ad Age reporter is going to call you (please answer) and write the story of how you came up with that name and how it’s working for you.
The Weather Company is looking to tie its mobile ads to something concrete, or at least made of metaphorical bricks: a real-world store.
The company is partnering with Placed Attribution, a location analytics company, to help advertisers see the amount of people their mobile campaigns are sending to physical locations, freeing them from some of the attribution methods currently employed in online advertising.
“If we want marketers to spend their money on the Weather Company, we need a way to show them it’s effective,” said Weather Sr. VP monetization Alex Linde.
No começo de maio, Kevin Durant foi eleito o jogador mais valioso da temporada na NBA. Durante a entrega do título, ele fez um discurso emocionado e inspirador, que chamou a atenção do mundo inteiro. E não parou por aí: o ala do Oklahoma City Thunder também está sozinho na capa do NBA 2K15, e seu bonito discurso é o destaque do primeiro filme de divulgação do game.
Com criação da CP+B e produção da US Films Inc, as palavras de Kevin ajudam a nos lembrar que não importa quantas quedas a gente tenha, sempre podemos nos levantar e seguir adiante, porque nossa hora já chegou.
Post originalmente publicado no Brainstorm #9
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Além de ser um dos mais belos assassinos de personagens que caíram no gosto dos leitores, George R. R. Martin é também um filantropo. Não é novidade dizer que o autor de “Game of Thrones” é fã de lobos, mas o que pouca gente sabe é que ele tem um histórico de anos a fio ajudando na manutenção de um santuário dos bichanos no Novo México, nos EUA.
Dessa vez, no entanto, Martin resolveu arrecadar fundos para a manutenção desse santuário de um jeito muito mais interessante, e envolvendo de perto outro público que também aprendeu a gostar de lobos: os leitores de “Game of Thrones”.
No site de financiamento coletivo Prizeo, George R. R. Martin lançou uma curiosa campanha que oferece a cada colaborador um ‘posto’ da hierarquia de Westeros de acordo com a quantia a ser doada.
Assim como todo crowdfunding, cada tipo de colaboração reverte em algum benefício, que vai desde um muito obrigado, passando por camisetas, mapas de Westeros, edições autografadas das “Crônicas de Gelo e Fogo”, roteiro da série assinado por todos os atores, o chapeuzinho clássico de George R. R. Martin até… até o seu próprio personagem na história de “Game of Thrones” (!).
Obviamente que fazer parte da saga não vai sair barato – o prêmio está reservado para um homem e uma mulher, que precisarão desembolsar 20 mil dólares para isso. Uma regalia oferecida por Martin é que eles poderão até mesmo escolher que tipo de figura querem ser, desde uma prostituta até um septão ou cavaleiro. O único detalhe é que esse personagem será cruelmente assassinado pelo autor – o que, cá entre nós, não é nenhuma novidade, e considerando todos os outros bons personagens mortos durante a saga, trata-se quase de uma honraria!
Quem não tem essa quantia toda para ajudar o santuário dos lobos pode fazer uma doação pequena, e ainda assim participar de um sorteio, em que o felizardo ganhará uma viagem até Santa Fé, nos EUA, para passar o dia conhecendo o local em companhia de George Martin. Nada mau, não?
Post originalmente publicado no Brainstorm #9
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(TrendHunter.com) Ivan Zhang has come up with a lighting system that functions without exposed wires, titled the P.Lamp’ (all of his works feature an apostrophe at the end).
The design is made from aluminum…
Jeff Luker est un photographe qui vit à Portland mais qui voyage dans de nombreux endroits. Il voit des horizons différents avec ses amis et une femme qui revient comme un leitmotiv sur ses photographies. Il capture des moments sauvages et des paysages magnifiques. A découvrir.
Gatorade is making waves for mocking Powerade endorser LeBron James’ cramps during the Miami Heat’s loss to the San Antonio Spurs during Game 1 of the NBA Finals last night.
A malfunctioning air conditioning system drove temperatures to a steamy 90-plus degrees inside the Spurs’ home arena of AT&T Center in San Antonio Thursday night. No player was more impacted than King James. Due to continuing leg cramps, the four-time MVP pulled himself out of the game in the fourth quarter. The Spurs cruised on to a 110-95 victory.
As millions of TV viewers watched a cramping James sitting out with ice packs on his legs and neck, the fun began on Twitter.
A Copa do Mundo FIFA 2014 está logo ali e a safra de comerciais alusivos ao evento não param de surgir, alguns bem parecidos entre si, outros com diferentes abordagens. No caso da Hyundai, o ponto de vista utilizado é o do torcedor, na campanha Because Fútbol. Criada pela Innocean dos Estados Unidos, com produção da Biscuit Filmworks, os dois filmes e o hotsite mostram coisas que acontecem em função do futebol.
No primeiro deles, Boom, vemos uma maternidade cheia de gestantes prontas para dar a luz, enquanto o berçário também segue lotado. Quando uma das enfermeiras questiona a situação, voltamos nove meses no tempo para descobrir o que motivou aquela pequena explosão nas taxas de natalidade.
Já em Avoidance, um homem tenta ir para casa evitando qualquer contato com as pessoas que estão acompanhando um jogo de futebol. A princípio, parece que ele simplesmente não curte o esporte, para depois entendermos que ele vai ver uma gravação e quer evitar os spoilers. Será que ele vai conseguir?
Já o BecauseFútbol.com oferece conteúdo exclusivo criado por diversos artistas, e tem por objetivo inspirar os torcedores a compartilharem sua paixão pelo esporte.
Post originalmente publicado no Brainstorm #9
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Right now, health is in vogue. Millions of consumers are scooping up mobile-apps and newfangled devices that monitor and quantify their physical activity and diets.
Brands have been desperate to jump aboard, and now, thanks largely to Apple, the floodgates are opened to them.
With new updates to its iPhone software, the Cupertino company is paving the way for advertising dollars on digital health and a wave of branded health apps and services.
Category: Up Your Game
Summary: Public relations consulting in the digital age is a quiet business. As a solo marketing PR practitioner working from a home office, I’m no longer distracted by colleagues dropping by my “cube” unannounced, by an endless queue of meetings, or surprise phone calls from clients or journalists. And, unless one streams the hits all day, the only high-decibel intrusions are the seemingly endless parade of gardeners along the block or my dog’s insistence on her after-lunch walk.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
