MasterCard is in talks to extend its 20-year sponsorship of the Uefa Champions League, describing the tournament as a “fabulous” fit for its experience-driven marketing strategy.
Coca-Cola GB is to return to the bottled water category for the first time since the disastrous 2004 launch of Dasani, which was revealed to be tap water, with the rollout of Glaceau Smartwater.
Media
Samsung
Advertising Agency:Hongik University, South Korea
Creative Director:Jaewon Park
Art Director:Jungbok Lee, Sunghee Park, Sooyoung Noh
Digital Director:Jaeho Kim, Saetbyeol Lee
Today is the last day readers can vote for their Marketing Society Leader of the year.
Be On reviews the latest viral video from Etihad Airways.
L’artiste néerlandais Niels Shoe Meulman combine la calligraphie avec des graffitis pour créer ses œuvres d’art uniques. Ces oeuvres sont à la fois originales de part leurs nuances de couleurs, mais aussi de part le fait qu’elles sont uniques et donc toutes différentes les unes des autres.
Wonga’s chief executive Niall Wass has
left the payday lender after six months in the job.
(TrendHunter.com) You Actually Brake for Food Trucks
When you see a food truck, you make a b-line for it. You’ll take a left on red. You’ll cross three lanes of traffic. You’ll cut people off. Even if you’re…
TBCH, the Omnicom direct marketing agency, is in the process of being folded into sister Omnicom agency Rapp, after TBCH’s biggest client, Three mobile, called a review of its direct marketing account.
Promo, Direct Marketing, Print
Mizuno
Mizuno have taken their best boot, the Morelia Classic, and stripped it back, refining it for speed.
Advertising Agency:Forever Beta, London, United Kingdom
Creative Director:Matt Saunby
Art Director:Ravi Beeharry
Copywriter:Andy Mancuso
Photographer:Alexander Kent
Additional Credits:Hempstead May Retouching
Direct Marketing
Auto Repuestos Hasbun
Advertising Agency:Apex BBDO, El Salvador
Creative Director:Salvador Martinez
Art Director:Coke López
Account Executive:Martika García
Entries to the press category of the Cannes Lions International Festival of Creativity dropped by 12 per cent this year, according to Phil Thomas, the festival’s chief executive.
BRTHR a réalisé un clip pour Ben Khan « Youth », extrait de son EP 1992. Des images s’enchaînent dans un montage très rapide et un univers psychédélique constitué de plans en monochrome rouge et bleu, sur un couteau tranchant ou le visage du mannequin Jullien Herrera. Une production LEGS Media.
Gravity Light, a light powered by the force of gravity, has picked up the UK’s only black pencil at the D&AD Awards, while OgilvyOne UK wins two yellow pencils for British Airways.
(TrendHunter.com) If you haven’t heard about the iPhone plus, it’s for good reason: it doesn’t exist—at least not in physical terms yet. With Apple constantly being tight lipped about the…
The Hospital Club, the London private members club set up to serve the creative industries, has launched the 2014 hClub100 awards to find the most innovative and inspirational people currently working in the sector.
by
From Adbusters #113: Blueprint for a New World, Part 2: Eco
By 1950, roads spanned across the continent. By 1980, the Interstate Highway System reached into 48 states linking all major U.S. cities. By 2008, there were 2,734,102 miles of paved public roads in the U.S. (with an additional 1,324,245 miles of unpaved public roads).
In four generations, the U.S. went from zero paved roads to over 2.7 million miles of road extending into almost every parcel of land in the country. In four generations, we went from wondering if there was a way to reach a destination … to never thinking about if we can get there, just how many hours it will take.
The baseline shift — from wilderness landscape to lifeless grid — happened so slowly and gradually that few of us ever noticed. Just millions of unremarkable changes and then … we open our eyes to find a world wholly unrecognizable from the one we were born into.
(TrendHunter.com) Photographer Filip Milenkovic was inspired by a ‘Wildflower’ when he shot Faith Picozzi for the C-Heads exclusive editorial of the same name.
Milenkovec wanted to capture both the…
(TrendHunter.com) Just like beauty, romance is a subjective ideal that may adhere to societal standards but still vary from person to person. When embarking on a honeymoon escape, people will be attracted to at least…
(TrendHunter.com) These unique cake toppers add add a touch of personality to one’s wedding celebration. A wedding is an unforgettable event and is considered to be one of the most important days in one’s…
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