Hasta La Creative!

Stephen Butler, who was named chief creative officer at TBWA/Chiat/Day Los Angeles last month, only joined the agency in 2013, when he came stateside after seven years at Mother London. Prior to that, he was a creative director at BBH, leading Levi’s. But there’s much, much more to Mr. Butler than advertising, as you’ll find out in this week’s installment of Six Things.

1. He has never seen “The Matrix.” “What started out as nothing more than one of those quirks of fate has turned into a personal challenge to see if I can get through life without it,” he said. “It never fails to draw gasps from anyone who finds out. Perhaps I will be in The Matrix before I see ‘The Matrix.’ Is this The Matrix?”

Continue reading at AdAge.com

Les deux designers graphiques italiens Matteo Morelli et Giovanni Manzini ont fait une série de 10 posters minimalistes intitulée « Utopia » qui illustrent les 10 mots-clefs des cours de l’histoire du design de Philippe Daverio à l’école Politecnico de Milan. Plus de détails en images.

Giovanni Manzini’s site.

(TrendHunter.com) It’s not every day that we’re likely to be put in a situation where we can openly gaze into the eyes of the wild animals roaming our world; except now we can thanks to this mesmerizing animal…

(TrendHunter.com) Once again, Rosie Huntington-Whiteley wows us with her sheer presence in the latest V Magazine Summer 2014 fashion editorial.

Literally wearing the pants and taking on a dominantly masculine look…

Tess Macleod Smith, the vice-president of publishing and media at the Net-a-Porter Group, said readers of its new magazine, Porter, have scanned products 22,000 times since it launched in February.

Despite the rise of smaller craft beer brands, the brewing industry remains top heavy when it comes to ad spending.

Anheuser-Busch InBev and MillerCoors last year shelled out a combined $1 billion on measured media in the U.S, accounting for 75% of the money spent in the beer category, according to Kantar Media. When Corona-marketer Constellation Brands and Heineken USA are included, advertising is even more concentrated, with the top four spenders accounting for 93% of all measured media, or $1.25 billion.

But in recent weeks, a couple of craft brewers have launched TV campaigns that signal a willingness to spend more.

Continue reading at AdAge.com

L’Oreal Ombre hair color products — born last year from a project that mined YouTube data to tap into a hair-highlighting trend — have become the first brand to use a technology that places ads on publisher sites based on the hair color of women in photos.

The ad-targeting technology from “in-image ad platform” GumGum earlier this month began placing ads for L’Oreal Freia and Preference Ombre products within photos across its network of 1,000 news and entertainment sites from such publishers as Tribune Co., New York Times Co., and E.W. Scripps Co. Different products are featured based on the hair color of the women in the photos. The ads themselves appear at the bottom of the photo within editorial content, and in some cases within a “canvas” ad unit that temporarily takes over the image shown.

The Ombre lineup, expanded earlier this year, was the product of a brand research and innovation team that had noticed a trend toward celebrities using highlights from the jawline down to the ends. The team then turned to a Google research team to analyze the trend in a “social listening” project focused on YouTube, said Malena Higuera, senior VP-marketing for L’Oreal Paris. At-home kits were launched to help consumers recreate the look.

Continue reading at AdAge.com

April proved to be a slow month for all the UK’s newspaper websites, with drops in average monthly unique browsers across the board, and only the Mirror Group posting a slight average daily lift.

Avec son projet Floating Metal Key, Matthew Wilcock a réuni un ensemble de sept extraits de films jouant avec talent sur la déconstruction des éléments et avec les frontières de la logique. Un rendu d’une beauté impressionnante, montrant toutes les qualités de ce créatif aux multiples casquettes.

Advertising and media has been rated the worst sector for giving women the chance to progress at work, according to research from the career coaching company Talking Talent.