The rods may be put away, but the memories are still there.
Advertising Agency: Pilgrim, Denver, USA
Creative Director: Anne Macomber
Art Director / Copywriter: Daniel Buchmeier
Copywriters: Laurel Kelleher, Tom Leydon
Photographer: Chris Clemmons / Shutterstock
Published: April 2014
All of life’s lessons can be learned baiting a hook.
Advertising Agency: Pilgrim, Denver, USA
Creative Director: Anne Macomber
Art Director / Copywriter: Daniel Buchmeier
Copywriters: Laurel Kelleher, Tom Leydon
Photographer: Chris Clemmons / Shutterstock
Published: April 2014
Nothing happened. And yet, everything happened.
Advertising Agency: Pilgrim, Denver, USA
Creative Director: Anne Macomber
Art Director / Copywriter: Daniel Buchmeier
Copywriters: Laurel Kelleher, Tom Leydon
Photographer: Chris Clemmons / Shutterstock
Published: April 2014
In a move that will help Apple play catch-up with rivals that offer subscription-based music services, the company will offer both Beats’s streaming music service and its premium headphones.
Apple is betting that Mr. Iovine’s four decades in the recording industry, his knack for trend-spotting and his credibility with artists will help rejuvenate its music business.
In a typically slow month for television news channels, CNN, Fox News and MSNBC all showed declines among the viewers that matter most to advertisers.
(TrendHunter.com) Top model Kate King stars in the “Drapery Fashion” editorial for the latest issue of the Financial Times. The Premier Models face is captured by fashion photographer Andrew Yee’s…
(TrendHunter.com) Pop’Africana founder Oroma Elewa is launching her very first travel shop full of treasures found on her extensive adventurous travels. Elewa has just stepped into the spotlight of fashion and…
(TrendHunter.com) The A Beautiful Mess Stained Wood Wall was published deliberately for those who are looking to spruce up interiors in a cozy, warm and vintage manner, all the while sticking to a budget.
To create…
Em qualquer lugar do mundo, o primeiro dia de aula é complicado para quem está chegando na escola pela primeira vez, sem conhecer ninguém. Na Colômbia, a Coca-Cola deu um jeitinho de quebrar o gelo em uma universidade com a Friendly Twist, uma tampa que só abre se for conectada a outra.
Com criação da Leo Burnett, a ideia reforça outros projetos da marca ao redor do mundo, como a latinha de refrigerante dividida ao meio, ou ainda o recente 2nd Lives, que aproveita as tampas para incentivar a reutilização das garrafas.
Post originalmente publicado no Brainstorm #9
Twitter | Facebook | Contato | Anuncie
Principal patrocinadora da Seleção Holandesa de futebol, a ING resolveu promover o maior bolão mundial da Copa do Mundo FIFA 2014, diretamente da Holanda. Com criação da JWT de Amsterdã, What’s It Going To Be? já tem sua divulgação a todo vapor, e as pessoas podem dar seus palpites no hotsite da campanha.
Marco Grandia dirige os filmes de divulgação, que só para variar um pouco, usam uma favela carioca como cenário da febre de bola da garotada.
Post originalmente publicado no Brainstorm #9
Twitter | Facebook | Contato | Anuncie
When Facebook went public in May 2012, it faced seriously questions over its ability to grow its mobile business. Two years later it generates 59% of its ad revenue from mobile and that momentum is expected to continue.
Underscoring that shift, the social network’s first CMO, Gary Briggs, told the Business Marketing Association’s annual conference in Chicago on Wednesday that a month and a half ago Facebook surpassed 1 billion active mobile users, a threshold he doesn’t believe the company will ever get to on desktops.
The change is obviously dramatic and also totally conscious, which Mr. Briggs said was essential to go mobile. Here are his four must-dos to becoming an effective mobile marketer:
Apple has agreed to buy headphone maker and streaming music service provider Beats Electronics for $3 billion, the company announced on Wednesday. Beats co-founders and music moguls Jimmy Iovine and Dr. Dre will join Apple as part of the deal.
News of the acquisition first leaked weeks ago and spurred speculation over Apple’s motivations. With celebrity spokespeople including LeBron James and Nicki Minaj, Beats has cultivated the type of “cool” brand image commonly associated with Apple but that some consider to be on the wane since former Apple CEO Steve Jobs passed away.
It also has developed a piece of hardware-as-fashion that could play well into current Apple CEO Tim Cook’s stated plan to enter the wearable-devices arms race.
Forrest Flagg Owen, a former executive at BBDO and other agencies, died in Laguna Beach, Calif., on April 23, his family said. He was 95.
Mr. Owen began his career in advertising in Toledo, Ohio, in 1942, as a radio producer at WTOL Toledo and Alan Miller Productions.
He joined Wade Advertising in Chicago in 1944, producing the radio and TV series “Quiz Kids,” and was an assistant producer of “National Barn Dance,” both of which were sponsored by Miles Laboratories, the makers of Alka Seltzer. In 1946, Mr. Owen was transferred to Hollywood, Calif., to become agency producer of the radio shows “Queen for a Day” and “Lum and Abner.”
Books that receive coveted starred reviews from Kirkus Reviews will be eligible for the yearly prizes, in fiction, nonfiction and young readers’ categories.
Media, Design, Online, Mobile
Samsung
TECHNOLOGY AND HANDCRAFTING TRADITION COMES TOGETHER WITH SAMSUNG SMART BIKE. Thanks to the great experience of Maestro Giovanni Pelizzoli – a world famed frame builder – and the talent of a young student of Samsung Maestros Academy – Alice Biotti – Samsung Smart Bike came alive.
This is the first bicycle that protects the rider thanks to its safety components, controlled by a Samsung Smartphone. It comes with an innovative bicycle-frame that neutralizes the most dangerous vibrations to the human body, 4 laser beams to alert other drivers that the bike is coming along, an integrated GPS system to tell local authorities which routes should be immediately turned into real bike-lanes.
This is Samsung Smart Bike, the perfect mix between future and heritage, presented with great success during the 2014 Milan Design Week. http://www.maestrosacademy.com
Advertising Agency:Leo Burnett, Milan, Italy
Executive Creative Directors:Francesco Bozza, Alessandro Antonini
Creative Director:Christopher Jones, Anna Meneguzzo, Cristiano Tonnarelli
Digital Creative Director:Paolo Boccardi
Copywriter:Alice Jasmine Crippa
Art Director:Alessia Casini, Gianluca Ignazzi
Creative Team:Cristina Bissanti, Felipe Iglesias, Alberto Lot, Lia Paganini
Project Manager:Andrea Castiglioni, Francesco Loprete
Producer:Riccardo Biancorosso, Gaia Fusaro
Art Buyer:Giada Cioffi
Pr Coordinator:Maria Teresa Genovese
Managing Director:Niccolo Arletti
Brand Leader:Elena Korzhenevich
Account Supervisor:Luca Ruspini
Account Manager:Federica Giacomotti
Technical Director:Gianluca Mori
Production House:Magnolia
Media, Outdoor, PR
Samsung
Advertising Agency:Saatchi & Saatchi, Amsterdam, Netherlands
Advertising Agency:Leo Burnett, Amsterdam, Netherlands
Creative Directors:Maarten Dobbelaar, Rick Coolegem
Art Director:Tim ten Dam
Copywriter:Jan Bosch
Additional Credits:Sanja Simsic, Geert-Jan Baltus, Angelique de Hont
Production:Jcdecaux
Print
Smart
Silence the city. smart electric drive.
Advertising Agency:BBDO, Düsseldorf, Germany
Creative Directors:Kristoffer Heilemann, Sebastian Hardieck, Darren Richardson
Art Director:Claudia Janus
Copywriter:Dominique Becker
Illustrator:Vic Lee
Art Buying:Birgit Paulat
Chief Creative Officer:Wolfgang Schneider
Online, Mobile
Tim
To make people experience the broadband of TIM we created an open WIFI signal within residential condominiuns.
Advertising Agency:Artplan, Rio De Janeiro, Brazil
Chief Creative Officer:Roberto Vilhena
Creative Director:Ricardinho Weitsman, Gustavo Tirre, Alessandra Sadock
Art Director:Caio Márcio, Danilo Yamanaka
Copywriter:Pedro Rosas, Henrique Louzada
Print
Foundation Animal in the Law
People who abuse animals deserve a tough judge.
Advertising Agency:Ruf Lanz, Zurich, Switzerland
Creative Directors:Markus Ruf, Danielle Lanz
Art Director:Isabelle Hauser
Copywriter:Markus Ruf
Photographer:Staudinger & Franke
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
