Mar
07
U.N. Women’s Rights Group Seeks Men’s Support
Posted in: UncategorizedThe campaign encourages men to stand up for the rights of the women of the world who are their mothers, sisters and daughters.
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Mar
07
What do media and plumbing have in common?
Posted in: UncategorizedWhat do plumbing and media have in common? Carat’s managing director, Matthew Hook, believes he’s found a missed opportunity.
Mar
07
Twitter attracts more ads, but rates tumble 67%
Posted in: UncategorizedThe average cost of advertising on Twitter continues to fall as the number of ads it carries increases, with rates down 18% in the last quarter and 67% for the whole of 2013, according to figures compiled from its annual report.
Mar
07
Top 5 propagandas mais populares da semana: 28-Fevereiro a 7-Março
Posted in: UncategorizedConfira abaixo os 5 vídeos publicitários mais viralizados da semana, entre os dias 28 de fevereiro e 7 de março de 2014, segundo levantamento da BrandMagz.
O ranking leva em consideração apenas as campanhas lançadas no período da análise, e a classificação é feita de acordo com o máximo de compartilhamentos acumulados em 24 horas nas redes sociais.
1. HUVr: “Belief”
Não teve jeito. Mesmo sendo mentira, o hoax dos hoverboards, criado pelo Funny or Die, ficou na primeira colocação como o vídeo mais compartilhado da semana.
– Visualizações acumuladas: + 9.6 milhões
– Recorde de compartilhamento em 24 horas: 359 mil
2. Save The Children: “Most Shocking Second a Day Video”
A ONG britânica Save The Children criou um poderoso comercial, alertando sobre a situação das crianças na Síria, através da estrutura dos populares vídeos de 1 segundo por dia.
Criação da agência Don’t Panic.
– Visualizações acumuladas: + 7.7 milhões
– Recorde de compartilhamento em 24 horas: 251 mil
3. Samsung: “S5”
A Samsung apresentou o novo Galaxy S5, e o vídeo de introdução do smartphone ficou no terceiro lugar entre os mais compartilhados da semana.
– Visualizações acumuladas: + 2.5 milhões
– Recorde de compartilhamento em 24 horas: 35.8 mil
4. Adidas: “Messi”
Para promover a linha adiZero f50, de Lionel Messi, a Adidas lançou o game “Play Fast or Fail”, criado pelo estúdio MediaMonks. O cenário é o Rio de Janeiro, durante um jogo da Copa do Mundo 2014.
– Visualizações acumuladas: + 405 mil
– Recorde de compartilhamento em 24 horas: 31.2 mil
5. Lamborghini: “Huracán”
Em um curta de três minutos de duração, a Lamborghini apresenta seu modelo Huracán LP 610-4.
– Visualizações acumuladas: + 210 mil
– Recorde de compartilhamento em 24 horas: 29.6 mil
BrandMagz é uma revista de monitoramento das redes sociais atualizada em tempo real. Ideal para quem precisa tirar o pulso da marca a qualquer momento.
Post originalmente publicado no Brainstorm #9
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Mar
07
Vogue models hit Piccadilly screens
Posted in: UncategorizedCondé Nast’s Vogue has launched a three minute creative campaign of models across Storm’s iconic One Piccadilly site today, to promote its April issue.
Mar
07
Janine Gibson to return to UK as deputy editor of The Guardian
Posted in: UncategorizedJanine Gibson, the launch editor of Guardian US, is returning to the UK this summer to become deputy editor of The Guardian and editor-in-chief of theguardian.com.
Mar
07
AA partners with BBC’s Robert Peston Speakers for Schools
Posted in: UncategorizedThe Advertising Association has partnered with the BBC’s Robert Peston to challenge business leaders from top UK agencies, brands and media owners to become Speakers for Schools.
Mar
07
Hottest virals: Samsung portrays Paralympians as fierce competitors, plus Chanel and Save the Children
Posted in: UncategorizedThe latest viral ads from Samsung, Save the Children and Chanel
Mar
07
London Panoramics
Posted in: UncategorizedLe photographe anglais Julian Calverley nous propose des clichés panoramiques de sa capitale. Réunissant trois fichiers à chaque fois pour obtenir un rendu du plus bel effet, ces images prises au bord de la Tamise rendent hommage avec talent aux monuments londoniens. Plus de détails dans la suite.
Mar
07
TV ad revenues up 3.5% to record high
Posted in: UncategorizedTV advertising revenue in the UK increased 3.5 per cent in 2013, reaching a record high of £4.63 billion, according to Thinkbox figures provided by UK commercial TV broadcasters.
Mar
07
Fotos retratam presos e os conselhos que dariam ao seu “eu” mais jovem
Posted in: UncategorizedHá um ano, um amigo de infância do fotógrafo Trent Bell foi sentenciado com 36 anos de cadeia. Encarando a realidade de ter alguém próximo na cadeia pelo resto da vida, Bell passou a pesquisar e documentar uma série de eventos e histórias sobre presidiários e o que havia acontecido com eles para estarem ali.
As cartas foram digitalizadas e, como resultado final, aparecem hibridizadas aos retratos tirados, com letras à mão e carregadas de sentimentos.
A obsessão pela vida na cadeia o levou para o projeto “Reflect”.
A princípio criado como uma série de retratos documentais, Bell decidiu que seguir desta forma crua tiraria grande parte da verdadeira emoção que, de fato, importava.
Por fim, o projeto chegou ao formato ideal: uma colaboração entre o fotógrafo e os presidiários.
Assim, junto com o retrato tirado, os presos também escreveram uma carta ao seu “eu” mais jovem, pensando naquilo que falariam, nos conselhos, nas escolhas e talvez em algo que pudessem mudar se voltassem ao passado – como o destino e a fatídica prisão.
Como mostra o vídeo de making of, as cartas foram digitalizadas e, como resultado final, aparecem hibridizadas aos retratos tirados.
Com letras à mão e palavras carregadas de sentimentos, a série é de uma emoção arrebatadora que consegue transparecer toda uma vida atrás das grades.
Post originalmente publicado no Brainstorm #9
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Mar
07
Dick’s Taps Amateurs to Make Case That ‘Sports Matter’
Posted in: Uncategorized
Too often campaigns meant to raise money for a good cause fall on deaf ears. Not because the message isn’t worthy, but because it’s not engaging. That’s not the case with Dick’s Sporting Goods new effort, “Sports Matter.”
The campaign is meant to raise awareness of the “Sports Matter” program, which will award up to $2 million in grants to disbanded or financially challenged youth sports teams. An estimated $3.5 billion was cut from school sports budgets between 2009 and 2011. And one study predicts that by 2020, 27% of U.S. public schools will not offer sports programs, explained Ms. Hobart, who has three kids of her own involved in youth sports.
Dick’s expects it will fund between 75 and 100 teams — but there’s a catch. The teams must raise half the money they need themselves, with marketing, public relations and counseling support from Dick’s, which will then match the other half. “We think America does care and wants to mobilize behind this issue,” Ms. Hobart said. “But it’s also very important to us that these teams learn to fundraise…so they can fund their team for years to come.”
Mar
07
‘I struggled to see the internet’s possibility, the global ability to marvel at lolcats’ #web25
Posted in: UncategorizedThroughout March, Marketing is celebrating 25 years since Tim Berners-Lee submitted his World Wide Web proposal. Mark Lund, managing partner of Now and former COI chief executive, remembers the ‘oligarchic” pre-internet world.
Mar
07
International Women’s Day: ‘I want to be me’ says Mel Cruickshank
Posted in: UncategorizedMel Cruickshank, the chief executive of Wunderman, says women should think hard about when they plan to have children, in our series of interviews ahead of International Women’s Day tomorrow.
Mar
07
81 Steamy Bikini Looks – This List of Spring Break Bikini Looks May Be Perfect for Your Getaway (TOPLIST)
Posted in: Uncategorized
(TrendHunter.com) If you are going away for Spring Break or just interested in updating your bathing suit apparel, then these Spring Break Bikini looks are your perfect start to what is Spring Break-worthy.
It can…
Mar
07
Samsung’s New Mobile Marketing VP Arrived the Day After Ellen’s Selfie
Posted in: Uncategorized
Samsung Mobile USA has named former Procter & Gamble Co. beauty executive Vince Hudson as its new VP-marketing and operations, taking him from beauty care to tech and from Ellen DeGeneres to, well, Ellen DeGeneres.
Samsung declined to make Mr. Hudson available for interview but he has a long history with some of P&G’s biggest and most interesting innovations over the years. Here are five things to know about Mr. Hudson:
He arrived at Samsung on Monday, the day after Ms. DeGeneres’ Twitter-breaking selfie using a Samsung Galaxy Note 3 during ABC’s Academy Awards broadcast. He already had a long history with Ms. DeGeneres as marketing director on the CoverGirl business when P&G first brought her in to pitch that brand in 2008. When asked whether he had a hand the Oscars selfie, a Samsung spokeswoman said, “Vince just started on Monday, so he didn’t have any direct involvement in the Oscars.”
Mar
07
Consumer data thieves to get jail terms, top civil servant warns marketers
Posted in: UncategorizedBrands need to tighten up their data privacy policies ahead of a sweeping change to EU data protection legislation, as the government looks set to introduce prison sentences for data theft, a data protection conference heard this morning.
Mar
07
U.K. Retailers Hatch Incubators to Boost Tech Innovation
Posted in: Uncategorized
U.K. retailer John Lewis, best known for its cosy Christmas commercials and royal connections, is launching an incubator, called JLAB, to drive technological innovation by tapping into the London start-up community.
As it gears up to celebrate its 150th birthday, John Lewis is looking for five start-up companies to work with JLAB between June and September this year in search of a retail breakthrough. A John Lewis spokesman said, “We are absolutely in this for the long run and we hope this year’s success leads onto more opportunities for JLAB.”
The winning start-up will receive an investment of $83,000 from John Lewis, matched by another $83,000 from technology entrepreneur Stuart Marks. And just as valuable: the opportunity to try out the idea in John Lewis stores, with the possibility of a rollout across all 40 branches.
Mar
07
Peugeot ties with Facebook for #KickItToBrazil campaign, but denies World Cup ambush plan
Posted in: UncategorizedPeugeot has tied up with Facebook to launch a football-themed digital campaign called ‘Kick it to Brazil’, as it looks to capitalise on interest in this summer’s World Cup.
Mar
07
Save the Children: Most Shocking Second a Day Video
Posted in: Uncategorized
Film, Online
Save The Children
Advertising Agency:Don’t Panic, London, United Kingdom
Production Company:Unit9
Director:Martin Stirling
Editor:Alex Burt
Producer:Elliott Tagg, Geoff Tagg
Director Of Photography:Jacob Proud
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