May 28

Apple Gets Beats for $3 Billion. Here's Why They Should Keep It Ad-Free

Posted in: Uncategorized


Apple has agreed to buy headphone maker and streaming music service provider Beats Electronics for $3 billion, the company announced on Wednesday. Beats co-founders and music moguls Jimmy Iovine and Dr. Dre will join Apple as part of the deal.

News of the acquisition first leaked weeks ago and spurred speculation over Apple’s motivations. With celebrity spokespeople including LeBron James and Nicki Minaj, Beats has cultivated the type of “cool” brand image commonly associated with Apple but that some consider to be on the wane since former Apple CEO Steve Jobs passed away.

It also has developed a piece of hardware-as-fashion that could play well into current Apple CEO Tim Cook’s stated plan to enter the wearable-devices arms race.

Continue reading at AdAge.com

Related posts:

  1. Apple Close to $3.2 Billion Deal to Buy Beats Electronics Apple is close to acquiring headphone maker and music-streaming service...
  2. Apple to Pay $3 Billion to Buy Beats In a move that will help Apple play catch-up with...
  3. Will Beats Keep Apple Cool or Will People Think It's Trying Too Hard? Did Apple overact when it was called out for losing...
No Responses to “Apple Gets Beats for $3 Billion. Here's Why They Should Keep It Ad-Free”

Post a Comment