May
15
Top 10 ads of the week: Confused.com’s Brian saves consumers and tops recall list
Posted in: UncategorizedCounting down the 10 most-recalled ads, in association with TNS and Ebiquity.
May
15
Rajar Q1 2014: Heart reclaims top national commercial spot
Posted in: UncategorizedHeart proved to be the national commercial radio behemoth in the first quarter of 2014, reclaiming its position as the biggest national commercial brand after its weekly reach increased by 26.2 per cent to 9.1 million listeners.
May
15
Panasonic ECO-max Light 400 Vacuum Cleaner: Cow, Soldier, Car
Posted in: Uncategorized
Print
Panasonic
Where no vacuum has gone before.
Advertising Agency:Y&R Auckland, New Zealand
Executive Creative Director:Josh Moore
Creative:Tom Paine, Carlos Savage, Mark Tallis, Cameron Dowsett
Associate Creative Director:Tom Paine
Visual Effects:Will Brand
Planner:Jono Key
Agency Producer:Christina Hazard
Designer:Musonda Katongo
May
15
Carphone Warehouse and Dixons confirm £3.8bn merger
Posted in: UncategorizedDixons Retail and Carphone Warehouse have confirmed they are to merge to form a £3.8bn business, with the aim of creating a “seamless experience” for customers.
May
15
Brandalism is back with 365 ad takeovers in just two days
Posted in: UncategorizedBrandalism has enlisted 40 artists to create what it claims is the biggest unauthorised takeover of outdoor advertising, targeting 10 UK cities in two days.
May
15
Diageo takes axe to regional marketing layer amid £200m cost-cutting drive
Posted in: UncategorizedDiageo is axing its regional marketing structure across its emerging markets, in a move that will also lead to 14-year veteran Philip Gladman leaving the business.
May
15
Dancing Pendulums Installation
Posted in: UncategorizedPour le festival annuel Brighton, le chorégraphe William Forsythe a mis en place une installation d’une centaine de pendules qui se balancent au Circus Street Market. En voulant les éviter, les visiteurs se mettent involontairement à faire des pas de danse. L’installation Nowhere and Everywhere at the Same Time n°2 est disponible jusqu’au 25 mai 2014.
May
15
From ‘hashbrowns to hashtags’, McDonald’s UK finally declares it’s lovin’ Twitter
Posted in: UncategorizedIt has long been a notable absentee in the Twittersphere, but McDonald’s’ UK business has finally signed up to join the social network.
May
15
Hive by British Gas rolled out to high-street with Apple Stores deal
Posted in: UncategorizedConsumers can now buy British Gas’s smartphone-controlled-heating package Hive from Apple Stores across the UK, thanks to a partnership with the iPhone owner’s retail network.
May
15
Deutscher Verkehrssicherheitsrat German Traffic Safety Council: Live Car Accident
Posted in: Uncategorized
Media, Direct Marketing, Radio
Deutscher Verkehrssicherheitsrat
Talking on the phone while driving is not a new topic to people. Still, 10% of the traffic accidents in Germany were linked to the use of cell-phones while driving. It was time for DVR- Germany’s road safety council- decided to do something about it. But to really change people’s behaviors we had to make them learn by experience: experience an accident themselves live on radio. So we placed our ad as part of a regular radio program – not in the commercial break. A guy calls the presenter while driving his car. Suddenly the audience hears the car crash life on air – and experiences the danger of phoning while driving when they least expect it.
Advertising Agency:Jung von Matt/Elbe, Hamburg, Germany
Chief Creative Officer:Doerte Spengler-Ahrens, Jan Rexhausen
Managing Director:Nic Heimann
Creative Director:Felix Fenz
Copywriter:Juarez Rodrigues, Juliana Paracencio, Iñigo Inchaurraga Heredia, Luiz Vicente Simões, Felix Fenz
Art Director:Juarez Rodrigues, Juliana Paracencio, Iñigo Inchaurraga Heredia
Sound Design:Klaas Nocken
Sound:Martin Putz
Account Director:Carl-Christian Berge, Seuetom Berhe, Tanja Tauber
Audio Production:White Horse Music
May
15
The buzz
Posted in: UncategorizedDLKW Lowe s debut spot for Public Health England, I get by with a little help from my friends , features celebrities singing the Beatles song to raise dementia awareness .
The dementia friends advert makes me cry and smile at the same time Princess, @georgiamayblake
A few of those celebs on that dementia advert look like they can t remember the words to a Beatles classic. Er…. Ben, @benopause
Just seen the new @DementiaFriends ad, great. Chorley is a dementia friendly town, lots more to do but we pledged did training in February Lindsay Hoyle MP, @LindsayHoyle_MP
Loving the new dementia advert. Ill get by with a little help from my friends. Gr8 to see so many celebrities supporting such a worthy cause Debs, @The_Debs_Effect
I think this dementia advert is missing an opportunity to teach and educate Pru Singer, @prusinger
May
15
Macmillan calls pitch for fundraising brief
Posted in: UncategorizedMacmillan Cancer Support has approached advertising agencies about a fundraising project.
May
15
Scottish ‘no’ campaign seeks ad agency to bolster support
Posted in: UncategorizedBetter Together, the cross-party campaign to encourage Scotland to vote against independence, is holding last-ditch talks to find an advertising agency as it seeks to shore up support ahead of the September referendum.
May
15
AnalogFolk London appoints JWT’s Pinnell to lead strategy
Posted in: UncategorizedAnalogFolk has hired Lise Pinnell, the digital planning director at JWT London, as its head of strategy.
May
15
ITV signs deal with Sony to be World Cup sponsor
Posted in: UncategorizedITV is believed to have landed Sony as a multimillion-pound sponsor for this summer’s World Cup and is in final talks to secure alcohol and finance brands.
May
15
Guinness calls global pitch after splitting with Saatchis
Posted in: UncategorizedGuinness, the Diageo-owned stout brand, is looking for an agency to work on its global creative account after parting company with Saatchi & Saatchi.
May
15
100 Innovative Planter Designs – From Indoor Greenhouses to DIY Garden Accessories (TOPLIST)
Posted in: Uncategorized
(TrendHunter.com) With summer just around the corner, gardening enthusiasts are sure to love these practical and innovative planter designs. From self-watering pots to compact greenhouse accessories, these botanical…
May
15
Publicis/Omnicom split could lead to agency price war
Posted in: UncategorizedThe collapse of the Publicis Groupe and Omnicom merger could trigger an agency price war, according to financial analysts, who believe the deal never made financial sense.
May
15
Dare recruits ‘be more dog’ creatives from VCCP
Posted in: UncategorizedDare has hired Ben Daly and Nathaniel White, the VCCP team behind O2’s “be more dog” campaign, to join its creative department.
May
15
Tracy De Groose to lead Dentsu Aegis UK
Posted in: UncategorizedTracy De Groose, the chief executive of Carat UK, has been appointed to the newly created role of chief executive at Dentsu Aegis Network UK.
Who's in charge here?
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.