Campaign Viral Chart: Google Maps’ April Fool tops chart

Google Maps’ April Fools prank has topped this week’s viral chart with 369,288 shares.

3D Breaking Lamps

L’entreprise suédoise Gässling a récemment lancé une collection d’ampoules appelées « Breaking Bulbs » avec un effet 3D. Entre art et design, les lampes sont en fait des ampoules faussement cassées et sculptées par une imprimante 3D. Les ampoules semblent être écrasées, comme si elles étaient tombées.

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10 Examples of Egg Shell Art – Let’s Crack Open the Easter Countdown 2014 (TOPLIST)

(TrendHunter.com) We can’t wait for the chocolate and egg holiday that’s fast approaching and these eggcellent artworks help kick off the Easter countdown 2014.

Egg shells are a great medium for making…

Millennials: misunderstood, intensely-courted, overly discussed, marketing dilemma

Sarah Ivey, global chief strategy officer of Initiative, explains why it’s time to bust the myths around millennials – and maybe it’s time for marketers to hit their own reset button.

Broadbandchoices.co.uk appoints the Red Brick Road

Broadbandchoices.co.uk, the comparison site, has awarded The Red Brick Road its creative account following a three-month competitive pitch.

Leaos Electric Bike

Voici des images du vélo électrique de la marque Leaos, qui propose un moyen de locomotion pratique et au design soigné. Très élégant, ce modèle possède un guidon avec écran intégré et un système d’éclairage de dernier cri, et propose ainsi de moderniser les cyclomoteurs. Plus de détails dans la suite.

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Radical Wearable Smartphone Gloves – Samsung Unveils Its Inventive Wearable Smartphone Gloves (GALLERY)

(TrendHunter.com) Samsung is seemingly taking over the smartphone throne with breakthroughs in technology unlike any before it, like the Samsung Fingers smartphone gloves.

The wearable smartphone gloves gives you…

Amazon takes on Apple and Google in internet TV market with launch of Fire TV

Amazon has entered the fray against Apple and Google with the launch of Fire TV, an internet-enabled set-top box that allows users to stream content onto their TV screens.

Ad Age Extends Deadline for Small Agency Awards


Ad Age is extending the deadline for its Small Agency Awards to give shops a bit more time to complete their entries. The new deadline is April 23.

Independent agencies and agencies that are not majority owned by a holding company or network are eligible. (Got a question? Here’s the FAQ.)

Entry is open to agencies in three size categories:

Continue reading at AdAge.com

What’s Made in the USA and Selling Online in China?


Every month, the U.S. sells thousands of containers of pork to China much of it byproducts like stomachs, tongues and feet, which might wind up in soups in factory cafeterias. Nobody realizes where that meat comes from (and for the made-in-the-USA brand, that’s surely for the best.)

American meat exporters recently had an idea: Why not build the U.S. pork brand in China by selling more of the choice cuts? And why not do it with a splashy promotion via e-commerce giant Alibaba?

Last month, a week-long promotion opened the U.S. pork site on Alibaba’s Tmall, a giant online marketplace. A Hong Kong celebrity chef, as well as the chef of the U.S. ambassador to China, offered recipes. The site also featured cute pig cartoons and images of rippling American flags.

Continue reading at AdAge.com

Comical Personified Snack Doodles – The ‘Orange Is The New Snack’ Food Blog Brings Meals to Life (GALLERY)

(TrendHunter.com) New York-based creative team Sara Elan and Shirley Chan started a Tumblr blog called ‘Orange Is The New Snack.’ They say you shouldn’t play with your food, but this creative team…

Functional French Treehouses – Sou Fujimoto Brings Nature to the City with the Liveable Treehouse (GALLERY)

(TrendHunter.com) Putting the jungle back into the concrete jungle, Japanese architecture firm Sou Fujimoto has developed a modern day livable treehouse. The new high rise project in France goes by the name of L’…

Yannick Bollor On the Positive Influence of the Family Business


Yannick Bollor, chairman and chief executive of Havas, talked about the benefits of being part of a family business during his first outing as an ad industry conference speaker since taking on the top job at the French communications group.

Speaking at Advertising Week Europe in London on Wednesday, the 34- year-old son of Vincent Bollor (former chairman of Havas and still the French communications group’s major shareholder with a 37% stake) admitted that the family connection means he doesn’t lose sleep worrying about keeping his job. “My leadership is not a problem,” he said, “I don’t question my future at Havas every morning, so I have the opportunity to be focused on the business problem instead.”

Yannick Bollor also talked about the history of the family company, Groupe Bollor, which was founded in France in 1822 when his great, great grandfather stole a paper manufacturing technique from the Chinese, and now has a wide range of business interests including electric car batteries. Mr. Bollor joined Groupe Bollor in 2006 and is still a director of the company. “It means we are focused on the long-term perspective,” he said, “and [Havas] clients like the approach of long-term partnerships. They know we are a family group and they are confident that we will treat them well.”

Continue reading at AdAge.com

LIVE@AdvertisingWeek: seven things you may have missed on Wednesday

Day three of Advertising Week Europe came and went, and brought more insight, surprise and controversy, and a familiar puppet monkey.

Sorrowful Pop Culture Illustrations – JSalvador Depicts Emo Pop Culture Icons in these Paintings (GALLERY)

(TrendHunter.com) Superheroes and other fictional characters from TV, movies, and video games look sorrowful in this ‘Cute Emo Pop Culture Icons’ series. The series, created by JSalvador, has an entire…

City of Dreams Hotel Tower by Zaha Hadid

Avec 40 étages, cette tour incroyable est un projet imaginé par Zaha Hadid Architects qui proposera pas moins de 780 chambres & suites. Prévue pour 2017, cette structure impressionnante se démarque et propose un aménagement à la hauteur de l’ambition de la ville de Macau, qui veut se présenter comme la ville des rêves.

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Hottest virals: Pele faces off Ronaldo in Emirates spot, plus HTC and Robinsons

The latest virals from Emirates, HTC and Robinsons

David Cameron joins criticism of Nike’s £90 England shirt

David Cameron has waded into the row over the £90 price tag for Nike and the FA’s newly designed plain white replica England shirts, agreeing with his sports minister that the “pricing needs a rethink” and is “not right”.

The Marketing Society Leader of the Year 2014 nominees: David James, BT

The Marketing Society has revealed its shortlist of nominees for the 2014 Marketing Leader of the Year. Here is the pitch for BT’s consumer division marketing director, David James.

The Marketing Society Leader of the Year 2014 nominees: Sheila Mitchell, Public Health England

The Marketing Society has revealed its shortlist of nominees for the 2014 Marketing Leader of the Year. Here is the pitch for Sheila Mitchell, marketing director at Public Health England.