Weight Watchers’ first UK cafe uses social media as currency

Weight Watchers is launching its first UK cafe in London today (16 May), where consumers use social media as currency.

Panasonic appoints Simon Parkinson as marketing director

Panasonic has appointed Simon Parkinson as its new marketing director for the UK and Ireland to replace incumbent Keisuke Nishida, who has returned to Japan.

Illusional Wall Paintings – Artist Mehdi Ghadyanloo Creates Mind-Boggling 3D Street Art (GALLERY)

(TrendHunter.com) The work of Mehdi Ghadyanloo will baffle people’s minds. Of course, each piece was created with that sole intention in mind. Mehdi Ghadyanloo paints the walls of buildings with illusional…

61 Free People Editorial Shoots – From Hippie Princess Lookbooks to Whimsical Witchcraft Photography (TOPLIST)

(TrendHunter.com) Free People editorial shoots consistently showcase the brand’s essence, despite changing tastes in fashion and an ever evolving collection. The Free People brand is from the same people behind…

Watch the Campaign That Target Shelved After Its Security Breach


Before its massive security breach late last year, Target had been working on a campaign to highlight its efforts to be a model corporate citizen, using the theme “Around for Good.” Once hackers had captured millions of its customers’ credit card numbers, Target CMO Jeff Jones decided to temporarily shelve the effort, saying that despite testing well with consumers, it still felt “tone deaf.”

Now Target will try again. “Fast forward a few months later, and we continue to monitor the data, and data is showing all the right signs of improvement,” Mr. Jones said. “The guest is sharing with us that they’re, frankly, tired of hearing about the breach in the media all the time, and they’re ready to move. That and our own intuition, we believe the time is right.”

So the retailer, which originally planned to break the work during the Olympics on NBC, instead plans to begin the the campaign on TV Sunday during ABC’s “Billboard Music Awards.” Four spots, three in English and one in Spanish, will run through June, in an effort to capitalize on spring sweeps. In addition to TV ads, the campaign includes cinema advertising and digital videos.

Continue reading at AdAge.com

Mother-Daughter Fashion Ads – The Sunglass Hut 2014 Mother’s Day Campaign Stars Georgia May Jagger (GALLERY)

(TrendHunter.com) The Sunglass Hut 2014 Mother’s Day ad campaign is full of fun and positive energy, which is only appropriate for the Hallmark holiday. A time for mothers and daughters to enjoy each other’…

Lebanese TV Executive Is Summoned to Hague Court

The vice chairwoman of Al Jadeed TV appeared before the Special Tribunal for Lebanon to answer charges of contempt of court and obstruction of justice.



Times Seeks to Reassure Its Staff After Abramson’s Ouster

Senior editors met with employees to reiterate that Jill Abramson’s departure did not reflect sexism and was not about pay disparity, but about a style of leadership.



F.C.C. Backs Opening Net Neutrality Rules for Debate

The Federal Communications Commission voted 3-2 to open for public debate new rules meant to guarantee an open Internet.



24 Striking Sand Castle Creations – From Abstract Beach Art to Monumental Sand Structures (TOPLIST)

(TrendHunter.com) Summer is nigh for those living in the Northern Hemisphere and for many that entails countless of trips to the beach for some much needed sun, surf and sand; the latter can prove even more inviting…

Advertising: It Was Open Mike at the Upfront Events

The professional comics were out, but so were network executives and actors who tried out their own bits.

AntiCast 130 – Como o Botafogo Conquistou a China

Olá, antidesigners e brainstormers!
Neste programa, Ivan Mizanzuk, Rafael Ancara e Almir Mirabeau conversam com Bruno Porto sobre seu novo livro, “Como o Botafogo Conquistou a China”, contando a história fantástica, absurda, tão difícil de acreditar que é impossível não ser verdade, sobre como o Botafogo possui uma torcida com mais de 600 milhões de pessoas! É ouvir (e ler) para crer!

Sinopse do livro: “Banido na China por décadas, chega finalmente ao Brasil o inacreditável relato que abalará a história do futebol brasileiro e mundial. Da Nanjing dos anos 1930 à cosmopolita Xangai do século 21, a dramática e verossímel epopeia que deu ao Botafogo de Futebol e Regatas 620 milhões de torcedores.”

Download do episódio

>> 0h11min20seg Pauta principal
>> 1h47min15seg Leitura de comentários
>> 2h16min43seg Música de encerramento: “Adrenalize”, da banda In This Moment

Trailer do livro
Link para compra do livro

Links
Workshops História da Arte para Criativos
São Paulo – 22 de Junho
Curitiba – 19 de Julho
Belo Horizonte – 26 de Julho
Recife, Rio e Brasília – CANCELADOS

Hangouts
03 de Agosto
10 de Agosto

Curso Introdução à Filosofia Contemporânea – Módulo 1 – com Marcos Beccari.
10312681_697939756930771_1475808570467358325_n

Data/horário: aulas semanais aos sábados, de 07 a 28 de junho de 2014, das 15h00 às 17h00. Carga horária: 8 horas.
Investimento: R$ 160,00 ou duas parcelas de R$ 80,00.
Escopo e programa de aulas: disponível, em breve, na página de cursos do FdD: http://filosofiadodesign.com/cursos/.
Local: Mímesis Conexões Artísticas – Rua João Manuel, 74, São Francisco (entre o Largo da Ordem e a Cinemateca de Curitiba).
Informações e inscrições: contato@filosofiadodesign.com.

Links da leitura de e-mails
Websérie sobre Flusser
Post no blog da Ani (esposa do Ivan) sobre a tal reforma do apartamento
Vídeos recomendados pelo Cícero, do Olavo de Carvalho (sim, ele mesmo):
O Cristianismo, a Salvação e a Justiça Divina
Igreja, Inquisição, Protestantismo e anti-semitismo na Idade Média
Influência Gnóstica x Cristianismo – Olavo de Carvalho
Olavo de Carvalho – Os motivos para destruição da família
Podcast sobre teologia, falando sobre Santo Agostinho e sua experimentação com o gnosticismo
Palestra “A morte como quase acontecimento”, de Eduardo Viveiros de Castro

iTunes
Ouça o AntiCast no iTunes aqui ou então manualmente: Assine no seu iTunes da seguinte forma: Vá no Itunes, na guia Avançado > Assinar Podcast e insira: feed.anticast.com.br

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Nos acompanhe no twitter @anticastdesign, na nossa fanpage no Facebook e no Youtube (/anticastdesign). Ou nos mande um email no contato@anticast.com.br Siga também o nosso irmão @filosofiadodesign.

Brainstorm9Post originalmente publicado no Brainstorm #9
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Target CMO on Why He Embraced That Anonymous Gawker Critic


Target has been mired in bad publicity for months.

It began with the massive security breach that impacted millions of shoppers just in time for holiday shopping. But with the aftereffects still lingering this month, CEO Gregg Steinhafel stepped down, and Gawker published an anonymous rant by someone described as a mid-level employee that detailed the company’s “passive aggressive” culture. The author called for a “serious change in their leadership and culture,” suggesting every top executive except CMO Jeff Jones should be shown the door.

“They expect you to conform to them, to be ‘Targetized’ and drink the Koolaid,” the Gawker post read in part. “If you aren’t super bubbly, super social and passive aggressive, you get told that you’re a problem. Being direct, wanting to actually get your work done, asking questions and pushing back are all viewed as bad things and you’ll be told to tone it down or you’ll be pushed out.”

Continue reading at AdAge.com

Cancer Hospital of Barretos: Flight Against Cancer


Integrated
Cancer Hospital of Barretos

See how a campaign for a hospital ended up opening an airport in Brazil. Now, doctors, scientists and patients from all over the country are closer to the largest Cancer Hospital of Latin America.

Advertising Agency:WMcCann, Sao Paulo, Brazil
Creative Director:Guime Davidson
Art Director:Bruno Guimarães, Felipe Revite
Copywriter:Rodrigo Guimaraes, Omar Caldas

Walt Disney World: Boba Fett, C3PO


Outdoor
Walt Disney

Advertising Agency:Disney’s Yellow Shoes Creative Group, Orlando, USA
Creative Director:Will Gay
Art Director:Matt Stewart
Copywriter:John McCall
Photographer:David Roark
Additional Credits:Lenny Labato

Krav Maga: The scissors, The mustache, The fire


Print
Krav Maga

Rules: Changed
Self defense for everyone.

Advertising Agency:Epic Shit, Warsaw, Poland
Creative Directors:Karolina Niedzielska, Mateusz Gruca
Art Director:Karolina Niedzielska
Copywriter:Mateusz Gruca
Illustrator:Kasia Ruszkiewicz

Poste Italiane: Christmas, Sea, Snow


Print
Poste Italiane

As soon as you get into a postcard moment, make it a postcard. Convert your photos into real postcards and greeting cards. From your smartphone, tablet and PC.

Advertising Agency:McCann, Rome, Italy
Creative Director:Alessandro Sciortino
Art Director:Alessandro Polia
Copywriter:Niccolò Lucchino
Cgi:1806, Catzwolf
Retouch:1806, Catzwolf

Maynards Linkz: Hipster, Super fit, Commuter, Clubber, Busker


Print
Maynards

Advertising Agency:The Hive, Toronto, Canada
Creative Director:Simon Creet
Associate Creative Directors:Brad Van Schaik, Klint Davies
Photographer:Daniel Ehrenworth

L’angelica Anti Dandruff Shampoo: Ski Runs


Print
L’angelica

In case of dandruff.

 

Advertising Agency:Leo Burnett, Milan, Italy
Creative Directors:Francesco Bozza, Alessandro Antonini
Art Director:Luca Ghilino
Copywriter:Giovanni Salvaggio
Illustrator:Azzurra Bacchetta

Vadilal Ice-creams: Bribe, Trial, Under the Table


Outdoor, Print
Vadilal

All the richness you could wish for without having to take a bribe.
Who says you can’t be good in today’s world? Made with honesty, love and simply the best ingredients on Earth.
Nothing but Goodness.

After a trial it usually gets over.
Who says you can’t be good in today’s world? Made with honesty, love and simply the best ingredients on Earth.
Nothing but Goodness.

Never enjoyed under the table.
Who says you can’t be good in today’s world? Made with honesty, love and simply the best ingredients on Earth.
Nothing but Goodness.

Advertising Agency:Famous Innovations, Mumbai, India
Creative Director:Raj Kamble
Art Director:Sagar Pednekar
Copywriter:Wayne Fernandes
CGI company:Cocktail Art