Feb 02

Q+A With Bud Light’s Hidden-Camera Star, Outdoor Ad Guy Who Thought He Was Doing a Focus Group for Extra Cash

Posted in: Uncategorized


Ian Rappaport started out as an outdoor coordinator at Horizon Media and now sells national out-of-home ads for CMS Consulting. But he also participates in focus groups for extra money, which has now landed him a surprise star turn in Bud Light’s hidden-camera Super Bowl ads, where he embodies the brand’s new “Up for Whatever” tagline.

We spoke with Mr. Rappaport on Sunday, hours before the game. Our interview has been edited and condensed.

Advertising Age: What’s been the reaction since Bud Light first released the ads online on Friday? Were you at work in your job selling outdoor advertising at CMS Consulting or had you taken time to be part of this whole rollout?

Continue reading at AdAge.com

Related posts:

  1. The hidden truth behind the hidden camera / Surprise sur (re)prise THE ORIGINAL? Diesel Loverdose – 2011 Source : Neuro Factory,...
  2. Pill-Sized Super Lights – Plasma Bulbs Glow Extra Bright (VIDEO) (TrendHunter.com) Inventors in Silicon Valley have unveiled a light...
  3. Ocean Outdoor lights up the IMAX for Panasonic’s Blu-Ray recorder launch LONDON - Panasonic has turned to the large format outdoor...
  4. Hallmark: Hidden camera card Advertising Agency: Lemz, Amsterdam, Netherlands ...
No Responses to “Q+A With Bud Light’s Hidden-Camera Star, Outdoor Ad Guy Who Thought He Was Doing a Focus Group for Extra Cash”

Post a Comment