(TrendHunter.com) This pencil crayon ring is a stand up example of the power of DIY design. The ring began its journey as a brick of pencil crayons as thick as two pencil crayons on each side. What it ended up as is…
Media, Online
Electrolux
Advertising Agency:Tbwa\Hakuhodo, Tokyo, Japan
Creative Director:Satoshi Chikayama
Copywriter:Takeshi Ogasahara
Art Director:Katsuhiro Shimizu
Interactive Designer:Masashi Matsukura
Planner:Yuichiro Horie, Shohei Hashimoto
Director:Takeshi Kogahara
Cinematographer:Masashi Nakahara
Production Producer:Keisuke Mizusako, Mana Hisamatsu
Production Manager:Tetsuro Iwama, Makoto Tominaga
Account Director:Kei Kaneko
Account Executive:Ayako Kano
Account Supervisor:Kei Takahashi
Web Producer:Yusuke Koike
Web Designer:Kazuyuki Takeda
Music Performance:Waseda Symphony Orchetra
For a creative business, it’s strange how often the advertising community keeps falling for the latest fad.
A few years ago, thanks to Kevin Roberts, “love” was the hot advertising idea. Companies needed to turn their brands into “lovemarks.”
“The more brand is loved, the longer it will live,” was the thinking.
Ogilvy & Mather has apologised for an ad, made by its Indian offices for a mattress brand, that used illustrations of Malala Yousafzai, the Pakistani schoolgirl who was shot by the Taliban.
Media
Barbie. It’s amazing how one doll can conjure so many different feelings and spark so much conversation. To learn more about how kids and their parents really feel about playing with Barbie, we started The #BarbieProject. No scripts. No rehearsals. Just real kids, real parents, telling their stories. What do you see when your kids play with Barbie? Join the conversation by sharing your story using #BarbieProject and discover more at www.barbieproject.com.
Advertising Agency:Oasis Events, Seattle, USA
Media, Promo
IKEA
Home For Hope is a collective project with IKEA and other leading home furnishing stores to provide much-needed exposure for homeless pets. If you or someone you know is looking for a pet to complete the home, visit homeforhope.sg. #homeforhope
Advertising Agency:BBH, Singapore
Les lampes Tampopo (« pissenlit » en japonais) ont été conçues par l’artiste japonais Takao Inoue et exposées à Milano Salone au début de cette année. De vrais pissenlits sont intégrés et suspendus dans un bloc d’acrylique avec une lumière OLED miniature à l’intérieur de la tige. Un bel objet esthétique.
Following yesterday’s quarterly listening figures for UK radio stations, Michael Williamson, the head of radio at Carat, gives his views on the five things you need to know about the numbers.
More than a third of online advertising in the UK is not reaching its target audience, according to findings released from Nielsen’s Online Campaign Ratings (OCR) measurement tool.
JCDecaux is on the hunt for a commercial director following the surprise exit this week of Paul Carolan, without a new role to go to.
Film
IKEA
Advertising Agency:Mother, London, United Kingdom
It is the battle of the new technologies in this week’s Campaign Viral Chart, as spots featuring Facebook’s virtual reality headset Oculus Rift and Google Glass specs both appear in the list.
Nick Lansley, head of open innovation at Tesco Labs, says innovation requires collaboration and needs a culture that is tolerant of failure.
Google’s YouTube is hoping to break the monopoly enjoyed by the terrestrial broadcasters around next year’s General Election, by teaming up with The Guardian and The Daily Telegraph in a bid to host a televised leaders’ debate.
Print
Carlsberg
At the end of the day open a Carlsberg.
Advertising Agency:BBR Saatchi & Saatchi, Tel Aviv, Israel
Creative Director:Ronen Gur-Fonarov
Copywriter:Tal Hirschberg
Art Director:Niv Herzberg
Ceo:Yossi Lubaton
Vp Creative Director:Nadav Pressman
(TrendHunter.com) Most people won’t immediately recognize the name Bough Bikes when they think of bicycles, but with their new invention it’s only a matter of time until they’re one of the big names…
Voici une incroyable série de photographies réalisé par Andy Lee. Ces clichés ont été réalisés en Islande, avec l’option infrarouge qui rends le paysage encore plus puissant et impressionnant. L’artiste se focalise sur les lumières et les ambiances crées par les paysages choisis.
Google executive chairman Eric Schmidt said the European Court of Justice’s “right to be forgotten ruling” earlier this week over data and privacy had got the “balance wrong”, while acknowledging that the decision was “binding”.
Energy firm E.ON has apologised to customers after it was handed a record £12m penalty for “large scale mis-selling”, following an investigation by industry watchdog Ofgem.
The Class of 92, a brand run by the former Manchester United players Gary Neville, Ryan Giggs, Paul Scholes, Nicky Butt and Phil Neville, has appointed Work Club across two digital projects.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
