
Today’s chief marketing officers are looking to make the leap to chief operating officer and CEO positions.
Increasingly, chief marketers are positioning themselves for broader management roles, according to a new study from Forrester and Heidrick & Struggles, the executive search firm. The study, “The Evolved CMO In 2014: CMOs Must Ramp up Business and Technology Acumen,” found that chief marketers are eyeing other c-suite roles, as opposed to the consulting gigs and marketing-centric roles they were entertaining a few years ago.
Coming out of the recession, chief marketers’ roles have become increasingly varied and broad. CMOs, now almost universally viewed as the c-suite executive with the most customer insight, are assuming responsiblities well beyond core marketing and promotion activities, in addition to actively leading corporate strategy and planning efforts. The survey found that CMOs are taking on everything from mergers and acquisitions to product development and testing.
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