« Collaborative Cooking » est un projet initié et créé par Christian Isberg, Petter Johansson Kukacka, Lasse Korsgaard et Carl Berglöf. Le projet est basé sur une plate-forme numérique qui contrôle et actionne une machine de cuisson rapide. Ce projet innovant examine les possibilités de cuisiner d’une façon nouvelle et innovante.
There’s no question that cross-channel marketing delivers results. And audience-driven programmatic buying has made cross-channel even more powerful. It turns out that planning, buying and running campaigns across channels, platforms and devices really is a more effective way to reach consumers with the right marketing message at the right time.
But I’m afraid it may be a bit too soon to start patting ourselves on the backs. Because there will be no real cross-channel marketing until TV joins the programmatic mix.
Even as marketers have come to appreciate the advantages of data-driven marketing, the absence of TV inventory on programmatic exchanges has left a huge gap in every so-called “cross-channel” marketing plan. TV still accounts for the lion’s share of every marketer’s budget, yet where ad planning, buying and reporting are concerned, TV remains set in its increasingly antiquated ways.
Online advertising runs on data, which is why a core piece of the value chain is the data management platform, or DMP, which allows brands to combine their own data with other sources for more accurate targeting.
WPP’s programmatic unit Xaxis has spent $25 million building one over the past 12 months, and is now offering it to clients.
“More than anything else, data provides leverage in a programmatic media buying world,” said Xaxis CEO Brian Lesser in an interview. “The more anonymous data you have about a user, the more efficient you can be about your buying.”
At one time or another, every agency has considered creating a commercial site that has nothing to do with its client work. Developing a new product takes time, focus and the ability to go into it with your eyes open. Yet when handled the right way, the payoff can be huge.
Here at AREA 17, we’ve done itseveral times. It has been part of our evolution from a design studio to a full-service agency, and has completely changed the way we approach our client work and relationships.
We embarked on our first product after a revelation. It was 2008, and we realized that we had experience with almost every aspect of a digital business except actually running one. That year, we decided to take our work one step further and create our own product so we could better understand our clients’ needs. We launched our first effortSubfolio, a simple tool designed to manage and present files onlinesoon after.
(TrendHunter.com) Japanese train company JR East has commissioned former Ferrari designer Ken Okuyama to design a series of luxury rail cars.
Thanks to the privatization of rail networks in Japan, luxury trains…
The 2011 trailer for the original Dead Island is one of the most notorious video game ads ever made. It won a gold Lion in Cannes that year, yet it was booed at the screening in the Palais and is certainly tough to stomach—though incredibly artful as well, as the reverse footage gave it an otherworldly and strangely moving sense of dread. (Adweek named it one of the year’s 10 best ads.)
This week at E3, the trailer for the much-anticipated Dead Island 2 was unleashed. It’s still plenty gory, though less haunting and more goofy-scary. The game’s setting is actually no longer an island but all of California, and the trailer takes place on a sunny boardwalk by the Pacific Ocean, as a jogger heads out for a run that quickly becomes infested with zombies.
This one won’t win any awards, but it’s a more than adequate reintroduction to the franchise. Now you just have to wait until 2015 for the actual game to come out.
Warning: Spot is graphic and may be disturbing to some viewers.
M&C Saatchi is to launch Lida, its digital and direct agency, in Australia.
Valentin van der Meulen, un artiste français, a réalisé en 2012 et 2013 deux belles séries de portraits intitulées « Unseen » et « Untitled ». L’artiste transforme ses portraits en noir et blanc en des oeuvres abstraites dans lesquelles il détruit l’identité et les traits du visage de chaque personne à l’aide de fusain et de pierre noire.
O futebol tem sofrido com casos de racismo advindos da própria torcida, como foi o caso do recente gesto de Daniel Alves durante um jogo, que virou símbolo de toda uma campanha.
A ação do Botafogo, contudo, foi sutil e ao mesmo tempo sensacional. Conseguindo abrir uma exceção no estatuto do time, a Puma, patrocinadora do clube, alterou substancialmente a camisa usada pelos jogadores, invertendo a posição das listras pretas e brancas.
A modificação da camisa foi divulgada na mídia, mas quando os atletas entraram em campo, a surpresa era que o uniforme continuava o mesmo, com listras pretas e brancas.
Até mesmo comentaristas esportivos relataram não terem percebido qualquer mudança. Ao posar para a foto, os jogadores estenderam uma faixa com uma frase-nocaute: “se você não percebeu a camisa invertida, e porque a cor não faz a menor diferença”.
Sem dúvidas, uma jogada habilidosa do clube.
A criação é da Africa.
Post originalmente publicado no Brainstorm #9
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(TrendHunter.com) The artwork used in this Madame Magazine March 2014 editorial shows the world that Hattie Newman is an exceptionally talented artist who creates lovingly crafted paper objects.
The London-…
Voici en exclusivité sur Fubiz le clip « SkyWalking » du groupe Von Pariahs tiré de leur premier album « Hidden Tensions ». Produit par Le Groupuscule & Manuel Cam, ce clip en stop motion réalisé par Simon Gesrel illustre avec talent et humour le morceau, nous invitant à prendre place à bord d’un vol des plus surprenants.
Picture this: A grocery store with shifting walls that transforms into a restaurant at night and a farmers market on Saturday mornings.
Sound far-fetched? It could happen by as soon as 2025, according to a new exhibit that seeks to predict food retail trends for the next 10 years. The predictions come from the Food Marketing Institute, which represents food retailers operating nearly 40,000 U.S. stores. The organization debuted the exhibit on Wednesday in Chicago as part of a sprawling trade show that it is hosting this week.
The exhibit was overseen by Tesser, a San Francisco-based brand strategy and design firm. In the video above Tesser CEO Tre Musco talks about the project, whose sponsors include Hershey Co., Coca-Cola Refreshments and American Express.
Atletas e estrelas do rock podem ter muito mais em comum do que supõe nossa vã filosofia. E foi esse o ângulo escolhido pela Budweiser em The Greatest Show on Earth, filme criado pela Africa e produzido pela Landia que coloca jogadores de futebol nos papéis de músicos para interpretar uma nova versão de Paradise City, clássico dos clássicos do Guns n’Roses.
No palco, Hulk (Brasil), Samuel Eto’o (Camarões), Gary Cahill (Inglaterra) e Maya Yoshida (Japão) apresentam uma nova letra para Paradise City, falando sobre uma cidade paradisíaca onde a bola é a rainha e tudo gira em torno do futebol, marcando o início da Copa do Mundo FIFA 2014.
O tempo inteiro a gente fica esperando Axl Rose surgir no palco com seu “take me home”, mas apesar de o cantor participar do filme – assim como Anderson Silva – é de uma maneira muito mais Axl do que se poderia imaginar.
Post originalmente publicado no Brainstorm #9
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(TrendHunter.com) This glass terrarium “icosahedron” from Etsy’s boxwoodtree shop is a fresh and modern take on a traditional planter design. The decorative home accent allows one to display their…
Promo, Direct Marketing, Design
Truth Coffee
We made the traditional protector ring out of paper containing herb seeds, turning the disposable coffee cup into a pot… and the start of a basil, rocket or thyme herb garden.
We redesigned the cup using beautiful illustrations inspired by the idea itself – creating something people would want to keep. We gave the cup a life beyond its original purpose and added freshness and flavour to any city kitchen.
More importantly, because the cup is biodegradable, it can be planted in the ground and made to disappear forever – leaving behind a living, breathing, greener reminder of how a little bit of truth, can make a world of difference.
Advertising Agency:Native VML, Cape Town, South Africa
Chief Creative Officer:Debbi Vandeven, Jason Xenopoulos
Executive Creative Director:Ryan Mcmanus, Adam Whitehouse
Strategist:Mari Basson
Copywriter:Keenan Mulvaney
Illustrator:Christiaan Venter
Designer:Muwuso Mkochi, Kim Hoffenberg
Photographer:Stefan Hurter
Category: Up Your Game
Summary: The job market today is like a dangerous wolf pit; only the strongest, fiercest, and most versatile make it through. The value of a well-earned degree is no longer what it once was; even a well-qualified individual has a hard time getting a well-paying job.
The only way to get ahead of your competitors is by setting yourself apart. Sounds easy, right? Surely you can prove that you are not like anyone else and are your own man/woman.
Category: Hire & Higher
Summary: Many companies struggle with whether or not they should hire a professional copywriter to create marketing collateral, write print or online articles, or compose the sales letter that goes to their clients. Especially in a time when many companies are number crunching, this becomes a big debate — usually between the marketing manager, who understands the significance, and the CEO who doesn’t.
Marketing traces the history of Coca-Cola’s original medicinal tonic of the 19th century, through to the launch of its first-ever variant nearly a 100 years later, and beyond, to the present day.
Visa has signed up Sir Bob Geldof and a number of Nobel Peace Prize Laureates for a video that shows even the most peaceful of people can let bitter rivalry spill out when it comes to football.
Haymarket’s Brand Republic Group, home to Campaign, Marketing, PR Week and Media Week, has appointed UBM’s Adrian Barrick as its first editorial director, taking control of editorial strategy across the group.
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