Hasta La Creative!

Media, Design, Online, Mobile
Samsung

TECHNOLOGY AND HANDCRAFTING TRADITION COMES TOGETHER WITH SAMSUNG SMART BIKE. Thanks to the great experience of Maestro Giovanni Pelizzoli – a world famed frame builder – and the talent of a young student of Samsung Maestros Academy – Alice Biotti – Samsung Smart Bike came alive.

This is the first bicycle that protects the rider thanks to its safety components, controlled by a Samsung Smartphone. It comes with an innovative bicycle-frame that neutralizes the most dangerous vibrations to the human body, 4 laser beams to alert other drivers that the bike is coming along, an integrated GPS system to tell local authorities which routes should be immediately turned into real bike-lanes.

This is Samsung Smart Bike, the perfect mix between future and heritage, presented with great success during the 2014 Milan Design Week. http://www.maestrosacademy.com

Advertising Agency:Leo Burnett, Milan, Italy
Executive Creative Directors:Francesco Bozza, Alessandro Antonini
Creative Director:Christopher Jones, Anna Meneguzzo, Cristiano Tonnarelli
Digital Creative Director:Paolo Boccardi
Copywriter:Alice Jasmine Crippa
Art Director:Alessia Casini, Gianluca Ignazzi
Creative Team:Cristina Bissanti, Felipe Iglesias, Alberto Lot, Lia Paganini
Project Manager:Andrea Castiglioni, Francesco Loprete
Producer:Riccardo Biancorosso, Gaia Fusaro
Art Buyer:Giada Cioffi
Pr Coordinator:Maria Teresa Genovese
Managing Director:Niccolo Arletti
Brand Leader:Elena Korzhenevich
Account Supervisor:Luca Ruspini
Account Manager:Federica Giacomotti
Technical Director:Gianluca Mori
Production House:Magnolia