Hasta La Creative!

In case Kraft’s Zesty Guy left you with any doubt that the world’s most boring food items can be eroticized, I present you this ad about having sex on a kitchen counter with an English muffin.

Already a viral hit in its home nation of Canada, “2-Minute Morning Quickie” from Dempster’s bakery is an entertainingly innuendo-filled romp about, essentially, how to make a homemade Egg McMuffin. 

“It doesn’t matter if you’re going solo or as a couple, you can enjoy a morning quickie just about anywhere,” the prim but provocative hostess explains. “I like the kitchen for the ample counter space and easy cleanup.”

The ad from Toronto-based agency Cundari has tallied more than a million views, and a similar spot from earlier in the year has amassed  an equally impressive 750,000 views. Check out both spots below, and then have fun imagining how awkward both ads would be if the genders were reversed. 

Após estrear em março sua primeira campanha brasileira, Old Spice resolveu atender aos apelos do público tupiniquim e lançou um novo comercial, desta vez com o maior ícone da marca, o ator Terry Crews.

Com criação da Wieden + Kennedy, de Portland, em parceria com a Abso Lutely! Productions, o filme mantém o mesmo tom bem-humorado das campanhas gringas, mostrando Terry tentando chegar ao Brasil por caminhos subterrâneos. O problema é que ele erra o caminho algumas vezes. Mas, tudo bem, afinal, os brasileiros são incríveis…

Post originalmente publicado no Brainstorm #9
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Today we learned, via press release, that agency veteran Natalie Lam has landed at Razorfish New York as Executive Creative Director.

Lam most recently served as ECD at McCann Erickson, which hired her away from OgilvyOne Shanghai; earlier in her career, she earned attention from McCann for working on the Nike+ account at R/GA. She also recently held the jury chair spot at the Art Directors Club.

Patrick Frend, president of Razorfish’s eastern division, writes:
“We are fortunate enough to work with clients who understand the value of creativity and the pivotal role digital plays in business transformation. Natalie brings a global perspective and a passion for her craft that can take these experiences and our clients to the next level.”
Lam led IKEA at Erickson; at her new gig she will handle clients like Mercedes and UNIQLO.

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