Hasta La Creative!

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Esurance is doing a fun little stunt tonight that should get some attention.

The online insurance company has bought the first commercial slot after the the final whistle of the Super Bowl. The company says that cost $1.5 million less than running an in-game execution—and it's using the ad to announce a Twitter sweepstakes in which it will give that money away to a lucky viewer who tweets the hashtag #EsuranceSave30.

To keep as many viewers' attention from drifting as possible, Esurance has gotten The Office star John Krasinski, its voiceover talent since 2012, to appear on camera for the first time in this spot, created by Leo Burnett.

After the ad airs, you will have 36 hours to tweet #EsuranceSave30 for a chance to win. Krasinski will unveil the winner on Jimmy Kimmel Live! on Wednesday.

Three-time Super Bowl MVP Joe Montana will join M&M’S Brand “spokescandy” Yellow, to deliver real-time social content throughout the game. M&M’S will use social media platforms like Twitter, Facebook, Vine and Instagram to distribute stop-motion video content and imagery that aims to put a visual spin on the plays, performances and pageantry of Super Bowl XLVIII.

To tune in and interact with M&M’S Peanut Color Commentary during Super Bowl XLVIII, fans and viewers can follow Yellow on Twitter via the handle @mmsyellow, and visit the official M&M’S Facebook page (www.facebook.com/mms). In the meantime, check out the preview vine here or below.

I don’t know. Maybe it’s just us but when brands get involved in the personal moments of people’s personal lives — like a soldier returning home — it rubs us the wrong way. Yes, when most brands do it, it’s out of the goodness of the hearts of those who run the brand but there’s no getting past the ultimate goal of these “do good” moments.

At the end of the day, it’s all about selling more stuff. And leveraging intimate personal moments to do so just doesn’t cut it with me.

A familiar phrase used in internet marketing is that the money is in the list. The statement is at the least in part correct. But if you desire to achieve lasting success in your line of work, you need to have a responsive email list. Today, you will find that many people are subscribed to numerous mailing lists instead of how it was before when getting email was something out of the ordinary. In this new environment, you need to be extraordinary to stick out from the rest of the online crowd.

Naturally, Internet marketers who own big lists built over a number of years may be able to get away with a few of the more lazy techniques to this. Nonetheless, it pays to follow with up-to-date marketplace trends if you are a beginner to email marketing or just wish to be better.

The first thing to remember is that this is not just a list containing names of people. They are living, breathing people with real concerns and wishes for a more pleasant life. If you work to capitalize on people simply to make money, don’t anticipate to realize long-range results. There’s a good chance that you are likewise subscribed to multiple email lists. Consider which emails you enjoy reading and those which you would trash right away. What is your criteria for deciding if you should spend your time opening and reading a specific email? Is it because you perceive that the author of the email as trustworthy and ethical?

There are lots of ways available now to talk with your clients and build relationships. You can take advantage of how people utilize social media for communicating and see your list building attempts pay off in a big way. This may be a two-way method of establishing your online reputation virally.

You can get thousands of readers to your mailing list by developing good relationships with thise you know on Twitter and Facebook. This may likewise lead to their friends and followers coming to you through recommendation. An added plus is that you can produce a further viral effect by directing the people on your email list to the quality content you have posted on your various social network pages. This is a very great way to create a responsive email list and makes use of the best in relationship marketing.

You may have heard about the fall in email open rates. Although interesting, the only open rate that is pertinent is yours. If you put in that initial effort and continue to work from the perspective of giving customer value, your emails are likely to be opened and read. Do not fall into the trap of just mailing sales pitch after sales pitch and sending the same messages that everyone else is using. So follow the guidelines here and you will be able to build a moneymaking business by using the power of a responsive email list.

We’ve got to hand it to BBDO which grabbed Arnold Schwarzenegger, Don Cheadle, Minka Kelly, Reggie Watts and a random guy to craft the most amazing adventure anyone could ever have. Well, a marketing-manufactured adventure, that is.

Here’s the 3:45 version of the adventure that will be cut down to a :60 and a :30 for broadcast.

In the ad, a man named Ian is approached by an attractive woman in a bar and asked, “If I give you this Bud Light are you up for whatever happens next?” Ian being a normal dude who would do anything even for the most remote chance of getting the girl into bed (Oh come on, admit it! This is how guys think), says, yes.

He is then whisked away in a stretch limo full of more hot women and Reggie Watts on the turntable. He has a styling session with Minka Kelly, an elevator encounter with Don Cheadle (and a Llama), ends up at a party where every woman is a twin, encounters Arnold Schwarzenneger for a game of table tennis and, when the game ends and the walls fall to the ground, he ends up at an even bigger party at which One Republic is on stage.

The ad ends with “The perfect beer for whatever happens.”

The adventure is truly amazing but it makes us wonder. What would happen if some hot chick asked us the same question while handing us a Newcastle? A date with Anna Kendrick. Because we’d totally be down for that.

Buy: The brewer’s crucial and expensive Super Bowl plans this year comprise three ads for Bud Light; two for Budweiser. The five ads were originally slated to run three and a half minutes, one minute less than the brewer bought in the past two Super Bowls, but one Bud ad, “Hero’s Welcome,” has been expanded to 60 seconds from 30.

Creative: A 30-second spot and a 60-second spot will introduce a Bud Light tagline, “The Perfect Beer for Whatever Happens,” that ends the four-year-run of “Here We Go,” and include Arnold Schwarzenegger, Don Cheadle and comedian/musician Reggie Watts. Another 30-second Bud Light spot in the game’s first ad slot will promote a new aluminum bottle. One 60-second Budweiser ad — released the Wednesday before the game and embedded below — brings back the Clydesdale trainer from last year’s well-received “Brotherhood” commercial and now spotlights a bond between a Clydesdale and a puppy. The other Budweiser spot, the now-60-second long “Hero’s Welcome,” will pay tribute to soldiers returning from Afghanistan. Last year A-B InBev ran ads for four different beers, including two new line extensions.

Agency: The pair of celebrity-filled Bud Light ads mark the debut of BBDO on the account. Cannonball, St. Louis, handled the aluminum bottle spot. Budweiser’s ads are from Anomaly.

Continue reading at AdAge.com

Watch this space during the Super Bowl to see which marketers are winning more mentions on Twitter than their head-to-head rivals, courtesy of live data from Poptip, a market research and information discovery company specializing in real-time conversation analysis. Data collection starts half an hour before kickoff.

There’s no sentiment analysis here, just raw roar of the crowd. Keep an eye on the wildcard box: That’s where you’ll see non-Super Bowl advertisers that successfully ambush the conversation.

Continue reading at AdAge.com

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