Voici un projet unique et original réalisé par Jessica Dance & David Sykes. La série « Comfort Food », est une reproduction en tricot de différents mets bien connus du monde entier allant du fameux hot dog à l’hamburger et ses frites. Les reconstitutions des scènes sont travaillées, pour donner une illusion d’un plat réel. Plus de détails dans la suite de l’article.
BSkyB has announced new records for Sky Sports live Premier League football this season, despite major new competition from BT Sport.
The Marketing Agencies Association has appointed Patrick Woods, a consultancy manager at ISBA, in the new role of director of member activation.
VIP Electronic Cigarettes, whose raunchy ads were banned from airing before 11pm by the Advertising Standards Authority earlier this year, has released a new campaign.
Drinking is fundamental.
With that thought in mind, DDB New York and Water Is Life have authored a Drinkable Book that not only educates at-risk populations on sanitation and hygiene, but also provides a means to purify contaminated water.
The pages are coated with microscopic particles of silver. When water passes through, more than 99 percent of harmful bacteria—like cholera, E. coli and typhoid—are destroyed, and the resulting liquid is safe to drink. Theresa Dankovich, a chemist, invented the paper. The text, printed in food-quality ink, provides basic safety information, such as reminders to keep trash and feces away from water supplies. The filter paper costs pennies to produce, and a single book can provide a person with drinkable water for up to four years.
DDB and Water Is Life have teamed up before on notable humanitarian efforts. These include an award-winning campaign that saw impoverished Haitians read actual tweets that people jokingly marked with the #FirstWorldProblems hashtag, and "Kenya Bucket List," which focused on what third-world kids hope to accomplish in their lives.
The Drinkable Book is a refreshingly creative (but practical) approach that marks a new chapter in combining communications with real-world action, a direction also championed by the Peruvian billboards that generate clean air and water.
Via Devour.
In an age dominated by performance marketing and programmatic buying, how is out-of-home’s £19 million audience delivery system, Route, helping clients improve the efficiency of their investment? Mark Henson, head of business development at Primesight, explores.
Helping people hide their cheese from the Vikings, helping trader’s “thriving” turnip ventures, helping child chimney-sweeps retire with the right pension for their short working lives.
Independent trading desks claim to be more saintly than agency trading desks. Are they right? Tom Denford, co-founder of ID Comms, explores.
Wall’s, the Unilever-owned ice-cream brand, has today launched a new brand positioning with the strapline “Goodbye Serious”.
Heathfield & co nous dévoile une gamme d’éclairage créative sur mesure ayant pour but d’améliorer des halls d’hôtels, des réceptions, des escaliers, des atriums et des restaurants. Ces éclairages sont de véritables oeuvres d’art, des sculptures ayant la capacité de transformer les espaces à travers leur utilisation de matériaux, leur forme et leur créativité.
Lightspeed.
Lantern.
Clouds.
Drum.
Finale.
Mobile.
Plume.
Range.
Wave.
Raincloud.
Weave.
IPG Mediabrands has hired Dean Donaldson, the former global head of innovation at the ad tech company DG Mediamind, in the new role of chief innovation officer across its G14 region.
Nike’s “winner stays” ad staring footballers Cristiano Ronaldo, Wayne Rooney and Neymar, is the most-shared branded video this week, as it makes its debut in the Campaign Viral Chart.
R/GA London is expanding into Turkey and has hired a new-business director from one of its largest clients, Turkcell.
China isn’t known as a hotbed of soccer super fans. But Chinese internet giant Tencent is betting that people nonetheless want to keep up-to-speed on the World Cup. So it’s planning a continuous blast of live match broadcasts; news and commentary; scores via app and instant messenger; social games; and interactive commentary on WeChat, the company’s hot social app.
To put things in perspective, Tencent already has more than 120 journalists, editors and photographers on the ground in Brazil. And the company has lined up sponsors including Nike, Toyota, Budweiser, Head & Shoulders and local beer brand Tsingtao, said Sophia Ong, Tencent’s GM for planning and implementation, in an interview.
China’s Tencent is the world’s fourth-largest internet company by market capitalization, after Google, Facebook and Amazon. Looking at its sweeping plans for the World Cup is a good way to get a feel for its ambitions and how varied its offerings are. It has a Hulu-like video service, products that resemble Instagram and Vine, instant messaging, and WeChat, a fast-growing all-in-one mobile app that has 355 million monthly active users. It plans to use all of those to reach Chinese users during the June 12-July 13 event.
Tesco has launched a social media campaign to drive awareness of its forthcoming current account banking product, which will see the supermarket finally able to go head-to-head with the UK’s high street banks.
Social video experts Unruly review the latest viral ad by Ume.net.
Phillip Stearns imagine de magnifiques visuels, à l’aide d’une pratique pour le moins étonnante : il applique divers produits chimiques ménagers à la surface d’un film qu’il enclenche avec 15.000 volts. En un éclair, l’impulsion électrique créée des impressions spectaculaires ressemblant à des réseaux de vaisseaux sanguins dans la rétine.
(TrendHunter.com) Why manufacture at home when it’s so much cheaper abroad? Why move operations to a city that has pretty much been written-off by the rest of the country? Why Detroit?
For Shinola, the answer…
Selfridges has launched its biggest beauty ad campaign, which will include a partnership with Google+.
Coca-Cola has launched a socially responsible water brand in China called Ice Dew Chun Yue, which supports initiatives to give clean drinking water to rural schoolchildren.
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