Hasta La Creative!

Google thanks "every teacher on Earth" for inspiring students to reach for the stars in this clip that uses space exploration and astronomy as its central theme.

Space is a great fit for Teacher Appreciation Week because the best teachers, regardless of the subject, take us on bold journeys and open vistas filled with wonder. The ad notes that gazing at the night sky is like looking into the past (since starlight takes an immensely long time to reach Earth). By presenting limitless possibilities, teachers unlock our minds and give us glimpses of our future selves.

Of course, Google resources are touted, but it works in context, and the company did give something back, donating $340,000 this week to fund every classroom request made by teachers in Atlanta on DonorsChoose.org.

The spot risks a snag when the teacher confides, "When I was a little girl, all I wanted to do was go to the moon." Presumably, that aspiration went unfulfilled, which is kind of sad. Still, she's elated to be sharing her knowledge and enthusiasm, so in that way her dream still soars.

Direct Marketing, Design
Decant

Advertising Agency:Slavomir Krestian, Bratislava, Slovakia
Creative Director:Slavomir Krestian
Art Director:Slavomir Krestian
Illustrator:Slavomir Krestian

John Wren, the chief executive and president of Omnicom, has said it will be a long time before he tries another merger of equals, after the group’s merger with Publicis Groupe was called off.

La photographe norvégien Oystein Aspelund nous présente cette série de photographies « Forgotten Heroes », réalisée en Allemagne et dédiée aux vestiges de l’empire soviétique en Allemagne de l’Est. L’artiste a veillé à photographier les lieux tels quels : abandonnés et naturels. Les photos présentent les dernières traces de l’homme ayant réalisé un acte de bravoure.