Campaign Viral Chart: Google Maps’ April Fool tops chart
Posted in: UncategorizedGoogle Maps’ April Fools prank has topped this week’s viral chart with 369,288 shares.
Google Maps’ April Fools prank has topped this week’s viral chart with 369,288 shares.
L’entreprise suédoise Gässling a récemment lancé une collection d’ampoules appelées « Breaking Bulbs » avec un effet 3D. Entre art et design, les lampes sont en fait des ampoules faussement cassées et sculptées par une imprimante 3D. Les ampoules semblent être écrasées, comme si elles étaient tombées.
Sarah Ivey, global chief strategy officer of Initiative, explains why it’s time to bust the myths around millennials – and maybe it’s time for marketers to hit their own reset button.
Broadbandchoices.co.uk, the comparison site, has awarded The Red Brick Road its creative account following a three-month competitive pitch.
Voici des images du vélo électrique de la marque Leaos, qui propose un moyen de locomotion pratique et au design soigné. Très élégant, ce modèle possède un guidon avec écran intégré et un système d’éclairage de dernier cri, et propose ainsi de moderniser les cyclomoteurs. Plus de détails dans la suite.
Amazon has entered the fray against Apple and Google with the launch of Fire TV, an internet-enabled set-top box that allows users to stream content onto their TV screens.
Ad Age is extending the deadline for its Small Agency Awards to give shops a bit more time to complete their entries. The new deadline is April 23.
Independent agencies and agencies that are not majority owned by a holding company or network are eligible. (Got a question? Here’s the FAQ.)
Entry is open to agencies in three size categories:
Every month, the U.S. sells thousands of containers of pork to China much of it byproducts like stomachs, tongues and feet, which might wind up in soups in factory cafeterias. Nobody realizes where that meat comes from (and for the made-in-the-USA brand, that’s surely for the best.)
American meat exporters recently had an idea: Why not build the U.S. pork brand in China by selling more of the choice cuts? And why not do it with a splashy promotion via e-commerce giant Alibaba?
Last month, a week-long promotion opened the U.S. pork site on Alibaba’s Tmall, a giant online marketplace. A Hong Kong celebrity chef, as well as the chef of the U.S. ambassador to China, offered recipes. The site also featured cute pig cartoons and images of rippling American flags.
Yannick Bollor, chairman and chief executive of Havas, talked about the benefits of being part of a family business during his first outing as an ad industry conference speaker since taking on the top job at the French communications group.
Speaking at Advertising Week Europe in London on Wednesday, the 34- year-old son of Vincent Bollor (former chairman of Havas and still the French communications group’s major shareholder with a 37% stake) admitted that the family connection means he doesn’t lose sleep worrying about keeping his job. “My leadership is not a problem,” he said, “I don’t question my future at Havas every morning, so I have the opportunity to be focused on the business problem instead.”
Yannick Bollor also talked about the history of the family company, Groupe Bollor, which was founded in France in 1822 when his great, great grandfather stole a paper manufacturing technique from the Chinese, and now has a wide range of business interests including electric car batteries. Mr. Bollor joined Groupe Bollor in 2006 and is still a director of the company. “It means we are focused on the long-term perspective,” he said, “and [Havas] clients like the approach of long-term partnerships. They know we are a family group and they are confident that we will treat them well.”
Day three of Advertising Week Europe came and went, and brought more insight, surprise and controversy, and a familiar puppet monkey.
Avec 40 étages, cette tour incroyable est un projet imaginé par Zaha Hadid Architects qui proposera pas moins de 780 chambres & suites. Prévue pour 2017, cette structure impressionnante se démarque et propose un aménagement à la hauteur de l’ambition de la ville de Macau, qui veut se présenter comme la ville des rêves.
The latest virals from Emirates, HTC and Robinsons
David Cameron has waded into the row over the £90 price tag for Nike and the FA’s newly designed plain white replica England shirts, agreeing with his sports minister that the “pricing needs a rethink” and is “not right”.
The Marketing Society has revealed its shortlist of nominees for the 2014 Marketing Leader of the Year. Here is the pitch for BT’s consumer division marketing director, David James.
The Marketing Society has revealed its shortlist of nominees for the 2014 Marketing Leader of the Year. Here is the pitch for Sheila Mitchell, marketing director at Public Health England.